EO Toronto: Social media - fad or fantastic
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EO Toronto: Social media - fad or fantastic

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EO Toronto: Social media - fad or fantastic

Is it a time waster? Where do I start? Can it help me sell more or save me money? Join us for a series of engaging stories and informative techniques to help you navigate the world of social media.

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    EO Toronto: Social media - fad or fantastic EO Toronto: Social media - fad or fantastic Presentation Transcript

    • Social Media: Fad or Fantastic? Is it a time waster? Where do I start? Can it help me sell more or save me money? Join us for a series of engaging stories and informative techniques to help you navigate the world of social media.
    • Contents 1.  Social Media: The Do’s and Don’ts, by Mark Evans 2.  9 No Nonsense ways social media can be applied to your business, by mark Graham 3.  How To Find Out (Almost) Anything About Anyone, by Tyler Gompf 4.  Wicked Success Stories, by Jay Goldman
    • Social Media The Do’s and Don’ts
    • Kool‐Aid,
Anyone?

    • Social Media Pragmatist
    • The Don'ts
    • See Social Media as a Silver Bullet or Magical Elixir
    • See Social Media as a Standalone Activity
    • Don’t Use a Shot-Gun Approach
    • Make It a “Me, Me, Me” Activity
    • Don’t be Afraid of Criticism
    • Think Short Term
    • Get Obsessed with ROI
    • The Do’s
    • Have a Strategic Plan
    • Define Success Before You Start
    • Know Who You Are and Why it Matters
    • Be Authentic and Transparent
    • Be Consistent
    • Walk Before You Run
    • Hire the Right Person
    • Make Social Media Part of Your Corporate DNA
    • Create a Corporate Social Media Policy
    • Listen as Much as You Talk
    • Measure
    • Experiment
    • 9 No Nonsense ways social media can be applied to your business
    • Who has time for @#*%* social media?!
    • Does your industry feel like this?
    • #1 Damage Control
    • #2 Lead Generation/Recommendations
    • #3 Creating an emotional bond
    • #4 Getting your way (leveraging your social capital)
    • #5 Real Time Feedback
    • #6 Contests
    • #7 Media Opportunities
    • #8 Recruiting Tool
    • #9 Market Positioning
    • That’s a wrap … 1.  Crisis Management 2.  Lead generation 3.  Turning Customers into Fans 4.  How to get your way 5.  Real time feedback 6.  Collaboration inside the office 7.  Contests 8.  Media opportunities 9.  Recruiting 10.  Market positioning
    • How To Find Out (Almost) Anything About Anyone
    • How To Find Out (Almost) Anything About Anyone Basic Search - Personal - Xobni – (Facebook, LinkedIn, twitter). Advanced Search - Professional, Competitive, Financial - Hillsearch -  Fintel -  Dun and Bradstreet - The Wayback Machine -  Proquest -  Google Advanced
    • Xobni.com -  Plug-in for Outlook that pulls together Profile information from popular social media sites for anyone that sends you an email. -  LinkedIn, Twitter, Facebook etc. - Great starting point to gleam information.
    • Hillsearch.org - Business Library dedicated to the pursuit of Small Business Kicking The Ass of Big Business. -  Founded by Guelph Ont, Native James J Hill in 1913. - Its simply amazing.
    • Fintel.us - Industry Models - Excellent source of benchmark and comparative data for any industry. - Can begin to build a model of someone's financial structure.
    • Proquest.com ProQuest offers billions of pages of global content that includes historical newspapers, dissertations, and uniquely relevant resources for researchers. MANDATE: to including content not likely to be digitized by others.
    • Wayback Machine - Complete Digital archive of the internet from 1996 to present. - It catalogs every change that has happened online. - In the Film industry early movies were recycled to recover the silver in the film. Cultural treasures were lost. -  Internet Archive will not allow this to happen to the internet.
    • Dun and Bradstreet -  Dun and Brad’s Million Dollar Database provides complete records of all companies. Access to Private company info: -  Credit ratings -  Board of Directors -  Shareholder Listings -  Revenue numbers -  Corporate Structures
    • Google.com - Advanced Search Term Enter the name of the company or the person you are searching and add in word document, excel file or power point search - *.doc -  *.xls -  *.ppt
    • Summary www.Dandb.ca www.google.com www.fintel.us www.proquest.com www.archive.org www.hillsearch.org
    • Wicked Success Stories
    • Obama Campaign  8m Facebook Fans  5.4m clicked “I voted for Obama” Facebook button  Facebook/CNN had 600k+ status updates @ 4k / min  8500 updates during first minute of Obama’s speech  3m online donors contributing $500m +
    • Dell  1.5m followers on @DellOutlet  3m connections across social sites  $6.5m revenue through these channels +
    • Starbucks  My Starbucks  Uses Salesforce’s Idea Community (Dell IdeaStorm)  More than 70k ideas submitted  Top idea received 100k votes  6.4m Facebook fans  Cost cutting + Facebook + loyalty emails = 33% earnings increase ($0.16 to $0.24) + alesforce +
    • Blendtec  Extremely cheap startup cost ($1000-2500)  Very low per episode cost (~$500)  83m views  Average 970k views per video  700% increase in sales +
    • Wine Library  Started Wine Library TV for $300 (camcorder)  90k viewers  $15k direct mail = 200 new customers; $7.5k billboard = 300 new customers; $0 Twitter = 1.8k new customers  Featured in WSJ, GQ, Time, Conan, Ellen  Grew Wine Library from $4m to $60m  $1m 10 book deal with HarperStudio +
    • Thank you!
    • For more information …   Ben Baldwin, EO Event Chair and Toronto Membership Chair ben@clearfit.com   Mark Evans, Presentation 1 mark@markevans.ca   Mark Graham, Presentation 2 mg@rightsleeve.com   Tyler Gompf, Presentation 3 tgompf@tellusaboutus.com   Jay Goldman, Presentation 4 jgoldman@rypple.com