Clearpreso client Scrazzl

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Clearpreso client Scrazzl

  1. 1. scrazzlconnecting productspublications and people
  2. 2. scrazzlconnecting productspublications and people This presentation was designed to be delivered live. To help you understand the content we have added these notes…
  3. 3. Kate…
  4. 4. Her Job
  5. 5. Her Job An important part of her job is to find ways to engage scientists and market the products that her company produces..
  6. 6. Her Job Buy Me An important part of her job is to find ways to engage scientists and market the products that her company produces..
  7. 7. Her Job Buy Me Buy Me An important part of her job is to find ways to engage scientists and market the products that her company produces..
  8. 8. Her Job Buy Me Buy Buy Me Me An important part of her job is to find ways to engage scientists and market the products that her company produces..
  9. 9. Sell to Tom
  10. 10. Sell to Tom
  11. 11. Kate’s BossSuccess in Kate’s job is reflected in the bottom line of her organisation..
  12. 12. 3 reasonswhy Tom choosesa product… At scrazzl we are interested in why scientists choose to buy certain products…
  13. 13. 1 2 3Evidence Friends Easy to find
  14. 14. 1Evidence
  15. 15. 1 2Evidence Friends
  16. 16. 1 2 3Evidence Friends Easy to find
  17. 17. 1 2 3Evidence Friends Easy to find
  18. 18. Where?
  19. 19. Right here Products are mentioned in the materials and method sections of manypapers. A reference of a product in a publication is a powerful validation for a scientist…
  20. 20. 1 2 3Evidence Friends Easy to find
  21. 21. Thumbs up…
  22. 22. 1 2 3Evidence Friends Easy to find Products that are easy to find are more likely to be purchased by Tom…
  23. 23. Brand recognition and market visibility are key…
  24. 24. Products that are difficult to find often go unnoticed by scientists..
  25. 25. How scrazzlhelps…
  26. 26. For now…Scrazzl are fine tuning their software so these slides are off limits
  27. 27. TeamDavid Kavanagh, Ph.D. Paul Phillips, M.Sc.
  28. 28. Questions?E: david.kavanagh@scrazzl.comT: +353 (0) 1 4429454Twitter: @scrazzlwww.scrazzl.com

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