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Advanced Advertising Analytics<br />
2<br />Clear’-Sale’ing (klirsāling)<br />n. 	1. an advertising analytics technology company built on attribution managemen...
ADVERTISERS ON THE PLATFORM<br />3<br />
AGENDA<br />4<br />Definition<br />Two Types of Attribution<br />Operational Attribution Methods<br />Project-Based Attrib...
WHAT IS ATTRIBUTION MANAGEMENT?<br />5<br />
DEFINITION<br />At’tri’bu’tion–Man’age’ment (a-truh-byoo-shun) (man-ij-ment)<br />n.       1.In the world of online market...
ATTRIBUTION MANAGEMENT LANDSCAPE<br />7<br />
OPERATIONAL AND PROJECT- BASED ATTRIBUTION MANAGEMENT<br />8<br />
OPERATIONAL ATTRIBUTION<br />9<br />
ADVERTISING WITH A PURPOSE<br />10<br />Introduce<br />Influence<br />Close<br />Incremental Reach<br />Differentiate<br /...
THE PERCEIVED CUSTOMER CONVERSATION<br />11<br />Portal <br />Display<br />Category<br />Search<br />Social<br />Media<br ...
THE TRUE CUSTOMER CONVERSATION<br />12<br />Portal <br />Display<br />Category<br />Search<br />Social<br />Media<br />Bra...
PROJECT-BASED ATTRIBUTION<br />13<br />
OPERATIONAL ATTRIBUTION METHODS<br />14<br />
DISPLAY AD SERVERS<br />15<br />
SITE ANALYTICS<br />16<br />
ADVERTISING ANALYTICS<br />17<br />
PROJECT-BASED ATTRIBUTION METHODS<br />18<br />
BUSINESS INTELLIGENCE<br />19<br />
ADVERTISING ANALYTICS<br />20<br />
OPERATIONAL VS. PROJECT BASED?<br />21<br />AND<br />not<br />EITHER/OR<br />
22<br />WHO ARE THE VENDORS?<br />www.clearsaleing.com<br />2009 FORRESTER WAVE<br />
MORE INFORMATION<br />WWW.ATTRIBUTIONMANAGEMENT.COM<br />ATTRIBUTION MANAGEMENT BUYERS GUIDE<br />23<br />
QUESTIONS<br />24<br />
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Which Attribution Solution Is The Right Fit For You?

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As the need for implementing an Attribution Management solution has continued to increase, it is important to understand the various offerings available to decide which solution is the best for you. Join us for this free webcast to learn:

* The various approaches to attribution, with pros and cons for each offering:

* Ad Servers
* Web Analytics
* Consulting Groups
* Technologies

* The difference between Operational (day to day) vs. Project-based (strategic, high-level) attribution
* On the back end, what do you do with the data?
* Which solution would be best for you given your current environment need

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  • Have a slide that follows that shows the granularity of the data, purchase paths, etc
  • Transcript of "Which Attribution Solution Is The Right Fit For You? "

    1. 1. Advanced Advertising Analytics<br />
    2. 2. 2<br />Clear’-Sale’ing (klirsāling)<br />n. 1. an advertising analytics technology company built on attribution management <br /> 2.the process of ensuring financial accountability through attribution management<br />v. 1. continually improving the profitability of online advertising campaigns<br />
    3. 3. ADVERTISERS ON THE PLATFORM<br />3<br />
    4. 4. AGENDA<br />4<br />Definition<br />Two Types of Attribution<br />Operational Attribution Methods<br />Project-Based Attribution Methods<br />Operational vs. Project-Based<br />The Vendors<br />Questions<br />
    5. 5. WHAT IS ATTRIBUTION MANAGEMENT?<br />5<br />
    6. 6. DEFINITION<br />At’tri’bu’tion–Man’age’ment (a-truh-byoo-shun) (man-ij-ment)<br />n. 1.In the world of online marketing, it is the process of properly identifying and valuing the chain of marketing initiatives and advertisements that lead to a sale or conversion<br />6<br />
    7. 7. ATTRIBUTION MANAGEMENT LANDSCAPE<br />7<br />
    8. 8. OPERATIONAL AND PROJECT- BASED ATTRIBUTION MANAGEMENT<br />8<br />
    9. 9. OPERATIONAL ATTRIBUTION<br />9<br />
    10. 10. ADVERTISING WITH A PURPOSE<br />10<br />Introduce<br />Influence<br />Close<br />Incremental Reach<br />Differentiate<br />Convert<br />Reduce Price Sensitivity<br />Lifestyle Positioning<br />Upsell<br />LTV Optimization<br />Personalize<br />Brand Attachment<br />
    11. 11. THE PERCEIVED CUSTOMER CONVERSATION<br />11<br />Portal <br />Display<br />Category<br />Search<br />Social<br />Media<br />Branded <br />Search<br />Organic<br />Email<br />Affiliates<br />Closer<br />Closer<br />Closer<br />Closer<br />
    12. 12. THE TRUE CUSTOMER CONVERSATION<br />12<br />Portal <br />Display<br />Category<br />Search<br />Social<br />Media<br />Branded <br />Search<br />Organic<br />Email<br />Affiliates<br />Introducer<br />Influencer<br />Influencer<br />Influencer<br />Closer<br />Introducer<br />Influencer<br />Closer<br />Introducer<br />Influencer<br />Closer<br />Introducer<br />Influencer<br />Closer<br />
    13. 13. PROJECT-BASED ATTRIBUTION<br />13<br />
    14. 14. OPERATIONAL ATTRIBUTION METHODS<br />14<br />
    15. 15. DISPLAY AD SERVERS<br />15<br />
    16. 16. SITE ANALYTICS<br />16<br />
    17. 17. ADVERTISING ANALYTICS<br />17<br />
    18. 18. PROJECT-BASED ATTRIBUTION METHODS<br />18<br />
    19. 19. BUSINESS INTELLIGENCE<br />19<br />
    20. 20. ADVERTISING ANALYTICS<br />20<br />
    21. 21. OPERATIONAL VS. PROJECT BASED?<br />21<br />AND<br />not<br />EITHER/OR<br />
    22. 22. 22<br />WHO ARE THE VENDORS?<br />www.clearsaleing.com<br />2009 FORRESTER WAVE<br />
    23. 23. MORE INFORMATION<br />WWW.ATTRIBUTIONMANAGEMENT.COM<br />ATTRIBUTION MANAGEMENT BUYERS GUIDE<br />23<br />
    24. 24. QUESTIONS<br />24<br />

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