FDA’s Web 2.0 / Social Media Strategy Sanjay J. Koyani Director, FDA Web Communications U.S. Food & Drug Administration
FDA Digital Communications Approach
FDA.gov Redesign:  Before U.S. Food & Drug Administration Page  
Page     U.S. Food & Drug Administration FDA.gov  After
Initial Concern
What Actually Happened (http://targetpopulation.wordpress.com/2009/03/02/feds-use-social-media-for-peanut-recall-outreach/...
FDA Must Present in the Digital Marketplace W I D G E T S
Multiple Digital Channels for Public Access to FDA Information  <ul><li>Email Subscription Service  </li></ul><ul><ul><li>...
Twitter <ul><li>Public feedback: </li></ul><ul><ul><li>Invaluable resource! </li></ul></ul><ul><ul><li>I think the frequen...
All FDA Twitter Accounts
Blogs
Peanut & Pistachio Recall Widgets <ul><li>Method to distribute the recall database to a wide audience </li></ul><ul><li>Ov...
Additional Widgets
Content Syndication
Additional Widgets
 
YouTube Feedback The videos were placed on  FDA.gov and FDA’s YouTube channel.   The Do's and Don'ts video was 5 times mor...
Webinars with Bloggers
Mobile Texting Pilot: FDA Product Safety Alerts Alert:  Ear Candles, Risk of Serious Injuries
 
Leveraging Partnerships http:// m.cdc.gov / US GOV/HHS Health Alert: Get peanut butter recall info at FDA:  http:// www.fd...
Early Lessons Learned Page     <ul><li>&quot;The future has arrived, it's just not evenly distributed yet.&quot; - Willia...
Page     <ul><li>Don’t Recreate the Wheel </li></ul><ul><li>Listen to The Wisdom of Crowds </li></ul><ul><li>Usability Te...
Resources  <ul><li>FDA.gov:  http://www.fda.gov/NewsEvents/InteractiveMedia/ </li></ul><ul><li>Usability.gov:  http:// usa...
FDA Social Media Council
SANJAY J. KOYANI Director, FDA Web Communications U.S. Food and Drug Administration [email_address]
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FDA Digital Communication Efforts

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ClearedJobs.Net is a proud sponsor of the Bethesda YAFCEA Federal 2.0 Webinar series. Today's presentation was by Sanjay Koyani, Director of Web Communications for the FDA.gov. Sanjay shared with the webinar participants his best practices for bringing critical information to diverse audiences.

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FDA Digital Communication Efforts

  1. 1. FDA’s Web 2.0 / Social Media Strategy Sanjay J. Koyani Director, FDA Web Communications U.S. Food & Drug Administration
  2. 2. FDA Digital Communications Approach
  3. 3. FDA.gov Redesign: Before U.S. Food & Drug Administration Page 
  4. 4. Page  U.S. Food & Drug Administration FDA.gov After
  5. 5. Initial Concern
  6. 6. What Actually Happened (http://targetpopulation.wordpress.com/2009/03/02/feds-use-social-media-for-peanut-recall-outreach/)  “ Federal health officials seem to be … using every conceivable technology to reach different audiences—consumers affected by the recall, interested members of the public, print and television media, state and local partners, and bloggers. When I say every technology, I mean it .” IMPACT
  7. 7. FDA Must Present in the Digital Marketplace W I D G E T S
  8. 8. Multiple Digital Channels for Public Access to FDA Information <ul><li>Email Subscription Service </li></ul><ul><ul><li>105 subscriptions (recalls, consumer updates, etc.) </li></ul></ul><ul><ul><li>Over 360,000 subscribers </li></ul></ul><ul><li>FDA RSS Feeds </li></ul><ul><ul><li>16 RSS topics (drug shortages, approved medical devices, etc.) </li></ul></ul><ul><ul><li>Average 10,000,000 page views per month </li></ul></ul><ul><li>FDA Video Channels </li></ul><ul><ul><li>Food safety, patient safety news, topic-specific videos (generic drugs, do’s and don’ts during peanut product outbreak) </li></ul></ul><ul><li>FDA Podcasts </li></ul><ul><ul><li>Drug safety podcast </li></ul></ul><ul><ul><li>Commissioner’s Viewpoint </li></ul></ul>
  9. 9. Twitter <ul><li>Public feedback: </li></ul><ul><ul><li>Invaluable resource! </li></ul></ul><ul><ul><li>I think the frequency is great. </li></ul></ul><ul><ul><li>Provides near real time info for us out in the field doing compliance surveys on recalls. </li></ul></ul><ul><ul><li>Keep up the good work </li></ul></ul>
  10. 10. All FDA Twitter Accounts
  11. 11. Blogs
  12. 12. Peanut & Pistachio Recall Widgets <ul><li>Method to distribute the recall database to a wide audience </li></ul><ul><li>Over 20,000 sites embedded the peanut widget. Examples include: </li></ul><ul><ul><li>Migrant Clinicians Network </li></ul></ul><ul><ul><li>The Daily Green Web Site </li></ul></ul><ul><ul><li>Arkansas Department of Health </li></ul></ul><ul><li>The peanut widget received over 20,000,000 page views (as of 4/22/2009) </li></ul>
  13. 13. Additional Widgets
  14. 14. Content Syndication
  15. 15. Additional Widgets
  16. 17. YouTube Feedback The videos were placed on FDA.gov and FDA’s YouTube channel.   The Do's and Don'ts video was 5 times more popular than the Anatomy of an Outbreak video 2,677 YouTube views 524 YouTube views
  17. 18. Webinars with Bloggers
  18. 19. Mobile Texting Pilot: FDA Product Safety Alerts Alert: Ear Candles, Risk of Serious Injuries
  19. 21. Leveraging Partnerships http:// m.cdc.gov / US GOV/HHS Health Alert: Get peanut butter recall info at FDA: http:// www.fda.gov /salmonella or CDC: 800-232-4636. More: http://m.cdc.gov E-Cards
  20. 22. Early Lessons Learned Page  <ul><li>&quot;The future has arrived, it's just not evenly distributed yet.&quot; - William Gibson, Author </li></ul><ul><li>Start Somewhere: Evolution vs. Revolution </li></ul><ul><li>Start Just Listening </li></ul><ul><li>Start Low-Risk, High-Impact </li></ul>
  21. 23. Page  <ul><li>Don’t Recreate the Wheel </li></ul><ul><li>Listen to The Wisdom of Crowds </li></ul><ul><li>Usability Test to Evaluate Goodness </li></ul>Early Lessons Learned
  22. 24. Resources <ul><li>FDA.gov: http://www.fda.gov/NewsEvents/InteractiveMedia/ </li></ul><ul><li>Usability.gov: http:// usability.gov </li></ul><ul><li>WebContent.gov: www.webcontent.gov </li></ul><ul><li>Research-Based Web Design and Usability Guidelines: www.usability.gov/pdfs/guidelines.html </li></ul><ul><li>CDC eHealth Data Briefs: http://www.cdc.gov/HealthMarketing/ehm/data-briefs.html </li></ul><ul><li>HHS New Media Site: http://newmedia.hhs.gov/ </li></ul><ul><li>HHS Open Government: http://www.hhs.gov/open </li></ul>
  23. 25. FDA Social Media Council
  24. 26. SANJAY J. KOYANI Director, FDA Web Communications U.S. Food and Drug Administration [email_address]

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