The Attribution Management Forum: Part 2 Lifetime Ad Value and Attribution
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The Attribution Management Forum: Part 2 Lifetime Ad Value and Attribution

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The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution ...

The Attribution Management Forum has been created to bring together the leading online advertising minds to help collectively identify, evaluate, vet & ultimately recommend the best attribution valuation practices and methodologies. There are 5 categories concerning Attribution Management. The following video is the second in the series: Lifetime Ad Value and Attribution. For more information about upcoming forums and more information, please visit www.attributionmanagement.com

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The Attribution Management Forum: Part 2 Lifetime Ad Value and Attribution The Attribution Management Forum: Part 2 Lifetime Ad Value and Attribution Presentation Transcript

  • ClearSaleing Confidential . www. clear sale ing .com
  • Part 2: Lifetime Ad Value and Attribution
  • Lifetime Ad Value (LAV) ClearSaleing Confidential SEARCH $ $ $ 1 2 3 4 5 6 7 8 10 1 2 3 4 9
  • Should there be a Lifetime Ad Value (LAV)? A C B Search Sale Sale Sale 3 Search Sale Sale Sale 1 Search Sale Sale Sale 1 + X
  • Should there be a Lifetime Ad Value (LAV)?
  • Should there be a Lifetime Ad Value (LAV)?
    • Segmented by Experience level
    • Q: Do you currently have tracking technology that tracks all ads clicked?
          • Yes and it works well
          • Yes but could be better
          • No
  • Lifetime Ad Value (LAV) with use of Email ClearSaleing Confidential SEARCH $ $ $ 1 2 3 4 5 6 7 8 10 1 2 3 4
  • Lifetime Ad Value (LAV) with use of Email A C B Search Sale Email Sale Sale 3 0 Search Sale Email Sale Sale 1 2 Search Sale Email Sale Sale 1 + X Y
  • Lifetime Ad Value with use of Email
  • Lifetime Ad Value with use of Email
    • Segmented by Experience level
    • Q: Do you currently have tracking technology that tracks all ads clicked?
          • Yes and it works well
          • Yes but could be better
          • No
  • Lifetime Ad Value (LAV) with use of additional search ClearSaleing Confidential SEARCH $ $ $ SEARCH 1 2 3 4 5 6 7 8 10 1 2 3 4
  • Lifetime Ad Value with use of additional search A C B Search Sale Search Sale Sale 3 0 Search Sale Search Sale Sale 1 2 Search Sale Search Sale Sale 1 + X Y
  • Lifetime Ad Value with additional search
  • Lifetime Ad Value with additional search
    • Segmented by Experience level
    • Q: Do you currently have tracking technology that tracks all ads clicked?
          • Yes and it works well
          • Yes but could be better
          • No
  • Lifetime Ad Value (LAV) with a Sales Call ClearSaleing Confidential SEARCH $ $ 1 2 3 4 5 6 7 8 10
  • Lifetime Ad Value with a Sales Call A C B Search Sale Sales Call Sale 2 0 Search Sale Sales Call Sale 1 1 Search Sale Sales Call Sale 1 + X Y
  • Lifetime Ad Value with a Sales Call
  • Lifetime Ad Value with a Sales Call
    • Segmented by Experience level
    • Q: Do you currently have tracking technology that tracks all ads clicked?
          • Yes and it works well
          • Yes but could be better
          • No
    • www.attributionmanagement.com
  • ClearSaleing Confidential . www. clear sale ing .com