14 0604 Welcome webinar
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  • The Cleantech Open Conference is a one-day event that launches the annual training and mentoring program each year. Held each June in the United States, the intake of new entrepreneurs is introduced to the Cleantech Open network and a one-day Conference on clean technology trends. This event is attended by up to 1,000 experts, enthusiasts and investors. <br /> <br /> The Cleantech Open Academy immediately follows the Conference. It is an intensive three-day entrepreneurship course for 300+ entrepreneurs plus international visitors and new competition hosts. Attendence in person is ideal, although live or recorded sessions may be made available via live video streaming or recordings via the Cleantech Open online platform.
  • Our definition – how CTO looks at it <br /> Optional slide
  • The Canvas consists of nine building blocks, which are described from Right to Left (Front Stage and Back Stage) and then at the bottom <br /> <br /> Front Stage……..On the Right are four building blocks that form what can be called a customer view. These blocks include Customer Segments (CS), Value Propositions (VP), Customer Relationships (CR), and Channels (CH). <br /> <br /> On the Left are three building blocks that form what can be called the operations view. These blocks are Key Activities (KA), Key Resources (KR), and Key Partnerships (KP). <br /> <br /> At the bottom of the Canvas are two blocks that make up the economics view: Cost Structure (C$) and Revenue Streams (R$). <br /> <br /> The Canvas should be seen as a visual representation of the flow from suppliers to customers supported by economic elements. The organization of the elements is set up to be developed from right to left and then interpreted left to right. Like a painting it may not make sense until all elements are in place and the whole of the picture is seen through the interaction of the parts. <br /> <br /> In the following discussion we will look at each in more detail. <br /> <br /> Companies with Successful Business Models – Apple, Intel, Google and Power Assure (Smart Power Management - Dashboard) <br />
  • The first piece of the Canvas is Customer Segments. Customer Segments is a way of defining and identifying groups of people in order to appeal to and reach these groups more effectively. The customer segment is just one way of grouping people but entails several different options. <br /> <br /> We observe market opportunities by studying the customer (through our interviewing process). Secondly, we design products and services(as our value proposition) so those customers (in each segment) will likely choose our products in order to maximize their gains and minimize their pains <br /> <br /> <br />
  • The next building block on the Business Model Canvas is Customer Relationships. This is exactly as it says – the relationship between the business and the customer segments. However, there are a variety of types of relationships a company can have with its customers and these are driven by a number of factors. <br />
  • The next one of the building blocks of the Business Model Canvas is Channels. The Channels tell the company the best way to reach the selected customer segment. There are three different types of channels: communication, value delivery, and hybrid channels. In the absence of effective channels, it is difficult for companies to interact with their customers. The Channel buildings on the previous block, Value Proposition (VP) in that the business must have the proper mix of Channels in order to get their message of the value proposition to their target customers. <br />
  • The first step is to identify the customer pain you are addressing and it should be a “monetizable” pain that is so significant that the customers recognize the pain, have money to pay for a solution, and will return the cold calls of an unknown startup to solve it. <br /> <br /> Example: 7AC Technologies – Lower cost sub system of taking moisture of the Air in HVAC systems. <br />
  • The next one of the building blocks of the Business Model Canvas is Key Partnerships. The creation of alliances in business serves many purposes but chief among these are their ability to maximize resource, reduce risk, and meet their business model. <br />
  • The next one of the building blocks of the Business Model Canvas is Key Resources. Key Resources entail all those assets needed to make the company run according to its business model. Those resources include people, finances, buildings, and intellectual property. Essentially, these are the assets that help run the business. <br />
  • The next one of the building blocks of the Business Model Canvas is Key Activities. The Key Activities you select are dependent upon your earlier choices for your Value Proposition – what sort of activities will be required to meet your value proposition? What type of activities will be needed for your choice of distribution channel? And so on. <br />
  • The next one of the building blocks of the Business Model Canvas is Revenue Streams. Revenue streams refers to the various ways a company might use to generate cash. Companies engage in activities to generate cash such as sales, renting, charging fees, etc. They must also determine the best method for setting prices. <br />
  • The last building block of the Business Model Canvas is Cost Structure. Cost Structure is comprised of all those costs that go into operating the business according to the business model. Those cost that go toward the most important elements make up the cost structure. <br />
  • Not sure if you want “and bBenefits” on the 6th tab
  • Comparing activity and progress across every region
  • Gain visibility into the Customer Development metrics across all regions. <br /> Represent and boost your region through
  • Have relevant information pushed to you daily or weekly
  • Find out how your performance on key Customer Development metrics is compared to the rest of your region
  • Show off your team’s domain expertise, market opportunity, and Investment Readiness Level based on activity in LaunchPad Central.
