Attribution Management Forum 2.0 Adam Goldberg, ClearSaleing Thursday, January 29, 2009 1 PM EST ClearSaleing Confidential
www. clear sale ing .com ClearSaleing Confidential
Mechanics of the survey <ul><li>Present a Purchase Path™ </li></ul><ul><ul><li>Example:  Search -> Search -> Search = Sale...
Attribution Management Forum 2.0 Results Key <ul><li>PP: Purchase Path </li></ul><ul><li>AM: Attribution Management </li><...
Search followed by Banner Impressions (not clicks)* Flowers $ ClearSaleing Confidential
Are banner impressions equal to ad clicks? A B C ClearSaleing Confidential  Search Banner Impression Banner  Impression Sa...
Results from AMF 2.0: Search followed by Banner Impressions Sorted by experience level A - 33%, 33%, 33% B - 100%, 0%, 0% ...
Results from AMF 2.0: Search followed by Banner Impressions Sorted by business type ClearSaleing Confidential
Search followed by Banner Clicks* Flowers $ ClearSaleing Confidential
Are banner clicks equal to search clicks? A B C ClearSaleing Confidential  Search Banner Click Banner Click Sale 33.33% 33...
Results from AMF 2.0: Are banner clicks equal to search clicks? Sorted by experience level A - 33%, 33%, 33% B - 50%, 25%,...
Results from AMF 2.0: Are banner clicks equal to search clicks? Sorted by business type ClearSaleing Confidential
www.attributionmanagement.com Become a fan :  ClearSaleing Watch more videos :  ClearSaleingInc Follow the tweets :  Clear...
www. clear sale ing .com ClearSaleing Confidential
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Banner Impressions and Clicks: The Attribution Management Forum 2.0

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The Attribution Management Forum 2.0, which took place on January 29, 2009, was the second installment in the Forum series. As in the first Forum, audience members were presented with Purchase Paths and then given the opportunity to interactively vote on what they believed to be the best attribution rule.
Topics in the second Forum were based on user generated content and feedback from the first Forum. Some of the discussions included: time sensitive attribution, product sensitive attribution, and search/display interaction.
This is the second video/presentation in the 2.0 series and covers Banners Impressions and Clicks. For more information, please visit http://www.AttributionManagement.com and check the site for in-depth analysis of the results and registration for the Attribution Management Forum 3.0, which will take place in Spring 2009

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  • Banner Impressions and Clicks: The Attribution Management Forum 2.0

    1. 1. Attribution Management Forum 2.0 Adam Goldberg, ClearSaleing Thursday, January 29, 2009 1 PM EST ClearSaleing Confidential
    2. 2. www. clear sale ing .com ClearSaleing Confidential
    3. 3. Mechanics of the survey <ul><li>Present a Purchase Path™ </li></ul><ul><ul><li>Example: Search -> Search -> Search = Sale </li></ul></ul><ul><ul><li>Example: Banner Impression -> Search =Sale </li></ul></ul><ul><li>Present 2-4 Attribution Rules Based on the Purchase Path™ </li></ul><ul><li>Audience Votes on the Best Rule </li></ul><ul><li>Results Shared </li></ul><ul><li>Repeat </li></ul>ClearSaleing Confidential
    4. 4. Attribution Management Forum 2.0 Results Key <ul><li>PP: Purchase Path </li></ul><ul><li>AM: Attribution Management </li></ul><ul><li>Titles with (*) are audience suggested Purchase Path’s that were submitted after the first Forum </li></ul><ul><li>The results based on experience depended on the poll pre-screening questions and whether or not the audience member is currently performing Attribution Management or tracking Purchase Path’s </li></ul>ClearSaleing Confidential
    5. 5. Search followed by Banner Impressions (not clicks)* Flowers $ ClearSaleing Confidential
    6. 6. Are banner impressions equal to ad clicks? A B C ClearSaleing Confidential Search Banner Impression Banner Impression Sale 33.33% 33.33% 33.33% Search Banner Impression Banner Impression Sale 100% 0% 0% Search Banner Impression Banner Impression Sale 50% 25% 25%
    7. 7. Results from AMF 2.0: Search followed by Banner Impressions Sorted by experience level A - 33%, 33%, 33% B - 100%, 0%, 0% C - 50%, 25%, 25% ClearSaleing Confidential
    8. 8. Results from AMF 2.0: Search followed by Banner Impressions Sorted by business type ClearSaleing Confidential
    9. 9. Search followed by Banner Clicks* Flowers $ ClearSaleing Confidential
    10. 10. Are banner clicks equal to search clicks? A B C ClearSaleing Confidential Search Banner Click Banner Click Sale 33.33% 33.33% 33.33% Search Banner Click Banner Click Sale 50% 25% 25% Search Banner Click Banner Click Sale 100% 0% 0%
    11. 11. Results from AMF 2.0: Are banner clicks equal to search clicks? Sorted by experience level A - 33%, 33%, 33% B - 50%, 25%, 25% C - 100%, 0%, 0%  ClearSaleing Confidential
    12. 12. Results from AMF 2.0: Are banner clicks equal to search clicks? Sorted by business type ClearSaleing Confidential
    13. 13. www.attributionmanagement.com Become a fan : ClearSaleing Watch more videos : ClearSaleingInc Follow the tweets : ClearSaleing On-Demand version of the Attribution Management Forum 2.0 is available at www. Searchmarketingnow.com/on-demand.com ClearSaleing Confidential
    14. 14. www. clear sale ing .com ClearSaleing Confidential
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