ClearSaleing Confidential . www. clear sale ing .com

Part 2: Lifetime Ad Value and Attribution

Lifetime Ad Value (LAV) ClearSaleing Confidential SEARCH $ $ $ 1 2 3 4 5 6 7 8 10 1 2 3 4 9

Should there be a Lifetime Ad Value (LAV)? A C B Search Sale Sale Sale 3 Search Sale Sale Sale 1 Search Sale Sale Sale 1 + X

Should there be a Lifetime Ad Value (LAV)?

Should there be a Lifetime Ad Value (LAV)? Segmented by Experience level Q: Do you currently have tracking technology that tracks all ads clicked? Yes and it works well Yes but could be better No

Segmented by Experience level

Q: Do you currently have tracking technology that tracks all ads clicked?

Yes and it works well

Yes but could be better

No

Lifetime Ad Value (LAV) with use of Email ClearSaleing Confidential SEARCH $ $ $ 1 2 3 4 5 6 7 8 10 1 2 3 4

Lifetime Ad Value (LAV) with use of Email A C B Search Sale Email Sale Sale 3 0 Search Sale Email Sale Sale 1 2 Search Sale Email Sale Sale 1 + X Y

Lifetime Ad Value with use of Email

Lifetime Ad Value with use of Email Segmented by Experience level Q: Do you currently have tracking technology that tracks all ads clicked? Yes and it works well Yes but could be better No

Segmented by Experience level

Q: Do you currently have tracking technology that tracks all ads clicked?

Yes and it works well

Yes but could be better

No

Lifetime Ad Value (LAV) with use of additional search ClearSaleing Confidential SEARCH $ $ $ SEARCH 1 2 3 4 5 6 7 8 10 1 2 3 4

Lifetime Ad Value with use of additional search A C B Search Sale Search Sale Sale 3 0 Search Sale Search Sale Sale 1 2 Search Sale Search Sale Sale 1 + X Y

Lifetime Ad Value with additional search

Lifetime Ad Value with additional search Segmented by Experience level Q: Do you currently have tracking technology that tracks all ads clicked? Yes and it works well Yes but could be better No

Segmented by Experience level

Q: Do you currently have tracking technology that tracks all ads clicked?

Yes and it works well

Yes but could be better

No

Lifetime Ad Value (LAV) with a Sales Call ClearSaleing Confidential SEARCH $ $ 1 2 3 4 5 6 7 8 10

Lifetime Ad Value with a Sales Call A C B Search Sale Sales Call Sale 2 0 Search Sale Sales Call Sale 1 1 Search Sale Sales Call Sale 1 + X Y

Lifetime Ad Value with a Sales Call

Lifetime Ad Value with a Sales Call Segmented by Experience level Q: Do you currently have tracking technology that tracks all ads clicked? Yes and it works well Yes but could be better No

Segmented by Experience level

Q: Do you currently have tracking technology that tracks all ads clicked?

Yes and it works well

Yes but could be better

No

www.attributionmanagement.com

www.attributionmanagement.com

ClearSaleing Confidential . www. clear sale ing .com