Part 5: Offline Ads

ClearSaleing Confidential . www. clear sale ing .com

Offline and Online ClearSaleing Confidential Nike Running Shoes Nike Shox $ A TV commercial for Finish Line ran in this consumer’s zip code

How do we value an offline ad? A C TV Search Search Sale 33.33% 33.33% 33.33% TV Search Search Sale Less than X% X% X% TV Search Search Sale 0% 50% 50%

How do we value an offline ad?

How do we value an offline ad? Segmented by Experience level Q: Do you currently have tracking technology that tracks all ads clicked? Yes and it works well Yes but could be better No

Segmented by Experience level

Q: Do you currently have tracking technology that tracks all ads clicked?

Yes and it works well

Yes but could be better

No

Attribution Management Forum 2.0 Thursday January 29, 2009 1pm EST

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