Use this guide to develop the perfect skincare routine! Flawless and healthy skin in three easy steps!

1. Do you have a skincare
routine?

2. Importance of Skincare Routine
Developing a personal skincare routine is essential in
achieving healthy and beautiful skin. An effective Black
skincare routine does not have to be time consuming or
complex, but it should be consistent and tailored to your
personal skin type. While, no two people have identical
skin, there are a few necessary components that should be
implemented as a part of everyone's daily routine:
cleansing, treating, and moisturizing.

3. Cleansing
Take a few extra minutes in the morning and before bed to
focus on cleaning the skin. A good cleanse will get rid of any
toxins on the skin that accumulate from daily activities. Use
warm water and Clear Essence's Medicated Cleansing Bar
Extra Strength to remove bacteria and germs that cause
acne and blemishes. Be sure to give your face a few splashes
of cold water after washing to close up the pores

4. Treating
This step is often looked over when it comes to developing a
skincare routine. It is important to correct any areas of the
skin that may need treatment. For Black women's skincare
especially, our breakouts result in discoloration and hyperpigmentation. A product like Clear Essence's Advanced
Complex Fade Gel, will lighten any of those problem areas,
while protecting the skin from the harsh UVA and UVB
sun rays

5. Moisturizing
After cleansing and treating the skin, it's time to seal in the
moisture and add protection. A good moisturizer should
keep the skin smooth and supple, without creating large
product build-up. Clear Essence's Skin Beautifying Milk
with SPF15 is ideal, as it creates an even complexion while
keeping the skin hydrated.

6. Myths
Black skin doesn't need sun protection. This is false!
Although the melanin in our skin gives us added protection
from UV rays, SPF helps to protect the skin during the
lightening process and helps prevent skin cancer.
Only people with dry skin need to use a moisturizer. Also
false. Moisturizing is necessary for all skin types, just be
sure to use on that works with your skin and not against it.