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The Webinar will present some of the challenges online marketers face in accurately valuing the team of online and offline ads that lead to a purchase. In order to realize the true promise of attribution management, you need to:
* Implement a technology that will allow you to properly capture, assemble and sequence the team of ads that lead to a conversion, and
* Be able to develop appropriate attribution methods to accurately allocate credit to the participating ads and sources.
Learn from ex-Google insider and co-founder of one of the leading advertising analytics companies, Adam Goldberg, along with leading quantitative marketing expert, Dr. Purush Papatla, about how to track, assemble, sequence, and allocate conversion credit across your online marketing mix.
The webinar will examine several online marketing best practices and common online buying patterns as revealed through ClearSaleing’s advertising analytics technology, including:
» Frequent Purchase Path Scenarios
» Attributing Profit to Each Participating Ad
» Why the “Last Click” Method Leads to Wrong Decisions
» Why Branded Terms Are Not as Valuable as Once Thought
» How to Go Beyond PPC and Evaluate Offline Marketing Efforts
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