Partnering with the Private Sector and Anchor Institutions


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On February 26, 2013, City of Cleveland Economic Development Director Tracey A. Nichols gave this presentation entitled, "Partnering with the Private Sector and Anchor Institutions" at a peer-to-peer exchange on Financing Transit-Oriented Development and Infill Supportive Infrastructure. The exchange was presented by the U.S. Department of Housing and Urban Development and The United States Environmental Protection Agency. Practitioners and experts from across the country participated in the two day event in Miami, Florida.

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Partnering with the Private Sector and Anchor Institutions

  1. 1. Financing TOD and Infill Supportive Infrastructure Action Team February 26, 2013Partnering with thePrivate Sector andAnchor Institutions
  2. 2. Cleveland’s BRTAwarded2004Started in2005Opened2008Cost $200million Named the “Healthline” by Cleveland Clinic (Naming Rights)
  3. 3. The Healthline9.38 miles36 stationsTravel time from 40 to 28 minutesPedestrian Friendly with bike lanesLandscape/hardscape treatment• 1,500 trees with irrigation• Plantings in center island planters along mediansIntegrated/stand alone public art
  4. 4. “Rail Like” Characteristics Higher Travel Speeds • Exclusive Right-of-way • Traffic Signal Priortization Level Boarding “Stations” Off Board Fare Collections Real-Time Information
  5. 5. A Closer look alongCleveland’s TOD Downtown and University Circle are at either end. Within 3 blocks of the transit line we have: Health Care & Health Technology Incubators Lots of Vacant land- including Brownfields, Vacant multi-story brick obsolete warehouses Two Universities and a Community College From 2.8 million riders in ‘08 to over 4.5 million in 2011
  6. 6. The Health Tech Corridor-Before
  7. 7. The Problem StatementWe have 2 Major Employment Areas thatare strong and thriving- surrounded byweaker areas How do we connect the two areas and connect residents to employment? Once we have the transit connection, how do we EXPAND these strong areas, attracting new businesses? How can we keep incubated businesses in the City after they graduate so we can capture their growth?
  8. 8. The Health Tech Corridor University Circle Institutions in the foreground and Downtown in the background
  9. 9. Health Tech Corridor-Anchors
  10. 10. Who do we bring to thetable? Colleges and Universities Chambers Hospitals Incubators Community Dev’t Corps State & Local Gov’ts Business Organizations
  11. 11. But- While you are Workingon New Partners..Get Busy! Land Values along transitgenerally increaseExample: A 6.2 acre used car lot bought in1984 for $35,000Transit announcement: 2005 $75,000Transit opens: 2008- speculator $110,000Developer acquires for larger project$276,000Land Value 2012 $1.08 million (for 6.2acres per County appraiser)
  12. 12. At First…. It’s a SMALL Group Not Everyone joins the party Not everyone believes BRT will be successful Not everyone believes that Transit Oriented Development Can Happen in the “Corridor” Hmmm- we need some data from someone who people will believe
  13. 13. The StudyIn 2010, several organizations fundedMidTown Cleveland to hire AngelouEconomics to develop an economicdevelopment strategy for the ClevelandHealth Technology Corridor.Funders: Midtown, Inc; ClevelandFoundation, City of Cleveland, PortAuthorityCost: $120,000
  14. 14. Some of the GoalsPromote the HTC and Greater Cleveland’s positionas a leading biomedical center.Create a single point of contact for the corridorDevelop real estate options to meet industryrequirements in every stage of growthLeverage existing and create new developmentfinancing optionsStrengthening the connections between the HTCand the Port’s International Trade DistrictEnsure that the region is attracting, retaining, andproducing individuals with the skills needed to meetfuture health and technology needs
  15. 15. Now We Have a PlanThe initial partners were already workingSupporting existing businesses Planning & ZoningBrownfield Assessments Code enforcementBrownfield Clean-up Land AcquisitionWe have a big announcement on the plan CDC’s Annual Meeting Q & A with Crain’s Cleveland Business Press Releases and News CoverageNext: Selling it to more funders/partners
  16. 16. Next Steps More Partners join the table Health Tech Corridor meetings are more formal and more regular Working off the “Plan” • There’s a workforce piece • There’s an education piece • There’s a marketing piece • There’s a staffing piece • There’s a funding piece How will we pay for these items? • The State, Anchor Partners, Foundations, re-align existing resources
  17. 17. Happy AccidentsBoth the Health Tech Corridor (HTC) andThe Greater University Circle Initiative(GUCI) apply for Living CitiesSeveral partners staff both initiatives(GUCI and HTC have similar geographies)Cross population- new members for botheffortsNow we are creating jobs AND working toimprove the economic well-being of thesurrounding neighborhoods
  18. 18. Can the Corridor SupportDiffering Initiatives? Maintaining the partnership takes work Not everyone has the same vision- many private agendas Example- Permanent Supportive Housing on the Corridor • Midtown Cleveland, Inc. against • Businesses against • Developers against • Non-Profit community believes it is crucial Even Senior Housing was opposed
  19. 19. Success Brings MorePartners Celebrate the successes Tour people through your project- help them see “what’s next” Engage the business community- even if they are across town Use your partners to bring the press to the table- editorial board? Once people see the project succeeding, they are interested in participating – even the naysayers
  20. 20. New Investment Spurredby BRT Health Line
  21. 21. Pierre’s Expansion Build on what you have….6200 Euclid Avenue- Expansion of an IceCream Making Company already in the corridor
  22. 22. Uptown - Mixed UseCase Western’s College Town Phase I complete •66,000 sf retail •102 Apartments •$44.5 m project cost •Phase II closing Dec 2012
  23. 23. Midtown Technology Center 128,000 sf post incubator space New home of Jumpstart, Cleveland Heart Lab and Chamberlain School of Nursing
  24. 24. 7000 Euclid• 48,000 square feet• Office/technology• LEED Building• Free parking• On the Health-line for easy access to institutions• University Hospitals and Veterans Administration have taken space
  25. 25. Opinions Change…..
  26. 26. City of ClevelandTracey NicholsDirectorDept. of Economic Development(216)