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ClearSaleing Confidential<br />The American Attribution Index: Using Attribution Management to Improve Media Mix Allocatio...
The American Attribution Index<br />The American Attribution Index (AAI). AAI is the first-ever attribution management ind...
The American Attribution Index<br />The introduction of these indices will allow marketers to gain further insight into ad...
How to Register<br />Registration is quick and easy. Please visit one of the following sites to sign up today!<br />www.At...
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The AAI: Using Attribution Management to Improve Media Mix Allocation

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ClearSaleing, Inc., a leader in advertising analytics and founder of the Attribution Management Forum, and Vetra Analytics, a leader in quantitative marketing, have recently announced The American Attribution Index (AAI). AAI is the first-ever attribution management index that measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions.
Attend this webcast and learn:

* How to discover the relative importance of online media sources in influencing purchase decisions.
* How you can benchmark against your competitors using the vertical attribution indices.
* How you can use an attribution index customized for your company to improve the allocation of your online advertising investments.

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  • Register today: www.AttributionManagement.comwww.ClearSaleing.comwww.SearchMarketingNow.com
  • Register today: www.AttributionManagement.comwww.ClearSaleing.comwww.SearchMarketingNow.com
  • Register today: www.AttributionManagement.comwww.ClearSaleing.comwww.SearchMarketingNow.com
  • Register today: www.AttributionManagement.comwww.ClearSaleing.comwww.SearchMarketingNow.com
  • Transcript of "The AAI: Using Attribution Management to Improve Media Mix Allocation"

    1. 1. ClearSaleing Confidential<br />The American Attribution Index: Using Attribution Management to Improve Media Mix Allocation<br />Thursday, October 1, 2009 - 1pm EST<br />Presented By ClearSaleing Co-Founder and CIO Adam Goldberg and Vetra Analytics President, Dr. PurushPapatla<br />
    2. 2. The American Attribution Index<br />The American Attribution Index (AAI). AAI is the first-ever attribution management index that measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions.<br />There are three versions of the American Attribution Index: <br />Aggregate Index, representing average attribution indices across all participating companies and all of their respective industries.<br />Vertical Industry Indices, which represent an industry-specific attribution index across all participating companies in that respective industry<br />Company-Specific Indices, developed for a specific company. <br />ClearSaleing Confidential<br />2<br />
    3. 3. The American Attribution Index<br />The introduction of these indices will allow marketers to gain further insight into advertising ROI, and help marketers more profitably allocate advertising budgets across available online options.<br />Register now for the webinar, which will include topics such as :<br />How to discover the relative importance of online media sources in influencing purchase decisions.<br />How you can benchmark against your competitors using the vertical attribution indices.<br />How you can use an attribution index customized for your company to improve the allocation of your online advertising investments.<br />ClearSaleing Confidential<br />3<br />
    4. 4. How to Register<br />Registration is quick and easy. Please visit one of the following sites to sign up today!<br />www.AttributionManagement.com<br />www.ClearSaleing.com<br />www.SearchMarketingNow.com<br />ClearSaleing Confidential<br />4<br />
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