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presents The Attribution Management Forum 3.0   How To Build Accurate Models To Solve Attribution  May 5, 2009 at 1pm EST
The Attribution Management Forum 3.0   Tuesday May 5, 2009 1pm EST Co-hosted by ClearSaleing CIO and Co-Founder Adam Goldb...
The Attribution Management Forum 3.0 <ul><li>The webcast will be co-hosted by  Adam Goldberg, ClearSaleing  co-founder and...
The Attribution Management Forum 3.0 Register today using the link below:   https://event.on24.com/eventRegistration/Event...
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The Attribution Management Forum 3.0 : How To Build Accurate Models To Solve Attribution

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This webcast will focus on showing how using advanced statistical models can allow one to build attribution models that can then be tested.

The webinar will be co-hosted by Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer, and Dr. Purush Papatla, President of Vetra Analytics, which is a high-end statistical consultancy group that is partnered with ClearSaleing.

Dr. Papatla will show how using high-end statistical models can allow one to build attribution models that specifically address how to account for:

* Social media
* Word of Mouth
* The differences between short Purchase Paths and long Purchase Paths

Like the previous Forums, there will be some interactive elements

In the first 2 Forums, we had the audience participate by voting on various attribution scenarios. In this AMF 3.0, we are going to introduce methods that can be used to solve various attribution scenarios.
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  • Transcript of "The Attribution Management Forum 3.0 : How To Build Accurate Models To Solve Attribution"

    1. 1. presents The Attribution Management Forum 3.0 How To Build Accurate Models To Solve Attribution May 5, 2009 at 1pm EST
    2. 2. The Attribution Management Forum 3.0 Tuesday May 5, 2009 1pm EST Co-hosted by ClearSaleing CIO and Co-Founder Adam Goldberg and Dr. Purush Papatla, President of Vetra Analytics
    3. 3. The Attribution Management Forum 3.0 <ul><li>The webcast will be co-hosted by Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer, and Dr. Purush Papatla , President of Vetra Analytics , which is a high-end statistical consultancy group that is partnered with ClearSaleing. </li></ul><ul><li>Dr. Papatla will show how using high-end statistical models can allow one to build attribution models that specifically address how to account for: </li></ul><ul><li>Social media </li></ul><ul><li>Word of Mouth, and </li></ul><ul><li>The differences between short Purchase Paths and long Purchase Paths </li></ul><ul><li>Like the previous Forums, there will be some interactive elements </li></ul>
    4. 4. The Attribution Management Forum 3.0 Register today using the link below: https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=142191&sessionid=1&key=626ACC1FC6073052303992F3385F325B&partnerref=SMNHome&sourcepage=register Or by going to : SearchMarketingNow.com or ClearSaleing.com
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