The Method Do you have a continuous improvement process for your online ad investments? ClearSaleingâ„¢ Confidential Adam S. Goldberg Co-Founder and Chief Innovation Officer P: 800.592.0464 ext. 902 [email_address]

The Metric, The Measure, The Method ClearSaleingâ„¢ Confidential

Goal of advertising ClearSaleingâ„¢ Confidential A company may advertise to build their brand, gain new customers, gain market share, build awareness, introduce a new product, change their image, etc., but at the end of the day all of the reasons to advertise are to directly or indirectly produce more profit.

Recap: The Metric Revenue can go up; Profit can go down Conversion Rate can go up; Profit can go down Sales can go up; Profit can go down Cost Per Acquisition (CPA) can decrease; Profit can go down Click Through Rate (CTR) can increase; Profit can go down Return on Ad Spend (ROAS) can increase; Profit can go down ClearSaleingâ„¢ Confidential

Revenue can go up; Profit can go down

Conversion Rate can go up; Profit can go down

Sales can go up; Profit can go down

Cost Per Acquisition (CPA) can decrease; Profit can go down

Click Through Rate (CTR) can increase; Profit can go down

Return on Ad Spend (ROAS) can increase; Profit can go down

Pick the best player ( ad ) Points ( Sales ) 0 8 Shooting Percentage ( Conversion Rate ) 0% 50% Points ( Sales ) 2 20 Shooting Percentage ( Conversion Rate ) 25% 50% Assists 10 0

Advertising ecosystem

The Method Ad Spend Profit 20K 40K Identify Eliminate Waste Buy Max Clicks Add and Test Time Identify ClearSaleingâ„¢ Confidential

Identify ClearSaleing Confidential

Identify

Main Dashboard This view lists all advertising sources (search engines, shopping engines, emails, banners, videos, affiliates, RSS feeds, organic results, etc) with the most important metric, Profit, prominently displayed

Purchase Path

Introducers, Influencers, Closers in the Purchase Pathâ„¢

Creative Analysis ClearSaleing Confidential

Ad Text Test ClearSaleing Confidential 1 2

Eliminate Waste ClearSaleing Confidential

Set alerts ClearSaleing Confidential

ClearSaleing Confidential

Reporting center ClearSaleing Confidential

Buy Maximum Clicks ClearSaleing Confidential

Profit & ROI: Main Dashboard ClearSaleing Confidential

Are ad dollars properly allocated? ClearSaleing Confidential Source Ad Spend Profit/Click Ideal Allocation Google $40,000 $.41 5 Yahoo $20,000 $.36 6 MSN $10,000 $.54 4 Nextag $25,000 $1.10 2 Shopping $20,000 $.90 3 Pricegrabber $10,000 $1.40 1

Month over month trending ClearSaleing Confidential

Add and Test ClearSaleing Confidential

Add new add sources ClearSaleing Confidential

The Method Ad Spend Profit 20K 40K Identify Eliminate Waste Buy Max Clicks Add and Test Time Identify ClearSaleingâ„¢ Confidential

Thank You! ClearSaleingâ„¢ Confidential Adam S. Goldberg Co-Founder and Chief Innovation Officer P: 800.592.0464 ext. 902 [email_address]