Marketing Report for the Cleared Job Fair on September 6th


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As part of each Cleared Job Fair, cleared facilities employers enjoy certain marketing promotion benefits which are shared after each Cleared Job Fair.

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Marketing Report for the Cleared Job Fair on September 6th

  1. 1. September 6, 2012 Cleared Job Fair Marketing Report for our Cleared Job Fair CustomersThank you for being part of the Cleared Job Fair in Springfield, VA. As part of your participation in theCleared Job Fair your company has received named mentions in advertising in email invitations,newsletters, print advertising, online advertising and social media.Print Advertising Print ads run in military base newspapers and web sites from Norfolk to Baltimore, reaching an audience of over 200,000.Email Marketing to the ClearedJobs.Net Database and Beyond An invitation is sent the week prior to the Cleared Job Fair to the approximately 100,000 security cleared job seekers in the ClearedJobs.Net email database. 1,750 cleared email addresses outside the ClearedJobs.Net database were purchased to reach a cleared audience beyond our database.
  2. 2. The ClearedJobs.Net enewsletter also highlights your company name and the Cleared Job Fair in the weeks preceding the event.Slideshare.Net The Job Seeker Handbook features your company and your position titles. It’s published on the social media platform the Friday before each Cleared Job Fair. The Job Seeker Handbook was viewed 2,225 times, Tweeted 388 times, G+ once and Shared on LinkedIn 42 times.Music Video An Animoto music video promoting the Cleared Job Fair was viewed 2,607 times. The Animoto features pictures of your company’s recruiting staff. If we did not have a previous picture we used your company logo. This program is shared on Twitter, Facebook and LinkedIn.
  3. 3. LinkedIn Ads, Events and Discussion Groups LinkedIn Ads are used in many variations in both targeted and broad campaigns to feature your company to key candidates. These ads had over 380,000 impressions in the weeks leading up to the Cleared Job Fair. Additionally we post Cleared Job Fair information in many LinkedIn groups. Twitter On Twitter we post live updates from the event of what your recruiting team is sharing with the job seekers, along with pictures to our 4,000 followers. And prior to the Cleared Job Fair we share updates on Twitter about your company’s participation in the Cleared Job Fair and how to research the jobs before the event.Facebook Facebook posts on the Cleared Job Fair, Best Recruiter and ClearedJobs.Net pages are highlighted before, during and after the event.
  4. 4. Flickr Finally, a picture album of the entire event is posted on Flickr.