1) Music videos for older bands like Pink Floyd primarily serve promotional purposes rather than making money from platforms like YouTube, due to their target audience and era. 2) Pink Floyd earns income from album and song sales on iTunes, Amazon MP3, and in stores rather than social media, due to being from an earlier time before social media revenue models. 3) Fan uploads of Pink Floyd's music on YouTube help promote the band to new, younger audiences who may purchase albums, extending the band's reach to new outlets and fans internationally.

1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to Provide any research evidence you can find that supports explanations of benefits for
benefits (promotion, extension of income artist, record label and audience
& outlets, synergy opportunities and
strategies used by producers to benefit
label and artist)
Promotional Since Pink Floyd is a 1970’s English rock
band, during their time they were at the
highest popularity they did not promote as
rock bands do today.
Pink Floyd’s record label “Columbia
Graphophone Company” is a small label
compared to the likes of Sony ect. From this
it is easy to understand why there are not
many advertisements now or days due to
the age the band is, and the budget.
Due to the band being most popular in the
1970s’s there target audience will not be on
social network sites or on TV; due to that
being a younger age range audience. They
would also not be able to afford an advert
on a main stream tv.
Even though social network sites are for a
younger audience, there will still be
interactions and publicity upon sites like this
due to the fact it is free. On their site there
are links to multiple sites relating to Pink http://www.youtube.com/watch?v=_2XPVxx2X5Q
Floyd, which makes it easy for the older age
range understand it easy; being all in one http://www.backstreetmerch.com/official_pink-floyd_merchandise/
place.

2. Music Video Purposes Analysis
Pink Floyds main audience is within UK, an
advert was made to advertise there “re-
mastered album” within the advert, there
are no, parties, girls, money. What music
adverts tends to have in them (Lil Wayne)
only animated walls falling down
(corresponding to what the song is called,
“The Wall” with a wall falling down) with
the song name over the video. This is
expected due to the budget and what the
genre is.
A good way of promotion is with clothing.
Good fans will buy shirts, posters ect. And
what this is able to do is other people will
see the shirt, and may buy one themselves
or search on “Google” the logo, icon or Lil
Wayne himself (whatever is on the shirt).
Pink Floyd will not sell a lot of products
other than albums due to the niche target
market, from this it is easy to understand
why they sell a small range of products on a
third party site.
Due to Pink Floyd being a 1970’s band, they
Extension of income are not signed with social site labels, such as
- View count and “subscriber” count, high income from
VEVO being the main one. What this means
advertisements on his videos. (http://www.youtube.com/user/LilWayneVEVO)
is they do not get an income from this, from
adverts being played before the music
- His own online store selling shirts
video.

3. Music Video Purposes Analysis
Since no Income is coming from social sites,
income has to come from physical sold
copies, CD from HMV. They sell more or less
every album by Pink Floyd.
Electronic copies of songs or albums on sites
such as iTunes, Amazon MP3, ect…
What sites like iTunes, Cloud and Amazon
MP3 allow to do is let the audience buy a
virtual copy of the album. It tends to be a
little cheaper than an actual CD as it has no
physical packaging. Doing this allows the
audience by single songs if they want, and
no need to go out to the shop to buy it then
can do it from home, and that allows more
people to buy it.
- HMV online site selling all Pink Floyds
CD’s

4. Music Video Purposes Analysis
- Amazon MP3 selling singles, also its possible to listen to easy song before buying it.
(Also iTunes, as below)
Extension of outlets Online on the internet is the biggest place
now for outlets of music. The biggest
example of major outlets to listen to music
for free is YouTube. Pink Floyd is not signed
to any online record label so there music is
upload by fans, so there is no specific view
countvideo views, however having fans
upload there music and music videos will
reach a wider audience, maybe young
people that may have never heard of Pink
Floyd. What this means it is kind of link free
advertisements, which then fans of the
music will then ether go to the store or - Fan made accounts that upload Pink Floyd’s
online to buy alums, songs, products.

5. Music Video Purposes Analysis
- iTunes music, and it gains a lot of views, due to it being available to everyone.
- Amazon (http://www.youtube.com/watch?v=YQWszrZHBPI)
- YouTube https://itunes.apple.com/gb/artist/pink-floyd/id487143
There are also the stores to go to buy
products of the whole range of Pink Floyds
products. HMV is a good example of this, it
not only sells his music, but it sells shirts,
pens, badges and posters, however, due to
there being more popular worldwide
singers, it is unlucky every hmv outlet will
sell Pink Floyd shirts ect..
A main outlet for Lil Wayne’s music is
iTunes, since Pink Floyd is mainly an English
based band,it may be hard for fans from
other countries to buy their music from
stores, so this is a good outlet for
international fans.
- iTunes
(Apple) Can buy there albums (album picture hasn’t loaded, slow internet)
(As Above)
Synergy Columbia Graphophone Company, iTunes, https://itunes.apple.com/gb/album/best-pink-floyd-foot-in-door/id465932779
Facebook, twitter and Pink Floyd are the
only three that all link together to try and https://itunes.apple.com/gb/album/pulse-live/id16635727

6. Music Video Purposes Analysis
sell Pink Floyd’s album as best as possible as
they all will gainan income from it. – The http://www.amazon.co.uk/s/ref=nb_sb_noss?url=search-alias%3Ddigital-music&field-
reason why these are the only three that keywords=pink+floyd&sprefix=pi%2Cdigital-music%2C0
work well are because it is possible to see if
accounts on sites are fake, and on other
sites this is not possible. Such as, YouTube,
anyone can make an account that pretends
to be Pink Floyd, and may not always want
to promote or talk about Pink Floyd the best
way, which will impact the sales of products.
Pink Floyd produces the album, Amazon
MP3 and iTunes is used to let the target
audience listen to the songs, and if they link
the songs,
Producers strategies In conclusion Facebook, Twitter, Producers, (Links as above)
Stores and iTunes are all important
strategiesColumbia Graphophone
Companytook on in order to ensure Pink
Floyd gets the best possible attention. Since
the best income is from stores and itunes
this is what they take the most needs to
make sure it is the best it can be to sell.