ClearSaleing Confidential . www. clear sale ing .com

Part 4: Banner Impressions and Clicks

Banner Clicks ClearSaleing Confidential Flowers $

Are banner clicks equal to search clicks? A B Banner Click Banner Click Search Sale 33.33% 33.33% 33.33% Banner Click Banner Click Search Sale 25% 25% 50%

Are banner clicks equal to search clicks?

Are banner clicks equal to search clicks? Segmented by Experience level Q: Do you currently have tracking technology that tracks all ads clicked? Yes and it works well Yes but could be better No

Segmented by Experience level

Q: Do you currently have tracking technology that tracks all ads clicked?

Yes and it works well

Yes but could be better

No

Banner Impressions (not clicks) ClearSaleing Confidential Flowers $

Are banner impressions equal to ad clicks? A B Banner Impression Banner Impression Search Sale 33.33% 33.33% 33.33% Banner Impression Banner Impression Search Sale 25% 25% 50%

Are banner impressions equal to ad clicks?

Are banner impressions equal to ad clicks? Segmented by Experience level Q: Do you currently have tracking technology that tracks all ads clicked? Yes and it works well Yes but could be better No

Segmented by Experience level

Q: Do you currently have tracking technology that tracks all ads clicked?

Yes and it works well

Yes but could be better

No

Banner Impressions (not clicks) ClearSaleing Confidential Pro Flowers $

Banner Impressions with Branded Search A C B Banner Impressions Branded Search Sale 100% 0% Banner Impressions Branded Search Sale 50% 50% Banner Impression Banner Impression Branded Search Sale 33.33% 33.33% 33.33%

Banner Impressions with Branded Search

Banner Impressions with Branded Search Segmented by Experience level Q: Do you currently have tracking technology that tracks all ads clicked? Yes and it works well Yes but could be better No

Segmented by Experience level

Q: Do you currently have tracking technology that tracks all ads clicked?

Yes and it works well

Yes but could be better

No

ClearSaleing Confidential . www. clear sale ing .com

Attribution Management Forum 2.0 Thursday January 29, 2009 1pm EST

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