Presented by ClearSaleing co-founder and former Google insider Adam Goldberg, this webinar covers an array of topics explaining how misguided search engine marketers (SEMs) can be based on many industry-standard metrics that lead to false conclusions. This webinar contains several examples as to how these online advertising metrics can lead search engine marketers down a dangerous path that can greatly impact their online advertising budgets and goals. In order to optimize online advertising sources (Pay-Per-Click, Comparison Shopping Engines, Banner ads, etc.), Search Engine Marketers need the appropriate online advertising analytics.
This is part 1 of a 3 part series called Optimize Your Online Ad Investment: The Metric, The Measure and The Method.