  • I know Rex and Nancy want to keep all resources in their wiki, so you may not want to highlight this aspect.

14 0604 Welcome webinar 14 0604 Welcome webinar Presentation Transcript

  • Welcome to the Cleantech Open US Accelerator 2014 Rex Northen, Executive Director June 4, 2014
  • 2 Cleantech Open Confidential Information – All Rights Reserved SOUND CHECK IN PROCESS IF YOU *DO NOT* HAVE AUDIO PLEASE SEND US A MESSAGE VIA THE WEBEX CHAT
  • 3 Cleantech Open Confidential Information – All Rights Reserved Welcome to the Cleantech Open 2014 Accelerator Presenter: REX NORTHEN EXECUTIVE DIRECTOR | CLEANTECH OPEN
  • 4 Cleantech Open Confidential Information – All Rights Reserved Welcome from our Co-Founder MARC GOTTSCHALK CHAIRMAN OF THE BOARD | CLEANTECH OPEN PARTNER | SIDLEY AUSTIN LLP
  • 5 Cleantech Open Confidential Information – All Rights Reserved Cleantech Open 2014 Accelerator Mentor Program Presenter: YUET LEE NATIONAL MENTOR CHAIR | CLEANTECH OPEN
  • 6 Cleantech Open Confidential Information – All Rights Reserved Cleantech Open 2014 Accelerator Worksheets Presenter: PAUL DEGIVE NATIONAL CURRICULUM CHAIR| CLEANTECH OPEN
  • 7 Cleantech Open Confidential Information – All Rights Reserved Agenda TIME PRESENTATION 1:00p – 1:05p Welcome: Marc Gottschalk 1:05p – 1:15p Overview of Accelerator: Rex Northen 1:15p – 1:30p Introduction to the Business Model Canvas: Rex/Paul deGive 1:30p – 1:45p Worksheets & Deliverables: Paul deGive 1:45p – 2:15p LaunchPad Central: Kevin Yien 2:15p – 2:45p Q&A, Closing Remarks
  • 8 Cleantech Open Confidential Information – All Rights Reserved Welcome to the Cleantech Open 2014! Cleantech Open Confidential Information – All Rights Reserved
  • 9 Cleantech Open Confidential Information – All Rights Reserved Global Partner
  • 10 Cleantech Open Confidential Information – All Rights Reserved National Premier Sponsor
  • 11 Cleantech Open Confidential Information – All Rights Reserved National Sponsors
  • 12 Cleantech Open Confidential Information – All Rights Reserved Our Regional Sponsors
  • 13 Cleantech Open Confidential Information – All Rights Reserved 8 US Regions
  • 14 Cleantech Open Confidential Information – All Rights Reserved 6 Global Cleantech Open Accelerators
  • 15 Cleantech Open Confidential Information – All Rights Reserved The World’s Largest Cleantech Accelerator Training Mentoring Access to Capital Showcasing • National Academies, National Webinars, Regional Training • Mock Judging, Business Clinics • 1,000+ participating mentors nationally: generalists and specialists • 20+ Business Clinics nationally • Regional event and showcases • National Conference & Global Forum • Press exposure • Relationships with Strategic Investors, Angel Groups and VC firms in each region • National Investor Series: Pitch Panels Networking Receptions, Investor Connect
  • 16 Cleantech Open Confidential Information – All Rights Reserved It’s a Pathway to Winning Awards $20,000 in cash and services* (1-5 Finalists per region) ~300 Applicants  ~150 Regional Semifinalists up to 30 Regional Finalists up to 8 Regional Sustainability Winners up to 8 National Category Winners One National Winner One National Sustainability Winner $10,000 in cash and services* Participation in training, mentoring, access to capital, showcasing $200,000 in investment and services* *All cash prizes may be in the form of a seed investment (convertible note) and are subject to change
  • 17 Cleantech Open Confidential Information – All Rights Reserved But….
