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Which Attribution Solution Is The Right Fit For You?
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Which Attribution Solution Is The Right Fit For You?

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As the need for implementing an Attribution Management solution has continued to increase, it is important to understand the various offerings available to decide which solution is the best for you. …

As the need for implementing an Attribution Management solution has continued to increase, it is important to understand the various offerings available to decide which solution is the best for you. Join us for this free webcast to learn:

* The various approaches to attribution, with pros and cons for each offering:

* Ad Servers
* Web Analytics
* Consulting Groups
* Technologies

* The difference between Operational (day to day) vs. Project-based (strategic, high-level) attribution
* On the back end, what do you do with the data?
* Which solution would be best for you given your current environment need

Published in: Business, Technology

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  • Have a slide that follows that shows the granularity of the data, purchase paths, etc
  • Transcript

    • 1. Advanced Advertising Analytics
    • 2. 2
      Clear’-Sale’ing (klirsāling)
      n. 1. an advertising analytics technology company built on attribution management
      2.the process of ensuring financial accountability through attribution management
      v. 1. continually improving the profitability of online advertising campaigns
    • 3. ADVERTISERS ON THE PLATFORM
      3
    • 4. AGENDA
      4
      Definition
      Two Types of Attribution
      Operational Attribution Methods
      Project-Based Attribution Methods
      Operational vs. Project-Based
      The Vendors
      Questions
    • 5. WHAT IS ATTRIBUTION MANAGEMENT?
      5
    • 6. DEFINITION
      At’tri’bu’tion–Man’age’ment (a-truh-byoo-shun) (man-ij-ment)
      n. 1.In the world of online marketing, it is the process of properly identifying and valuing the chain of marketing initiatives and advertisements that lead to a sale or conversion
      6
    • 7. ATTRIBUTION MANAGEMENT LANDSCAPE
      7
    • 8. OPERATIONAL AND PROJECT- BASED ATTRIBUTION MANAGEMENT
      8
    • 9. OPERATIONAL ATTRIBUTION
      9
    • 10. ADVERTISING WITH A PURPOSE
      10
      Introduce
      Influence
      Close
      Incremental Reach
      Differentiate
      Convert
      Reduce Price Sensitivity
      Lifestyle Positioning
      Upsell
      LTV Optimization
      Personalize
      Brand Attachment
    • 11. THE PERCEIVED CUSTOMER CONVERSATION
      11
      Portal
      Display
      Category
      Search
      Social
      Media
      Branded
      Search
      Organic
      Email
      Affiliates
      Closer
      Closer
      Closer
      Closer
    • 12. THE TRUE CUSTOMER CONVERSATION
      12
      Portal
      Display
      Category
      Search
      Social
      Media
      Branded
      Search
      Organic
      Email
      Affiliates
      Introducer
      Influencer
      Influencer
      Influencer
      Closer
      Introducer
      Influencer
      Closer
      Introducer
      Influencer
      Closer
      Introducer
      Influencer
      Closer
    • 13. PROJECT-BASED ATTRIBUTION
      13
    • 14. OPERATIONAL ATTRIBUTION METHODS
      14
    • 15. DISPLAY AD SERVERS
      15
    • 16. SITE ANALYTICS
      16
    • 17. ADVERTISING ANALYTICS
      17
    • 18. PROJECT-BASED ATTRIBUTION METHODS
      18
    • 19. BUSINESS INTELLIGENCE
      19
    • 20. ADVERTISING ANALYTICS
      20
    • 21. OPERATIONAL VS. PROJECT BASED?
      21
      AND
      not
      EITHER/OR
    • 22. 22
      WHO ARE THE VENDORS?
      www.clearsaleing.com
      2009 FORRESTER WAVE
    • 23. MORE INFORMATION
      WWW.ATTRIBUTIONMANAGEMENT.COM
      ATTRIBUTION MANAGEMENT BUYERS GUIDE
      23
    • 24. QUESTIONS
      24

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