The Attribution Management Forum: Part 3 Lifetime of a Banner Impression

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The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution …

The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the third in the series: The Lifetime of a Banner Impression. For more information about upcoming forums and more information, please visit www.attributionmanagement.com

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  • 1. ClearSaleing Confidential . www. clear sale ing .com
  • 2. Part 3: Lifetime of a Banner Impression
  • 3. Banner Impressions with 1 day gap ClearSaleing Confidential SEARCH $ 1 9 8 7 6 5 4 3 2 SEARCH $
  • 4. Is the shelf life of a banner impression 1 day? A B Banner Impression 1 day elapsed Search Sale 0% 100% Banner Impression 1 day elapsed Search Sale X% Y%
  • 5. Is the shelf life of a banner impression 1 day?
  • 6. Is the shelf life of a banner impression 1 day?
    • Segmented by Experience level
    • Q: Do you currently have tracking technology that tracks all ads clicked?
          • Yes and it works well
          • Yes but could be better
          • No
  • 7. Is the shelf life of a banner impression 10 days? A B Banner Impression 10 days elapse Search Sale 0% 100% Banner Impression 10 days elapse Search Sale X% Y%
  • 8. Is the shelf life of a banner impression 10 days?
  • 9. Is the shelf life of a banner impression 10 days?
    • Segmented by Experience level
    • Q: Do you currently have tracking technology that tracks all ads clicked?
          • Yes and it works well
          • Yes but could be better
          • No
  • 10. Is the shelf life of a banner impression 30 days? A B Banner Impression 30 days elapse Search Sale 0% 100% Banner Impression 30 days elapse Search Sale X% Y%
  • 11. Is the shelf life of a banner impression 30 days?
  • 12. Is the shelf life of a banner impression 30 days?
    • Segmented by Experience level
    • Q: Do you currently have tracking technology that tracks all ads clicked?
          • Yes and it works well
          • Yes but could be better
          • No
  • 13. What is the shelf life of a banner? (open ended) *Some responses were given in hours. Those were converted into fractional days and then calculated into the averages Sorted by business type
  • 14. What is the shelf life of a banner? (open ended) Experience level Sorted by experience level
  • 15. ClearSaleing Confidential . www. clear sale ing .com
  • 16. www.attributionmanagement.com Become a fan : ClearSaleing Watch more videos : ClearSaleingInc Follow the tweets : ClearSaleing