  • 18 Cleantech Open Confidential Information – All Rights Reserved Step One: The Academy – June Steve Blank Educator and author The Startup Owner's Manual Rodrigo Prudencio Partner, Nth Power Trond Unneland VP and Managing Executive, Chevron Technology Ventures Andrew Chung Partner, Khosla Ventures Jenny Kassan, CEO, Cutting Edge Capital Dave Graham, Founding Partner GreenStart Matthew Trevithick, Partner, Venrock Guy Kawasaki Special Advisor Motorola Business Unit of Google Eileen Tanghal, Sr. Investment Director, Head of Applied Ventures Speakers at previous Academies include … Business Model Training and Mentoring, and Insights From World-Class Experts
  • 19 Cleantech Open Confidential Information – All Rights Reserved National Academy – Silicon Valley
  • 20 Cleantech Open Confidential Information – All Rights Reserved East Coast Academy – June 17th & 18th • Location: Barnard College (Affiliated with Columbia Univ.) Diana Center 3009 Broadway New York, NY 10027 www.barnard.edu • Schedule: –Your arrival date: Monday, June 16th –Tuesday, June 17th, 8am – 6pm, Reception 6:15pm – 8:00pm –Wednesday, June 18th, 8am – 5:15pm –Wednesday, June 18th, 5:30-8:30pm – Evening Startup Showcase Event (part of New York Energy Week) –Departure date & time: Wednesday, June 18th, recommend after 9:00pm Deadline for attendance registration & hotel reservations: Friday, June 6th
  • 21 Cleantech Open Confidential Information – All Rights Reserved National Academy (West Coast) - June 27th – 29th • Location: Hyatt Regency – SF Airport 1333 Bayshore Highway Burlingame, CA 94010 www.sanfranciscoairport.hyatt.com • Schedule: –Your arrival date: Thursday, Jun 26 –Friday, Jun 27 8am – 6:30pm (Registration opens at 7am), Regional Receptions 6:45pm – 8:00pm –Saturday, Jun 28 8am – 6:30pm –Sunday, Jun 29 8am – 3:30pm –Departure date & time: Sunday, Jun 29, recommend after 4:30pm Deadline for attendance registration & hotel reservations: Thursday, June 12th
  • 22 Cleantech Open Confidential Information – All Rights Reserved Step 2: 2014 Entrepreneur Q&A Webinars (USA) Every Tuesday, 1pm – 3pm PDT Date National Webinar Topics 7/8 1. Business Model Canvas 7/15 2. Product / Market Fit (Customer Discovery) 7/22 3. Market(s) and Getting to them 7/29 4. Product / Technology Validation 8/5 5. Finances and Funding 8/12 6. Legal 8/19 7. Management Team 8/26 8. Sustainability 9/10 9. Executive Summary 9/17 10. Investor Presentation Regional Business Clinics
  • 23 Cleantech Open Confidential Information – All Rights Reserved Step Three: Regional Awards – early October
  • 24 Cleantech Open Confidential Information – All Rights Reserved Step Four: Global Forum – November 12-14 Your opportunity to join 1000+ event attendees. All Accelerator participants receive free 1:1 meetings with investors, potential clients and partners + event tickets and your own exhibit booth. November 12 (arrive 11/ 11) Judging November 13 Investor Connect & Tech Demos November 14 Final Judging, Showcasing & Awards Gala
  • 25 Cleantech Open Confidential Information – All Rights Reserved National Grand Prize 2014: $200K* Be the National Grand Prize Winner All Semifinalists, Finalists and Winners are part of our Alumni Network for life *Prizes consist of seed investment and in-kind services. All details subject to final confirmation.
