Strategic use of technology<br />By: Edward Howe, Yemi Osho, Shayne McIntosh, and Elizabeth Cooney<br />
Dick’s Sporting Goods<br />Utilizes a Quick Response (QR) code, or tag, on the world’s largest HDTV video board at the new Cowboys Stadium to promote its new mobile commerce site.<br />
Dick’s Sporting Goods (Cont.)<br />Smart phones read the QR code, which triggers an action, such as linking to a mobile site.<br />
Dick’s Sporting Goods (Cont.)<br />By driving social media with E-mail, Dick’s Sporting Goods has allowed people to start engaging with the company by using incentives. (Ex. Twitter)<br />
Chick-fil-A<br />Use POS (point of service) operating systems to generate important information pertaining to sales.<br />Ex. Daily sales report to identify trends.<br />Ex. Daily time report to help the operator track employees and the hours worked.<br />Ex. Report for a particular day from the previous year to predict sales.<br />
Chick-fil-A (Cont.)<br />The BackOffice PC server in each restaurant is also used to help the owner/operators maintain the store.<br />Ex. Monitor labor, product movement, food cost, and hourly sales.<br />
Walmart<br />As the world’s largest company, Walmart must continuously evolve their technology. <br />Ex. Has been working on radio frequency identification to keep track of supplies, which may replace bar codes in the future.<br />
Walmart (Cont.)<br />Runs the company’s centralized information system for their operations all over the world in Bentonville, Arkansas.<br />By keeping their system centralized, the company can run it on common platforms to drive their costs down and become efficient. <br />
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