0
Attribution Management Forum 2.0 Adam Goldberg, ClearSaleing Thursday, January 29, 2009 1 PM EST ClearSaleing Confidential
www. clear sale ing .com ClearSaleing Confidential
Mechanics of the survey <ul><li>Present a Purchase Path™ </li></ul><ul><ul><li>Example:  Search -> Search -> Search = Sale...
Attribution Management Forum 2.0 Results Key <ul><li>PP: Purchase Path </li></ul><ul><li>AM: Attribution Management </li><...
Catalog/Direct Mail with a Branded Search* Finish Line Received within 7 days of online purchase. $ ClearSaleing Confident...
Should catalog/direct mail get credit when used with search? A B C D ClearSaleing Confidential  Catalog Branded Search Sal...
Results from AMF 2.0: Should catalog/direct mail get credit when used with search?  Sorted by experience level A - 50%, 50...
Results from AMF 2.0: Should catalog/direct mail get credit when used with search?  Sorted by business type ClearSaleing C...
Search with SEO * Running Shoes Woman’s Nike Shox Finish Line Nike Shox Turbo VII $ ClearSaleing Confidential
Should SEO be credited when used with search? A B C ClearSaleing Confidential  Search SEO Search SEO Sale 25% 25% 25% 25% ...
Results from AMF 2.0: Should SEO be credited when used with search? Sorted by business type ClearSaleing Confidential
Twitter and a Paid Search Woman’s Nike Shox Bought before midnight and saved 20% ClearSaleing Confidential  Bought before ...
9. Does Twitter deserve credit? B A C ClearSaleing Confidential  Twitter Search Sale 100% 0% Twitter Search Sale 50% 50% T...
Results from AMF 2.0: Twitter and Paid search, does Twitter deserve credit? Sorted by experience level A - 50%, 50%  B - 1...
Poll 9 Results from AMF 2.0: Twitter and Paid search, does Twitter deserve credit? Sorted by business type ClearSaleing Co...
Twitter and the address bar ClearSaleing Confidential
10. Does Twitter deserve credit? B A C ClearSaleing Confidential  Twitter Address Bar Sale 50% 50% Twitter  Address Bar Sa...
Results from AMF 2.0: Twitter and Address bar, does Twitter deserve credit? Sorted by experience level  A - 50%, 50%  B - ...
Results from AMF 2.0: Twitter and Address bar, does Twitter deserve credit? Sorted by business type ClearSaleing Confident...
www.attributionmanagement.com Become a fan :  ClearSaleing Watch more videos :  ClearSaleingInc Follow the tweets :  Clear...
www. clear sale ing .com ClearSaleing Confidential
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Social Media, SEO, and Offline Ads: The Attribution Management Forum 2.0

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The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series. As in the first Forum, audience members were presented with Purchase Paths and then given the opportunity to interactively vote on what they believed to be the best attribution rule.
Topics in the second Forum were based on user generated content and feedback from the first Forum. Some of the discussions included: time sensitive attribution, product sensitive attribution, and search/display interaction.
This is the second video/presentation in the 2.0 series and covers Banners Impressions and Clicks. For more information, please visit http://www.AttributionManagement.com and check the site for in-depth analysis of the results and registration for the Attribution Management Forum 3.0, which will take place in Spring 2009

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  • Transcript of "Social Media, SEO, and Offline Ads: The Attribution Management Forum 2.0"

    1. 1. Attribution Management Forum 2.0 Adam Goldberg, ClearSaleing Thursday, January 29, 2009 1 PM EST ClearSaleing Confidential
    2. 2. www. clear sale ing .com ClearSaleing Confidential
    3. 3. Mechanics of the survey <ul><li>Present a Purchase Path™ </li></ul><ul><ul><li>Example: Search -> Search -> Search = Sale </li></ul></ul><ul><ul><li>Example: Banner Impression -> Search =Sale </li></ul></ul><ul><li>Present 2-4 Attribution Rules Based on the Purchase Path™ </li></ul><ul><li>Audience Votes on the Best Rule </li></ul><ul><li>Results Shared </li></ul><ul><li>Repeat </li></ul>ClearSaleing Confidential
    4. 4. Attribution Management Forum 2.0 Results Key <ul><li>PP: Purchase Path </li></ul><ul><li>AM: Attribution Management </li></ul><ul><li>Titles with (*) are audience suggested Purchase Path’s that were submitted after the first Forum </li></ul><ul><li>The results based on experience depended on the poll pre-screening questions and whether or not the audience member is currently performing Attribution Management or tracking Purchase Path’s </li></ul>ClearSaleing Confidential
    5. 5. Catalog/Direct Mail with a Branded Search* Finish Line Received within 7 days of online purchase. $ ClearSaleing Confidential
    6. 6. Should catalog/direct mail get credit when used with search? A B C D ClearSaleing Confidential Catalog Branded Search Sale 50% 50% Catalog Branded Search Sale 100% 0% Catalog Branded Search Sale 0% 100% Catalog Branded Search Sale X% Y%
    7. 7. Results from AMF 2.0: Should catalog/direct mail get credit when used with search? Sorted by experience level A - 50%, 50%  B - X%, Y% C - 100%, 0% D - 0%, 100% ClearSaleing Confidential
    8. 8. Results from AMF 2.0: Should catalog/direct mail get credit when used with search? Sorted by business type ClearSaleing Confidential
    9. 9. Search with SEO * Running Shoes Woman’s Nike Shox Finish Line Nike Shox Turbo VII $ ClearSaleing Confidential
    10. 10. Should SEO be credited when used with search? A B C ClearSaleing Confidential Search SEO Search SEO Sale 25% 25% 25% 25% Search SEO Search SEO Sale 50% 0% 50% 0% Search SEO Search SEO Sale 33.33% 33.33% 33.33% 0%
    11. 11. Results from AMF 2.0: Should SEO be credited when used with search? Sorted by business type ClearSaleing Confidential
    12. 12. Twitter and a Paid Search Woman’s Nike Shox Bought before midnight and saved 20% ClearSaleing Confidential Bought before midnight and saved 20%
    13. 13. 9. Does Twitter deserve credit? B A C ClearSaleing Confidential Twitter Search Sale 100% 0% Twitter Search Sale 50% 50% Twitter Search Sale 0% 100%
    14. 14. Results from AMF 2.0: Twitter and Paid search, does Twitter deserve credit? Sorted by experience level A - 50%, 50%  B - 100%, 0% C - 0%, 100% ClearSaleing Confidential
    15. 15. Poll 9 Results from AMF 2.0: Twitter and Paid search, does Twitter deserve credit? Sorted by business type ClearSaleing Confidential
    16. 16. Twitter and the address bar ClearSaleing Confidential
    17. 17. 10. Does Twitter deserve credit? B A C ClearSaleing Confidential Twitter Address Bar Sale 50% 50% Twitter Address Bar Sale 100% 0% Twitter Address Bar Sale 0% 100%
    18. 18. Results from AMF 2.0: Twitter and Address bar, does Twitter deserve credit? Sorted by experience level A - 50%, 50%  B - 100%, 0% C - 0%, 100% ClearSaleing Confidential
    19. 19. Results from AMF 2.0: Twitter and Address bar, does Twitter deserve credit? Sorted by business type ClearSaleing Confidential
    20. 20. www.attributionmanagement.com Become a fan : ClearSaleing Watch more videos : ClearSaleingInc Follow the tweets : ClearSaleing On-Demand version of the Attribution Management Forum 2.0 is available at www. Searchmarketingnow.com/on-demand.com ClearSaleing Confidential
    21. 21. www. clear sale ing .com ClearSaleing Confidential
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