  • 26 Cleantech Open Confidential Information – All Rights Reserved High Impact & Expansion Since 2006 • 865 alumni companies through 2013 – 60% active • 100+ regional and national events • Expansion to all 50 states • Over $950M in funding reported • Global Cleantech Open Accelerators in 6 countries
  • 27 Cleantech Open Confidential Information – All Rights Reserved Check the Accelerator wiki frequently http://wiki.cleantechopen.com/accelerator-wiki/ Login: Semifinalist2014 Password: Semifinalist2014
  • Mentoring Yuet Lee
  • 29 Cleantech Open Confidential Information – All Rights Reserved To maximize every Accelerator team’s chances of achieving sustainable commercial success, and of winning an award. Mission: Mentoring
  • 30 Cleantech Open Confidential Information – All Rights Reserved Mentor Types Type Notes Generalist Mentors • Individually assigned to each Team • Up to 2 per Team Specialist Mentors • Available to all Teams • Assigned as needed by Teams • Business Clinic coaches Sustainability Mentors • Sustainability experts • 1 per 2 Teams
  • 31 Cleantech Open Confidential Information – All Rights Reserved Generalist Mentors • Become ‘Champion for the Team’ • Work closely on all parts of business – Worksheets, Exec Sum, Investor Pres • Ensure Team follow schedule of deliverables • Help identify Specialist Mentors as needed • Attend Academy, Business Clinics, planning sessions, mock judging, judging • Build partner, customer, investor, Advisory Board relationships intended to live well beyond the Accelerator • Mentor time commitment – Typically 2-3 hours/week Objectives 1) Win! 2) Commercial viability
  • 32 Cleantech Open Confidential Information – All Rights Reserved Specialist & Substainability Mentors • Provide subject-matter expert mentoring • Be available for consultation to teams • Help develop network for the teams • Can mentor several teams • Participate in Business Clinic mentoring Note: don’t spam the Specialists
  • 33 Cleantech Open Confidential Information – All Rights Reserved Mentor Roles Generalist Mentor Specialist Mentor Team Meetings Mock Judging Accelerator Business Clinics Ad-Hoc Sessions (Student) Mentors Accelerator Teams Events (Sustainability)
  • The Business Model Canvas An Overview
  • 35 Cleantech Open Confidential Information – All Rights Reserved (VP) VALUE PROPOSITIONS (CH) CHANNELS (CR) CUSTOMER RELATIONSHIPS (CS) CUSTOMER SEGMENTS (R$) REVENUE STREAMS(C$) COST STRUCTURE (KP) KEY PARTNERSHIPS (KR) KEY RESOURCES (KA) KEY ACTIVITIES Customer view – Front StageOperations view- Back Stage Economics view – Business Performance Stage businessmodelgeneration.com Business Model Canvas
  • 36 Cleantech Open Confidential Information – All Rights Reserved Customer Segments For whom are we creating value? Who are our most important customers? businessmodelgeneration.com Business Models
  • 37 Cleantech Open Confidential Information – All Rights Reserved Customer Relationships What type of relationship does each of our customer segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? Business Models businessmodelgeneration.com
  • 38 Cleantech Open Confidential Information – All Rights Reserved Channels •Communication channels—How customers learn of the product or service. •Value delivery channels--How value is delivered to customers. •Hybrid channels—A combination of communication and delivery, e.g. packaging or branded outlets. Business Models businessmodelgeneration.com
  • 39 Cleantech Open Confidential Information – All Rights Reserved Value Proposition What value do we deliver for our customers? Which one of our customer’s problems are we helping to solve? Which customer’s needs are we satisfying? Business Models businessmodelgeneration.com
  • 40 Cleantech Open Confidential Information – All Rights Reserved Key Partners Who are our key partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform Business Models businessmodelgeneration.com
