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The Attribution Management Forum: Part 5 Offline Ad
The Attribution Management Forum: Part 5 Offline Ad
The Attribution Management Forum: Part 5 Offline Ad
The Attribution Management Forum: Part 5 Offline Ad
The Attribution Management Forum: Part 5 Offline Ad
The Attribution Management Forum: Part 5 Offline Ad
The Attribution Management Forum: Part 5 Offline Ad
The Attribution Management Forum: Part 5 Offline Ad
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The Attribution Management Forum: Part 5 Offline Ad

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The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution …

The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the fifth and last video in the series: How to Value an Offline Ad. For more information about upcoming forums and more information, please visit www.attributionmanagement.com
Make sure to register for the second online webcast in the series: The Attribution Management Forum 2.0, which will take place on Thursday January 29 at 1p EST.

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Transcript

  • 1. Part 5: Offline Ads
  • 2. ClearSaleing Confidential . www. clear sale ing .com
  • 3. Offline and Online ClearSaleing Confidential Nike Running Shoes Nike Shox $ A TV commercial for Finish Line ran in this consumer’s zip code
  • 4. How do we value an offline ad? A C TV Search Search Sale 33.33% 33.33% 33.33% TV Search Search Sale Less than X% X% X% TV Search Search Sale 0% 50% 50%
  • 5. How do we value an offline ad?
  • 6. How do we value an offline ad?
    • Segmented by Experience level
    • Q: Do you currently have tracking technology that tracks all ads clicked?
          • Yes and it works well
          • Yes but could be better
          • No
  • 7. Attribution Management Forum 2.0 Thursday January 29, 2009 1pm EST
  • 8. www.attributionmanagement.com Become a fan : ClearSaleing Watch more videos : ClearSaleingInc Follow the tweets : ClearSaleing

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