ClearSaleing presents:The Attribution Management Forum 4.0Attribution Management Buyer’s Guide: 10 Features of a Good Advertising Analytics SolutionTuesday, July 28 1pm EST

The Attribution Management Forum 4.0At●tri●bu●tion_Man●age●ment: the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions — has become a critical component of advertising analytics. Identifying which ad deserves “credit” for the sale or conversion has never been easy. The once-popular “last-click” conversion model has given way to a more sophisticated approach that evaluates the ‘influence potential’ of each ad click, impression, or site visit. With proper attribution, marketers can accurately measure, improve, and optimize the profit and ROI generated from cross-media advertising investments.

Adam Goldberg, CIO and Co-Founder of ClearSaleing, is a recognized leader in the topic of Attribution Management. During the AMF 4.0 he will present the critical elements needed to select a comprehensive Attribution solution. This webcast highlights key attribution management features and functionality to look for when selecting and advertising analytics solution, including: tracking capabilityreporting functionsrelevance of ads along Purchase Pathsbasic and custom attribution modelingdata storageThe Attribution Management Forum 4.0

The Attribution Management Forum 4.0Find out what you need to know - and what questions to ask - when considering an advertising analytics solution for attribution management.Join ClearSaleing at the upcoming webinar: Tuesday July 28, 2009 at 1pm ESTRegister now at : SearchMarkeingNow.comOrClearSaleing.com