Social Media:
          Fad or Fantastic?




Is it a time waster? Where do I start? Can it help me sell
      more or sav...
Contents
1.  Social Media: The Do’s and Don’ts,
      by Mark Evans
2.  9 No Nonsense ways social media
   can be applied ...
Social Media
The Do’s and Don’ts
Kool‐Aid,
Anyone?

Social Media Pragmatist
The Don'ts
See Social Media as a Silver
  Bullet or Magical Elixir
See Social Media as a
 Standalone Activity
Don’t Use a Shot-Gun Approach
Make It a “Me, Me, Me” Activity
Don’t be Afraid of Criticism
Think Short Term
Get Obsessed with ROI
The Do’s
Have a Strategic Plan
Define Success Before You Start
Know Who You Are and Why it
         Matters
Be Authentic and Transparent
Be Consistent
Walk Before You Run
Hire the Right Person
Make Social Media Part of Your
      Corporate DNA
Create a Corporate Social Media
             Policy
Listen as Much as You Talk
Measure
Experiment
9 No Nonsense ways
social media can be
   applied to your
      business
Who has time for @#*%* social media?!
Does your industry feel like this?
#1 Damage Control
#2 Lead Generation/Recommendations
#3 Creating an emotional bond
#4 Getting your way
(leveraging your social capital)
#5 Real Time Feedback
#6 Contests
#7 Media Opportunities
#8 Recruiting Tool
#9 Market Positioning
That’s a wrap …
1.  Crisis Management
2.  Lead generation
3.  Turning Customers into Fans
4.  How to get your way
5.  Real...
How To Find Out
(Almost) Anything
  About Anyone
How To Find Out (Almost) Anything About
                   Anyone
Basic Search - Personal
  - Xobni – (Facebook, LinkedIn,...
Xobni.com
-  Plug-in for Outlook
that pulls together
Profile information
from popular social
media sites for
anyone that s...
Hillsearch.org
- Business Library
dedicated to
the pursuit of
Small
Business
Kicking The
Ass of Big
Business.
-  Founded b...
Fintel.us
- Industry
Models

- Excellent
source of
benchmark and
comparative
data for any
industry.

- Can begin to
build ...
Proquest.com
ProQuest offers
billions of pages of
global content that
includes historical
newspapers,
dissertations, and
u...
Wayback Machine
- Complete Digital
archive of the internet
from 1996 to present.

- It catalogs every
change that has
happ...
Dun and Bradstreet
-  Dun and Brad’s
Million Dollar Database
provides complete
records of all
companies.


Access to Priva...
Google.com
- Advanced
Search Term

Enter the name
of the company
or the person you
are searching
and add in word
document,...
Summary


www.Dandb.ca      www.google.com




www.fintel.us     www.proquest.com




www.archive.org   www.hillsearch.org
Wicked Success Stories
Obama Campaign

  8m Facebook Fans

  5.4m clicked “I voted for Obama” Facebook button

  Facebook/CNN had 600k+ status up...
Dell

  1.5m followers on @DellOutlet

  3m connections across social sites


  $6.5m revenue through these channels




 ...
Starbucks

  My Starbucks

  Uses Salesforce’s Idea Community (Dell
IdeaStorm)

  More than 70k ideas submitted

  Top ide...
Blendtec

    Extremely cheap startup cost ($1000-2500)

     Very low per episode cost (~$500)

      83m views

       A...
Wine Library

  Started Wine Library TV for $300 (camcorder)

  90k viewers

  $15k direct mail = 200 new customers; $7.5k...
Thank you!
For more information …
 
   Ben Baldwin, EO Event Chair and
    Toronto Membership Chair
    ben@clearfit.com

 
   Mark Ev...
EO Toronto: Social media - fad or fantastic
EO Toronto: Social media - fad or fantastic
EO Toronto: Social media - fad or fantastic
EO Toronto: Social media - fad or fantastic
EO Toronto: Social media - fad or fantastic
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EO Toronto: Social media - fad or fantastic

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EO Toronto: Social media - fad or fantastic

Is it a time waster? Where do I start? Can it help me sell more or save me money? Join us for a series of engaging stories and informative techniques to help you navigate the world of social media.

Published in: Self Improvement
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EO Toronto: Social media - fad or fantastic

  1. 1. Social Media: Fad or Fantastic? Is it a time waster? Where do I start? Can it help me sell more or save me money? Join us for a series of engaging stories and informative techniques to help you navigate the world of social media.
  2. 2. Contents 1.  Social Media: The Do’s and Don’ts, by Mark Evans 2.  9 No Nonsense ways social media can be applied to your business, by mark Graham 3.  How To Find Out (Almost) Anything About Anyone, by Tyler Gompf 4.  Wicked Success Stories, by Jay Goldman
  3. 3. Social Media The Do’s and Don’ts
  4. 4. Kool‐Aid,
Anyone?

