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Which Attribution Solution Is The Right Fit For You?
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Which Attribution Solution Is The Right Fit For You?

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As the need for implementing an Attribution Management solution has continued to increase, it is important to understand the various offerings available to decide which solution is the best for you. …

As the need for implementing an Attribution Management solution has continued to increase, it is important to understand the various offerings available to decide which solution is the best for you. Join us for this free webcast to learn:

* The various approaches to attribution, with pros and cons for each offering:

* Ad Servers
* Web Analytics
* Consulting Groups
* Technologies

* The difference between Operational (day to day) vs. Project-based (strategic, high-level) attribution
* On the back end, what do you do with the data?
* Which solution would be best for you given your current environment need

Published in Business , Technology
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  • Have a slide that follows that shows the granularity of the data, purchase paths, etc

Transcript

  • 1. Advanced Advertising Analytics
  • 2. 2
    Clear’-Sale’ing (klirsāling)
    n. 1. an advertising analytics technology company built on attribution management
    2.the process of ensuring financial accountability through attribution management
    v. 1. continually improving the profitability of online advertising campaigns
  • 3. ADVERTISERS ON THE PLATFORM
    3
  • 4. AGENDA
    4
    Definition
    Two Types of Attribution
    Operational Attribution Methods
    Project-Based Attribution Methods
    Operational vs. Project-Based
    The Vendors
    Questions
  • 5. WHAT IS ATTRIBUTION MANAGEMENT?
    5
  • 6. DEFINITION
    At’tri’bu’tion–Man’age’ment (a-truh-byoo-shun) (man-ij-ment)
    n. 1.In the world of online marketing, it is the process of properly identifying and valuing the chain of marketing initiatives and advertisements that lead to a sale or conversion
    6
  • 7. ATTRIBUTION MANAGEMENT LANDSCAPE
    7
  • 8. OPERATIONAL AND PROJECT- BASED ATTRIBUTION MANAGEMENT
    8
  • 9. OPERATIONAL ATTRIBUTION
    9
  • 10. ADVERTISING WITH A PURPOSE
    10
    Introduce
    Influence
    Close
    Incremental Reach
    Differentiate
    Convert
    Reduce Price Sensitivity
    Lifestyle Positioning
    Upsell
    LTV Optimization
    Personalize
    Brand Attachment
  • 11. THE PERCEIVED CUSTOMER CONVERSATION
    11
    Portal
    Display
    Category
    Search
    Social
    Media
    Branded
    Search
    Organic
    Email
    Affiliates
    Closer
    Closer
    Closer
    Closer
  • 12. THE TRUE CUSTOMER CONVERSATION
    12
    Portal
    Display
    Category
    Search
    Social
    Media
    Branded
    Search
    Organic
    Email
    Affiliates
    Introducer
    Influencer
    Influencer
    Influencer
    Closer
    Introducer
    Influencer
    Closer
    Introducer
    Influencer
    Closer
    Introducer
    Influencer
    Closer
  • 13. PROJECT-BASED ATTRIBUTION
    13
  • 14. OPERATIONAL ATTRIBUTION METHODS
    14
  • 15. DISPLAY AD SERVERS
    15
  • 16. SITE ANALYTICS
    16
  • 17. ADVERTISING ANALYTICS
    17
  • 18. PROJECT-BASED ATTRIBUTION METHODS
    18
  • 19. BUSINESS INTELLIGENCE
    19
  • 20. ADVERTISING ANALYTICS
    20
  • 21. OPERATIONAL VS. PROJECT BASED?
    21
    AND
    not
    EITHER/OR
  • 22. 22
    WHO ARE THE VENDORS?
    www.clearsaleing.com
    2009 FORRESTER WAVE
  • 23. MORE INFORMATION
    WWW.ATTRIBUTIONMANAGEMENT.COM
    ATTRIBUTION MANAGEMENT BUYERS GUIDE
    23
  • 24. QUESTIONS
    24