EO Toronto: Social media - fad or fantastic Is it a time waster? Where do I start? Can it help me sell more or save me money? Join us for a series of engaging stories and informative techniques to help you navigate the world of social media.

1. Social Media:
Fad or Fantastic?
Is it a time waster? Where do I start? Can it help me sell
more or save me money? Join us for a series of
engaging stories and informative techniques
to help you navigate the world of social media.

2. Contents
1. Social Media: The Do’s and Don’ts,
by Mark Evans
2. 9 No Nonsense ways social media
can be applied to your business,
by mark Graham
3. How To Find Out (Almost) Anything
About Anyone,
by Tyler Gompf
4. Wicked Success Stories,
by Jay Goldman

3. Social Media
The Do’s and Don’ts

4. Kool‐Aid, Anyone?

6. Social Media Pragmatist

7. The Don'ts

8. See Social Media as a Silver
Bullet or Magical Elixir

9. See Social Media as a
Standalone Activity

10. Don’t Use a Shot-Gun Approach

11. Make It a “Me, Me, Me” Activity

12. Don’t be Afraid of Criticism

13. Think Short Term

14. Get Obsessed with ROI

15. The Do’s

16. Have a Strategic Plan

17. Define Success Before You Start

18. Know Who You Are and Why it
Matters

19. Be Authentic and Transparent

20. Be Consistent

21. Walk Before You Run

22. Hire the Right Person

23. Make Social Media Part of Your
Corporate DNA

24. Create a Corporate Social Media
Policy

25. Listen as Much as You Talk

26. Measure

27. Experiment

28. 9 No Nonsense ways
social media can be
applied to your
business

29. Who has time for @#*%* social media?!

30. Does your industry feel like this?

31. #1 Damage Control

33. #2 Lead Generation/Recommendations

34. #3 Creating an emotional bond

36. #4 Getting your way
(leveraging your social capital)

37. #5 Real Time Feedback

39. #6 Contests

41. #7 Media Opportunities

42. #8 Recruiting Tool

43. #9 Market Positioning

44. That’s a wrap …
1. Crisis Management
2. Lead generation
3. Turning Customers into Fans
4. How to get your way
5. Real time feedback
6. Collaboration inside the office
7. Contests
8. Media opportunities
9. Recruiting
10. Market positioning

45. How To Find Out
(Almost) Anything
About Anyone

46. How To Find Out (Almost) Anything About
Anyone
Basic Search - Personal
- Xobni – (Facebook, LinkedIn, twitter).
Advanced Search - Professional, Competitive,
Financial
- Hillsearch
- Fintel
- Dun and Bradstreet
- The Wayback Machine
- Proquest
- Google Advanced

47. Xobni.com
- Plug-in for Outlook
that pulls together
Profile information
from popular social
media sites for
anyone that sends
you an email.
- LinkedIn, Twitter,
Facebook etc.
- Great starting point
to gleam
information.

48. Hillsearch.org
- Business Library
dedicated to
the pursuit of
Small
Business
Kicking The
Ass of Big
Business.
- Founded by
Guelph Ont, Native
James J Hill in
1913.
- Its simply amazing.

49. Fintel.us
- Industry
Models
- Excellent
source of
benchmark and
comparative
data for any
industry.
- Can begin to
build a model of
someone's
financial
structure.

50. Proquest.com
ProQuest offers
billions of pages of
global content that
includes historical
newspapers,
dissertations, and
uniquely relevant
resources for
researchers.
MANDATE: to
including content not
likely to be digitized
by others.

51. Wayback Machine
- Complete Digital
archive of the internet
from 1996 to present.
- It catalogs every
change that has
happened online.
- In the Film industry
early movies were
recycled to recover
the silver in the film.
Cultural treasures
were lost.
- Internet Archive will
not allow this to
happen to the
internet.

52. Dun and Bradstreet
- Dun and Brad’s
Million Dollar Database
provides complete
records of all
companies.
Access to Private
company info:
- Credit ratings
- Board of Directors
- Shareholder Listings
- Revenue numbers
- Corporate Structures

53. Google.com
- Advanced
Search Term
Enter the name
of the company
or the person you
are searching
and add in word
document, excel
file or power point
search
- *.doc
- *.xls
- *.ppt

54. Summary
www.Dandb.ca www.google.com
www.fintel.us www.proquest.com
www.archive.org www.hillsearch.org

55. Wicked Success Stories

56. Obama Campaign
8m Facebook Fans
5.4m clicked “I voted for Obama” Facebook button
Facebook/CNN had 600k+ status updates @ 4k /
min
8500 updates during first minute of Obama’s
speech
3m online donors contributing $500m
+

57. Dell
1.5m followers on @DellOutlet
3m connections across social sites
$6.5m revenue through these channels
+

58. Starbucks
My Starbucks
Uses Salesforce’s Idea Community (Dell
IdeaStorm)
More than 70k ideas submitted
Top idea received 100k votes
6.4m Facebook fans
Cost cutting + Facebook + loyalty emails = 33%
earnings increase ($0.16 to $0.24)
+ alesforce +

59. Blendtec
Extremely cheap startup cost ($1000-2500)
Very low per episode cost (~$500)
83m views
Average 970k views per video
700% increase in sales
+

60. Wine Library
Started Wine Library TV for $300 (camcorder)
90k viewers
$15k direct mail = 200 new customers; $7.5k
billboard = 300 new customers; $0 Twitter = 1.8k
new customers
Featured in WSJ, GQ, Time, Conan, Ellen
Grew Wine Library from $4m to $60m
$1m 10 book deal with HarperStudio
+

61. Thank you!

62. For more information …
Ben Baldwin, EO Event Chair and
Toronto Membership Chair
ben@clearfit.com
Mark Evans, Presentation 1
mark@markevans.ca
Mark Graham, Presentation 2
mg@rightsleeve.com
Tyler Gompf, Presentation 3
tgompf@tellusaboutus.com
Jay Goldman, Presentation 4
jgoldman@rypple.com