Attribution Management Forum 2.0 Adam Goldberg, ClearSaleing Thursday, January 29, 2009 1 PM EST ClearSaleing Confidential

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Mechanics of the survey Present a Purchase Pathâ„¢ Example: Search -> Search -> Search = Sale Example: Banner Impression -> Search =Sale Present 2-4 Attribution Rules Based on the Purchase Pathâ„¢ Audience Votes on the Best Rule Results Shared Repeat ClearSaleing Confidential

Present a Purchase Pathâ„¢

Example: Search -> Search -> Search = Sale

Example: Banner Impression -> Search =Sale

Present 2-4 Attribution Rules Based on the Purchase Pathâ„¢

Audience Votes on the Best Rule

Results Shared

Repeat

Attribution Management Forum 2.0 Results Key PP: Purchase Path AM: Attribution Management Titles with (*) are audience suggested Purchase Path’s that were submitted after the first Forum The results based on experience depended on the poll pre-screening questions and whether or not the audience member is currently performing Attribution Management or tracking Purchase Path’s ClearSaleing Confidential

PP: Purchase Path

AM: Attribution Management

Titles with (*) are audience suggested Purchase Path’s that were submitted after the first Forum

The results based on experience depended on the poll pre-screening questions and whether or not the audience member is currently performing Attribution Management or tracking Purchase Path’s

Search followed by Banner Impressions (not clicks)* Flowers $ ClearSaleing Confidential

Are banner impressions equal to ad clicks? A B C ClearSaleing Confidential Search Banner Impression Banner Impression Sale 33.33% 33.33% 33.33% Search Banner Impression Banner Impression Sale 100% 0% 0% Search Banner Impression Banner Impression Sale 50% 25% 25%

Results from AMF 2.0: Search followed by Banner Impressions Sorted by experience level A - 33%, 33%, 33% B - 100%, 0%, 0% C - 50%, 25%, 25% ClearSaleing Confidential

Results from AMF 2.0: Search followed by Banner Impressions Sorted by business type ClearSaleing Confidential

Search followed by Banner Clicks* Flowers $ ClearSaleing Confidential

Are banner clicks equal to search clicks? A B C ClearSaleing Confidential Search Banner Click Banner Click Sale 33.33% 33.33% 33.33% Search Banner Click Banner Click Sale 50% 25% 25% Search Banner Click Banner Click Sale 100% 0% 0%

Results from AMF 2.0: Are banner clicks equal to search clicks? Sorted by experience level A - 33%, 33%, 33% B - 50%, 25%, 25% C - 100%, 0%, 0%Â ClearSaleing Confidential

Results from AMF 2.0: Are banner clicks equal to search clicks? Sorted by business type ClearSaleing Confidential

www.attributionmanagement.com Become a fan : ClearSaleing Watch more videos : ClearSaleingInc Follow the tweets : ClearSaleing On-Demand version of the Attribution Management Forum 2.0 is available at www. Searchmarketingnow.com/on-demand.com ClearSaleing Confidential

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