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The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series. As in the first Forum, audience members were presented with Purchase Paths and then given the opportunity to interactively vote on what they believed to be the best attribution rule.
Topics in the second Forum were based on user generated content and feedback from the first Forum. Some of the discussions included: time sensitive attribution, product sensitive attribution, and search/display interaction.
This is the first video/presentation in the 2.0 series and covers Paid Search and Lifetime Ad Value (LAV). For more information, please visit http://www.AttributionManagement.com and check the site for in-depth analysis of the results and registration for the Attribution Management Forum 3.0, which will take place in Spring 2009.