  5. 5. Social Media Pragmatist
  6. 6. The Don'ts
  7. 7. See Social Media as a Silver Bullet or Magical Elixir
  8. 8. See Social Media as a Standalone Activity
  9. 9. Don’t Use a Shot-Gun Approach
  10. 10. Make It a “Me, Me, Me” Activity
  11. 11. Don’t be Afraid of Criticism
  12. 12. Think Short Term
  13. 13. Get Obsessed with ROI
  14. 14. The Do’s
  15. 15. Have a Strategic Plan
  16. 16. Define Success Before You Start
  17. 17. Know Who You Are and Why it Matters
  18. 18. Be Authentic and Transparent
  19. 19. Be Consistent
  20. 20. Walk Before You Run
  21. 21. Hire the Right Person
  22. 22. Make Social Media Part of Your Corporate DNA
  23. 23. Create a Corporate Social Media Policy
  24. 24. Listen as Much as You Talk
  25. 25. Measure
  26. 26. Experiment
  27. 27. 9 No Nonsense ways social media can be applied to your business
  28. 28. Who has time for @#*%* social media?!
  29. 29. Does your industry feel like this?
  30. 30. #1 Damage Control
  31. 31. #2 Lead Generation/Recommendations
  32. 32. #3 Creating an emotional bond
  33. 33. #4 Getting your way (leveraging your social capital)
  34. 34. #5 Real Time Feedback
  35. 35. #6 Contests
  36. 36. #7 Media Opportunities
  37. 37. #8 Recruiting Tool
  38. 38. #9 Market Positioning
  39. 39. That’s a wrap … 1.  Crisis Management 2.  Lead generation 3.  Turning Customers into Fans 4.  How to get your way 5.  Real time feedback 6.  Collaboration inside the office 7.  Contests 8.  Media opportunities 9.  Recruiting 10.  Market positioning
  40. 40. How To Find Out (Almost) Anything About Anyone
  41. 41. How To Find Out (Almost) Anything About Anyone Basic Search - Personal - Xobni – (Facebook, LinkedIn, twitter). Advanced Search - Professional, Competitive, Financial - Hillsearch -  Fintel -  Dun and Bradstreet - The Wayback Machine -  Proquest -  Google Advanced
  42. 42. Xobni.com -  Plug-in for Outlook that pulls together Profile information from popular social media sites for anyone that sends you an email. -  LinkedIn, Twitter, Facebook etc. - Great starting point to gleam information.
  43. 43. Hillsearch.org - Business Library dedicated to the pursuit of Small Business Kicking The Ass of Big Business. -  Founded by Guelph Ont, Native James J Hill in 1913. - Its simply amazing.
  44. 44. Fintel.us - Industry Models - Excellent source of benchmark and comparative data for any industry. - Can begin to build a model of someone's financial structure.
  45. 45. Proquest.com ProQuest offers billions of pages of global content that includes historical newspapers, dissertations, and uniquely relevant resources for researchers. MANDATE: to including content not likely to be digitized by others.
  46. 46. Wayback Machine - Complete Digital archive of the internet from 1996 to present. - It catalogs every change that has happened online. - In the Film industry early movies were recycled to recover the silver in the film. Cultural treasures were lost. -  Internet Archive will not allow this to happen to the internet.
  47. 47. Dun and Bradstreet -  Dun and Brad’s Million Dollar Database provides complete records of all companies. Access to Private company info: -  Credit ratings -  Board of Directors -  Shareholder Listings -  Revenue numbers -  Corporate Structures
  48. 48. Google.com - Advanced Search Term Enter the name of the company or the person you are searching and add in word document, excel file or power point search - *.doc -  *.xls -  *.ppt
  49. 49. Summary www.Dandb.ca www.google.com www.fintel.us www.proquest.com www.archive.org www.hillsearch.org
  50. 50. Wicked Success Stories
  51. 51. Obama Campaign  8m Facebook Fans  5.4m clicked “I voted for Obama” Facebook button  Facebook/CNN had 600k+ status updates @ 4k / min  8500 updates during first minute of Obama’s speech  3m online donors contributing $500m +
  52. 52. Dell  1.5m followers on @DellOutlet  3m connections across social sites  $6.5m revenue through these channels +
  53. 53. Starbucks  My Starbucks  Uses Salesforce’s Idea Community (Dell IdeaStorm)  More than 70k ideas submitted  Top idea received 100k votes  6.4m Facebook fans  Cost cutting + Facebook + loyalty emails = 33% earnings increase ($0.16 to $0.24) + alesforce +
  54. 54. Blendtec  Extremely cheap startup cost ($1000-2500)  Very low per episode cost (~$500)  83m views  Average 970k views per video  700% increase in sales +
  55. 55. Wine Library  Started Wine Library TV for $300 (camcorder)  90k viewers  $15k direct mail = 200 new customers; $7.5k billboard = 300 new customers; $0 Twitter = 1.8k new customers  Featured in WSJ, GQ, Time, Conan, Ellen  Grew Wine Library from $4m to $60m  $1m 10 book deal with HarperStudio +
  56. 56. Thank you!
  57. 57. For more information …   Ben Baldwin, EO Event Chair and Toronto Membership Chair ben@clearfit.com   Mark Evans, Presentation 1 mark@markevans.ca   Mark Graham, Presentation 2 mg@rightsleeve.com   Tyler Gompf, Presentation 3 tgompf@tellusaboutus.com   Jay Goldman, Presentation 4 jgoldman@rypple.com
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