The AAI: Using Attribution Management to Improve Media Mix Allocation
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The AAI: Using Attribution Management to Improve Media Mix Allocation

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ClearSaleing, Inc., a leader in advertising analytics and founder of the Attribution Management Forum, and Vetra Analytics, a leader in quantitative marketing, have recently announced The American ...

ClearSaleing, Inc., a leader in advertising analytics and founder of the Attribution Management Forum, and Vetra Analytics, a leader in quantitative marketing, have recently announced The American Attribution Index (AAI). AAI is the first-ever attribution management index that measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions.
Attend this webcast and learn:

* How to discover the relative importance of online media sources in influencing purchase decisions.
* How you can benchmark against your competitors using the vertical attribution indices.
* How you can use an attribution index customized for your company to improve the allocation of your online advertising investments.

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  • Register today: www.AttributionManagement.comwww.ClearSaleing.comwww.SearchMarketingNow.com
  • Register today: www.AttributionManagement.comwww.ClearSaleing.comwww.SearchMarketingNow.com
  • Register today: www.AttributionManagement.comwww.ClearSaleing.comwww.SearchMarketingNow.com
  • Register today: www.AttributionManagement.comwww.ClearSaleing.comwww.SearchMarketingNow.com

The AAI: Using Attribution Management to Improve Media Mix Allocation The AAI: Using Attribution Management to Improve Media Mix Allocation Presentation Transcript

  • ClearSaleing Confidential
    The American Attribution Index: Using Attribution Management to Improve Media Mix Allocation
    Thursday, October 1, 2009 - 1pm EST
    Presented By ClearSaleing Co-Founder and CIO Adam Goldberg and Vetra Analytics President, Dr. PurushPapatla
  • The American Attribution Index
    The American Attribution Index (AAI). AAI is the first-ever attribution management index that measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions.
    There are three versions of the American Attribution Index:
    Aggregate Index, representing average attribution indices across all participating companies and all of their respective industries.
    Vertical Industry Indices, which represent an industry-specific attribution index across all participating companies in that respective industry
    Company-Specific Indices, developed for a specific company.
    ClearSaleing Confidential
    2
  • The American Attribution Index
    The introduction of these indices will allow marketers to gain further insight into advertising ROI, and help marketers more profitably allocate advertising budgets across available online options.
    Register now for the webinar, which will include topics such as :
    How to discover the relative importance of online media sources in influencing purchase decisions.
    How you can benchmark against your competitors using the vertical attribution indices.
    How you can use an attribution index customized for your company to improve the allocation of your online advertising investments.
    ClearSaleing Confidential
    3
  • How to Register
    Registration is quick and easy. Please visit one of the following sites to sign up today!
    www.AttributionManagement.com
    www.ClearSaleing.com
    www.SearchMarketingNow.com
    ClearSaleing Confidential
    4