The latest webinar in the Attribution Management Forum series is now available. Attribution Management: Common Myths & Misconceptions provides an overview of the 12 most commonly held beliefs about the concept of attribution management. Other topics discussed in the webinar include:
* How to analyze your current attribution management status (or lack of it);
* Are there any good tools available?
* Which ads and sources should get credit?
* Is path analysis a waste of time?
* Will attribution pull dollars away from search?
* And much more