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Perfecting Your Personal Pitch

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How do you come up with a personal elevator pitch that works for you and also the organization for which you work? Whether you work for a Fortune 500 company, a local non-profit, or yourself, a …

How do you come up with a personal elevator pitch that works for you and also the organization for which you work? Whether you work for a Fortune 500 company, a local non-profit, or yourself, a personal pitch is a professional imperative. This presentation goes over how to perfect your personal pitch (and also reveals why bad pitches happen to good people).

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  • If there was a better/clearer image that communicated filing disarray/messiness and was still funny, that’d be ideal. This one makes the point and gets a laugh, which is important, too.
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    • 1. PERFECTING YOURPERSONAL PITCHHOSTED BY WVDOOCTOBER 24, 2012
    • 2. Why are you heretoday?
    • 3. What is your personalpitch?
    • 4. Top 3 Reasons Bad Pitches Happen to Good People1. You’re boring2. You say too much3. You think people care about you
    • 5. Effective messaging isconcise, compelling andrepeatable.
    • 6. ”Perfection is reached not whenthere is nothing left to add, but whenthere is nothing left to take away.” Antoine de Saint-Exupery
    • 7. SUCCESS =A QUESTION
    • 8. Supporter questions Org answersDo you believe what I We believe that...believe?What do you do? We are known for... What makes usWhy you? compelling is...
    • 9. BRAND: yours, theirs, ours
    • 10. Brand Gears
    • 11. BREATHE
    • 12. YOUR BRANDPERSONALITY …3 ADJECTIVES
    • 13. PERSONALITY
    • 14. What 3adjectiveswould you useto describe her?
    • 15. What 3 adjectiveswould you use todescribe him?
    • 16. Which words say “friendly, informed, responsive?”Org A Org BEnvision SeeSeeking Looking forChildren KidsUnsanitary DirtyPupil StudentEnsure Make sureSincerely CheersHello Hi
    • 17. What 3 adjectiveswould you use todescribe thepersonality of yourorganization?Of yourself?
    • 18. MESSAGING
    • 19. Effective messaging isconcise, compelling andrepeatable.
    • 20. What you want to be known for What yourcompetition Messagingwants to be Sweet Spot known for What your supporters care about
    • 21. READ vs. SAID
    • 22. SAID
    • 23. 3 Step Messaging 1 2 3Meta message Supporting message(s) Personal message
    • 24. Example: Splash 1 2 3 Meta message Supporting message(s) Personal messageWe clean We do this in places where What Iwater for you’d expect personally do is install thekids the water to systems thataround be clean— clean the water. schools, I was drawn tothe orphanages Splashworld. and because… hospitals.
    • 25. Example: Splash (program) 1 2 3 Org message Supporting message(s) Personal message personalizedI install I do this inpurification places where I was drawn you’d expectsystems that to this work the water toclean water be clean— because…for kids schools,around the orphanagesworld. and hospitals.
    • 26. Example: Splash (fundraiser) 1 2 3 Org message Supporting message(s) Personal message personalized These kidsI raise are gettingmoney to dirty water I was drawnclean water in places to this workfor kids where you’d because…around the expect it toworld. be clean— schools, orphanages and hospitals.
    • 27. Example: Splash (exec dir) 1 2 3 Org message Supporting message(s) Personal message personalized We do this inI head up an places whereorganization you’d expect I was drawnthat cleans it to be clean to this workwater for —schools, because…kids around orphanagesthe world. and hospitals.
    • 28. Personal Pitch: by roleRole PitchProgram staff I install water purification systems that clean water for kids around the worldFundraising staff I raise money to clean water for kids around the world.Executive Director I head up an organization that cleans water for kids around the world.Board member I serve on the board of an organization that cleans water for kids around the world.
    • 29. What is your personalpitch?
    • 30. WE BELIEVE THAT...
    • 31. We believe hunger is unacceptable.We believe technology can play apivotal role in creating the greater good.We believe every child deserves to be agreat reader.
    • 32. What do youbelieve?
    • 33. WE ARE KNOWN FOR...
    • 34. We develop water filtration processes toimprove water quality.We clean water for kids.We train staff to maintain filtration systems.We advocate for better water qualitystandards.We teach safe hygiene methods.
    • 35. We develop water filtration processes toimprove water quality.We clean water for kids.We train staff to maintain filtration systems.We advocate for better water qualitystandards.We teach safe hygiene methods.
    • 36. Everything=Nothing
    • 37. What do you wantto be known for?
    • 38. BREATHE
    • 39. WHAT MAKES USCOMPELLING IS...
    • 40. BenefitsBenefitsBenefitsBenefitsBenefitsBenefitsBenefitsBenefitsBenefits
    • 41. Feature BenefitMuseum exhibit Passport to the worldEducation A brighter futureEnvironment Wide, open spaces for future generationsHousing Dignity
    • 42. What makes youcompelling?
    • 43. Supporter asks Org answersDo you believe what I We believe that...believe?What do you do? We are known for... What makes usWhy you? compelling is...
    • 44. Effective messaging is concise,compelling and repeatable.
    • 45. Technology—Nonprofits—SavvyNPower NW is where savvynonprofits turn for technology.
    • 46. Children—Reading—Kid-to-KidTeam Read trains teens totake grade school readersfrom struggling to successful.
    • 47. Kids—Water—TransparencySplash cleans water for kids aroundthe world.
    • 48. 3 Step Messaging 1 2 3Meta message Supporting message(s) Personal message
    • 49. What is your personalpitch?
    • 50. Erica Mills | Claxonwww.claxonmarketing.comerica@claxonmarketing.comTwitter: @ericamills206.351.8504THANK YOU!

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