Part 1: The Paid Search Environment and Attribution

ClearSaleing Confidential . www. clear sale ing .com

Search, Search, Search ClearSaleing Confidential Running Shoes Woman’s Nike Shox $ Nike Shox Turbo Woman’s Nike Shox

Poll 1: Is even, first, or last attribution the better rule? A C Search Search Search Sale 33.33% 33.33% 33.33% Search Search Search Sale 100% 0% 0% Search Search Search Sale 0% 0% 100%

Is even, first, or last attribution the better rule?

Is even, first, or last attribution the better rule? Segmented by Experience level Q: Do you currently have tracking technology that tracks all ads clicked? Yes and it works well Yes but could be better No

Segmented by Experience level

Q: Do you currently have tracking technology that tracks all ads clicked?

Yes and it works well

Yes but could be better

No

Branded Search ClearSaleing Confidential Running Shoes Woman’s Nike Shox Finish Line $

Poll 2: Do Branded Searches deserve credit? A B Search Search Branded Search Sale 33.33% 33.33% 33.33% Search Search Branded Search Sale 50% 50% 0%

Do Branded Searches deserve credit?

Do Branded Searches deserve credit? Segmented by Experience level Q: Do you currently have tracking technology that tracks all ads clicked? 3 levels: Yes and it works well Yes but could be better No

Segmented by Experience level

Q: Do you currently have tracking technology that tracks all ads clicked?

3 levels:

Yes and it works well

Yes but could be better

No

Comparison Shopping Engine with a Branded Search ClearSaleing Confidential Finish Line $

Poll 3: Comparison Shopping Engine with Branded Search A B CSE Branded Search Sale 50% 50% CSE Branded Search Sale 100% 0%

Comparison Shopping Engine with a Branded Search

Segmented by Experience level Q: Do you currently have tracking technology that tracks all ads clicked? 3 levels: Yes and it works well Yes but could be better No Comparison Shopping Engine with a Branded Search

Segmented by Experience level

Q: Do you currently have tracking technology that tracks all ads clicked?

3 levels:

Yes and it works well

Yes but could be better

No

Same search term used more than once ClearSaleing Confidential Running Shoes Nike Shox Women’s $ Nike Shox Women’s

Poll 14: If the same search term is used is that navigational? A B C Search X Search Y Search Y Sale 50% 50% 0% Search X Search Y Search Y Sale 33.33% 33.33% 33.33% Search X Search Y Search Y Sale 0% 0% 100%

If the same search term is used, is that navigational?

If the same search term is used, is that navigational? Segmented by Experience level Q: Do you currently have tracking technology that tracks all ads clicked? 3 levels: Yes and it works well Yes but could be better No

Segmented by Experience level

Q: Do you currently have tracking technology that tracks all ads clicked?

3 levels:

Yes and it works well

Yes but could be better

No

Attribution Management Forum www.attributionmanagement.com

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ClearSaleing Confidential . www. clear sale ing .com