Attribution Management Forum 2.0 Adam Goldberg, ClearSaleing Thursday, January 29, 2009 1 PM EST ClearSaleing Confidential

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Mechanics of the survey Present a Purchase Pathâ„¢ Example: Search -> Search -> Search = Sale Example: Banner Impression -> Search =Sale Present 2-4 Attribution Rules Based on the Purchase Pathâ„¢ Audience Votes on the Best Rule Results Shared Repeat ClearSaleing Confidential

Present a Purchase Pathâ„¢

Example: Search -> Search -> Search = Sale

Example: Banner Impression -> Search =Sale

Present 2-4 Attribution Rules Based on the Purchase Pathâ„¢

Audience Votes on the Best Rule

Results Shared

Repeat

Attribution Management Forum 2.0 Results Key PP: Purchase Path AM: Attribution Management Titles with (*) are audience suggested Purchase Path’s that were submitted after the first Forum The results based on experience depended on the poll pre-screening questions and whether or not the audience member is currently performing Attribution Management or tracking Purchase Path’s ClearSaleing Confidential

PP: Purchase Path

AM: Attribution Management

Titles with (*) are audience suggested Purchase Path’s that were submitted after the first Forum

The results based on experience depended on the poll pre-screening questions and whether or not the audience member is currently performing Attribution Management or tracking Purchase Path’s

Catalog/Direct Mail with a Branded Search* Finish Line Received within 7 days of online purchase. $ ClearSaleing Confidential

Should catalog/direct mail get credit when used with search? A B C D ClearSaleing Confidential Catalog Branded Search Sale 50% 50% Catalog Branded Search Sale 100% 0% Catalog Branded Search Sale 0% 100% Catalog Branded Search Sale X% Y%

Results from AMF 2.0: Should catalog/direct mail get credit when used with search? Sorted by experience level A - 50%, 50%Â B - X%, Y% C - 100%, 0% D - 0%, 100% ClearSaleing Confidential

Results from AMF 2.0: Should catalog/direct mail get credit when used with search? Sorted by business type ClearSaleing Confidential

Search with SEO * Running Shoes Woman’s Nike Shox Finish Line Nike Shox Turbo VII $ ClearSaleing Confidential

Should SEO be credited when used with search? A B C ClearSaleing Confidential Search SEO Search SEO Sale 25% 25% 25% 25% Search SEO Search SEO Sale 50% 0% 50% 0% Search SEO Search SEO Sale 33.33% 33.33% 33.33% 0%

Results from AMF 2.0: Should SEO be credited when used with search? Sorted by business type ClearSaleing Confidential

Twitter and a Paid Search Woman’s Nike Shox Bought before midnight and saved 20% ClearSaleing Confidential Bought before midnight and saved 20%

9. Does Twitter deserve credit? B A C ClearSaleing Confidential Twitter Search Sale 100% 0% Twitter Search Sale 50% 50% Twitter Search Sale 0% 100%

Results from AMF 2.0: Twitter and Paid search, does Twitter deserve credit? Sorted by experience level A - 50%, 50%Â B - 100%, 0% C - 0%, 100% ClearSaleing Confidential

Poll 9 Results from AMF 2.0: Twitter and Paid search, does Twitter deserve credit? Sorted by business type ClearSaleing Confidential

Twitter and the address bar ClearSaleing Confidential

10. Does Twitter deserve credit? B A C ClearSaleing Confidential Twitter Address Bar Sale 50% 50% Twitter Address Bar Sale 100% 0% Twitter Address Bar Sale 0% 100%

Results from AMF 2.0: Twitter and Address bar, does Twitter deserve credit? Sorted by experience level A - 50%, 50%Â B - 100%, 0% C - 0%, 100% ClearSaleing Confidential

Results from AMF 2.0: Twitter and Address bar, does Twitter deserve credit? Sorted by business type ClearSaleing Confidential

www.attributionmanagement.com Become a fan : ClearSaleing Watch more videos : ClearSaleingInc Follow the tweets : ClearSaleing On-Demand version of the Attribution Management Forum 2.0 is available at www. Searchmarketingnow.com/on-demand.com ClearSaleing Confidential

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