ClearSaleing, Inc., a leader in advertising analytics and founder of the Attribution Management Forum, and Vetra Analytics, a leader in quantitative marketing, have recently announced The American Attribution Index (AAI). AAI is the first-ever attribution management index that measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions.
Attend this webcast and learn:
* How to discover the relative importance of online media sources in influencing purchase decisions.
* How you can benchmark against your competitors using the vertical attribution indices.
* How you can use an attribution index customized for your company to improve the allocation of your online advertising investments.