The Attribution Management Forum: Part 3 Lifetime of a Banner Impression

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    The Attribution Management Forum: Part 3 Lifetime of a Banner Impression - Presentation Transcript

    1. ClearSaleing Confidential . www. clear sale ing .com
    2. Part 3: Lifetime of a Banner Impression
    3. Banner Impressions with 1 day gap ClearSaleing Confidential SEARCH $ 1 9 8 7 6 5 4 3 2 SEARCH $
    4. Is the shelf life of a banner impression 1 day? A B Banner Impression 1 day elapsed Search Sale 0% 100% Banner Impression 1 day elapsed Search Sale X% Y%
    5. Is the shelf life of a banner impression 1 day?
    6. Is the shelf life of a banner impression 1 day?
      • Segmented by Experience level
      • Q: Do you currently have tracking technology that tracks all ads clicked?
            • Yes and it works well
            • Yes but could be better
            • No
    7. Is the shelf life of a banner impression 10 days? A B Banner Impression 10 days elapse Search Sale 0% 100% Banner Impression 10 days elapse Search Sale X% Y%
    8. Is the shelf life of a banner impression 10 days?
    9. Is the shelf life of a banner impression 10 days?
      • Segmented by Experience level
      • Q: Do you currently have tracking technology that tracks all ads clicked?
            • Yes and it works well
            • Yes but could be better
            • No
    10. Is the shelf life of a banner impression 30 days? A B Banner Impression 30 days elapse Search Sale 0% 100% Banner Impression 30 days elapse Search Sale X% Y%
    11. Is the shelf life of a banner impression 30 days?
    12. Is the shelf life of a banner impression 30 days?
      • Segmented by Experience level
      • Q: Do you currently have tracking technology that tracks all ads clicked?
            • Yes and it works well
            • Yes but could be better
            • No
    13. What is the shelf life of a banner? (open ended) *Some responses were given in hours. Those were converted into fractional days and then calculated into the averages Sorted by business type
    14. What is the shelf life of a banner? (open ended) Experience level Sorted by experience level
    15. ClearSaleing Confidential . www. clear sale ing .com
    16. www.attributionmanagement.com Become a fan : ClearSaleing Watch more videos : ClearSaleingInc Follow the tweets : ClearSaleing
    SlideShare Zeitgeist 2009

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