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The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the fifth and last video in the series: How to Value an Offline Ad. For more information about upcoming forums and more information, please visit www.attributionmanagement.com
Make sure to register for the second online webcast in the series: The Attribution Management Forum 2.0, which will take place on Thursday January 29 at 1p EST.