Let's Hear It For The Brand: Attribution Management
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Let's Hear It For The Brand: Attribution Management

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  • Visual on channel reporting –silo, silo, silo
  • We want to know dollar for dollar what touched you, what didn’t & what the ultimate decision was; to purchase or not purchase
  • Need cleanerscreengrab
  • Display and the rigid rules you can set – this points to better understanding on the accuracy of the data. Cost per order is lower than any other channel trackedCS tracks all those impressions; if it get served. If you system only allows say 10 impressions then every other touchpoint gets crowded out.Don’t lose all the actual revenue. Case study two – assigning
  • Better media planning through ability o see where high value customers are coming through and better ability to plan based on certain networks not contributing in reality
  • Display and the rigid rules you can set – this points to better understanding on the accuracy of the data. Cost per order is lower than any other channel trackedCS tracks all those impressions; if it get served. If you system only allows say 10 impressions then every other touchpoint gets crowded out.Don’t lose all the actual revenue. Case study two – assigning

Let's Hear It For The Brand: Attribution Management Let's Hear It For The Brand: Attribution Management Presentation Transcript