  • 41 Cleantech Open Confidential Information – All Rights Reserved Key Resources What key resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? Business Models businessmodelgeneration.com
  • 42 Cleantech Open Confidential Information – All Rights Reserved Business Models Key Activities What key activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? businessmodelgeneration.com
  • 43 Cleantech Open Confidential Information – All Rights Reserved Revenue Streams For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each revenue stream contribute to overall revenue Business Models businessmodelgeneration.com
  • 44 Cleantech Open Confidential Information – All Rights Reserved Cost Structure What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? Business Models businessmodelgeneration.com
  • 10 Steps Worksheets
  • 46 Cleantech Open Confidential Information – All Rights Reserved The Ten Steps 1. Business Model Canvas 2. Product/Market Fit 3. Markets & Getting to Them 4. Product/Technology Validation 5. Finances & Funding 6. Legal 7. Management Team 8. Sustainability 9. Executive Summary 10. Investor Pitch
  • 47 Cleantech Open Confidential Information – All Rights Reserved 10 Steps - Worksheets • Wiki http://www.cleantechopen.com/acceleratorwiki • Dashboard demo
  • 48 Cleantech Open Confidential Information – All Rights Reserved Getting a Head Start on the Academy • Customer Discovery – “get out of the building” – Do a minimum of 2 (two) target customer discovery interviews – Do not use family members, friends or acquaintances – Capture your discoveries in LaunchPad Central – Use your data at the Academy for workshops
  • LaunchPad Central
  • The Evidence-Based Entrepreneurship™ Platform Proud Partner of
  • The Evidence-Based Entrepreneurship™ Platform National Leaderboard
  • Customer Interviews by region The Evidence-Based Entrepreneurship™ Platform
  • Daily Digest The Evidence-Based Entrepreneurship™ Platform
  • Team Leaderboard The Evidence-Based Entrepreneurship™ Platform
  • Mentor Leaderboard The Evidence-Based Entrepreneurship™ Platform
  • Real-Time Learning The Evidence-Based Entrepreneurship™ Platform
  • Real-Time Learning The Evidence-Based Entrepreneurship™ Platform
  • Original Canvas The Evidence-Based Entrepreneurship™ Platform
  • Capture Learnings The Evidence-Based Entrepreneurship™ Platform
  • Analyze Learnings The Evidence-Based Entrepreneurship™ Platform
  • The Pivot The Evidence-Based Entrepreneurship™ Platform
  • Final Canvas The Evidence-Based Entrepreneurship™ Platform
  • Investment Readiness The Evidence-Based Entrepreneurship™ Platform
  • Resource Hub The Evidence-Based Entrepreneurship™ Platform
  • Deadlines & Action Items
  • 66 Cleantech Open Confidential Information – All Rights Reserved Deadlines • Friday, June 6th, 5:00 PM PDT, Pacific Daylight Time – Finalized your teams – minimum of two team members • Go through your dashboard to do this – Pay your fees – $525 for each team member • Go through your dashboard to do this – If you are attending the East Coast Academy • Register for the East Coast Academy - Go through your dashboard to do this • Reserve your hotel room(s) -- Go to the Accelerator wiki for hotel information and see Step 4 details & instructions • Thursday, June 12th. 5:00 PM PDT, Pacific Daylight Time – If you are attending the National (West Coast) Academy • Register for the National Academy - Go through your dashboard to do this • Reserve your hotel room(s) -- Go to the Accelerator wiki for hotel information and see Step 4 for details & instructions
  • 67 Cleantech Open Confidential Information – All Rights Reserved Action Items • Customer Discovery – “get out of the building” – Do a minimum of 5 target customer interviews – Do not use family members, friends or acquaintances – Capture your learnings in LaunchPad Central – Use your data at the Academy for workshops
  • Q & A