Game Industry Trends and Future

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From a guest lecture for Hong Kong University

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Game Industry Trends and Future

  1. 1. Game Industry Trends and Future Jeppe Kilberg Moeller, November 2013 Games Production & Innovation Jeppe@kilbergmedia.com
  2. 2. Game Industry Trends and Future Platform Ecology Users Ecology Industry Ecology Business Model Trends World Market Trends Statistics Industry Forecast Technology Forecast Q&A
  3. 3. Where have I been? various start-ups +
  4. 4. Platform Ecology
  5. 5. User Ecology • Soft-core-users (”casual”) • Mid-core users • Hard-core users … and how mid-core users are gaining ground
  6. 6. Industry Ecology • • • • • • Triple-A companies going mobile Acquisitions by media companies Company bankruptcies Indie developers Retro wave Crowd sourcing • kickstarter.com, indiegogo.com, and many more…
  7. 7. Business Model Trends Box versions Pay per download Subscriptions Streaming In-app purchase In-game ads Crowd Sourcing
  8. 8. World Market Trends High interest markets Asia (China in particular) South America Medium interest market Western world Low interest markets/observe Africa Middle-East Russia * From a Western perspective
  9. 9. Statistics, part 1
  10. 10. Statistics, part 2
  11. 11. Industry Forecast Fewer big ones & more small ones Davids vs Goliaths • Company acquisitions continues • Indie scene continues growth and matures • The new giants will settle on the market
  12. 12. Technology Forecast • Media Convergence: Mobile/TV/Console • Reaching a larger audience • Questions: • Is this the last generation of consoles? • What is the primary use of your mobile phone?
  13. 13. Summary • The game industry is in growth • The market is maturing: • ”gamers” get older • ”gaming” platforms become more accessible and converge • Market entry barrier rises • Technology entry barrier is lowered • New possibilities emerge
  14. 14. Game Industry Trends and Future Jeppe Kilberg Moeller, November 2013 Games Production & Innovation Jeppe@kilbergmedia.com

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