How To Work A Job Fair

Job Search is a Sales Process with YOU as the Product
You should have a personal sales plan that includes:
Define the product - what are you selling
Position the product - set yourself apart from other products
Target the correct buyers - do your homework
Develop marketing materials - tailored to your target market
Communicate the ‘benefits’ - of buying your product
How and where do job fairs fit into your plan?

Goals for a Job Fair
Why are you attending the job fair? Perhaps to:
learn more about available jobs in my career field
check out who is hiring now
find an organization that matches my needs
add to my understanding of several potential employers
find out which employers have long-term opportunities
get a job fast
How will you achieve your goals? What will you consider ‘success’ in meeting your goals?

Researching Participating Employers
What can you do?
before a job fair to learn about participating employers?
at the job fair to learn more before you meet with employers?
What questions do you have that you can answer in advance? At the event?

Presenting Yourself to Employers
Introducing Yourself to an Employer Representative
Handshake and eye contact
Elevator speech
Presence
What questions do you want answered? How will you get those answers? Asking ‘good’ questions Gaining contact information

Networking at the Event
Why network with potential competition?
Introducing yourself to other attendees
“ Two-way” street
Introducing yourself to other attendee
Asking for contact information’
Making contact
Reminder note with resume
Queries about their organization
Exchanging contacts
Keeping in touch

Following Up with Employers
Immediate and later contacts
Timing
What to say or write
Reminding them of your value to their organization
Other ways into the organization
networking, employee referrals, applying for multiple jobs
you employers

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How To Work A Job Fair

by Kathleen Smith on Jun 03, 2010

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