• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Virtual Worlds in Healthcare
 

Virtual Worlds in Healthcare

on

  • 1,373 views

Characteristics and business applications of 3D immersive environments/virtual worlds, with examples from health care. Including one pilot created for Cigna, in Second Life. ...

Characteristics and business applications of 3D immersive environments/virtual worlds, with examples from health care. Including one pilot created for Cigna, in Second Life.
created by Claus Nehmzow

Statistics

Views

Total Views
1,373
Views on SlideShare
1,371
Embed Views
2

Actions

Likes
1
Downloads
32
Comments
0

1 Embed 2

http://www.slideshare.net 2

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Virtual Worlds in Healthcare Virtual Worlds in Healthcare Presentation Transcript

    • Virtual Worlds and Games - serious business benefits? Claus Nehmzow, Alcus International Ltd. / Serious Games Institute The 10th Asia Pacific Knowledge Management Conference “Managing Knowledge for Sustainable Growth - Searching for Business Models for the Future” 4 December 2008, Hong Kong Science Park Sunday, 7 December 2008 1
    • Can we use 3D virtual worlds and games to achieve business benefits? What are the unique characteristics of virtual worlds? How can they be applied to business? What are real examples of applications? What can we learn from health care case studies? © Alcus International Ltd. 2008 Sunday, 7 December 2008 2
    • A virtual world has unique characteristics © Alcus International Ltd. 2008 Sunday, 7 December 2008 3
    • A virtual world has unique characteristics asynchronous real time Paper Email Web Blog IM/Chat Phone Face to Face Virtual World © Alcus International Ltd. 2008 Sunday, 7 December 2008 3
    • A virtual world has unique characteristics asynchronous real time Paper Email Web Blog IM/Chat Phone Face to Face Virtual World © Alcus International Ltd. 2008 Sunday, 7 December 2008 3
    • A virtual world has unique characteristics asynchronous real time Paper Email Web Blog IM/Chat Phone Face to Face Virtual World isolated shared Web Phone Email Blog IM/Chat Webcast Face to Face Virtual World © Alcus International Ltd. 2008 Sunday, 7 December 2008 3
    • A virtual world has unique characteristics asynchronous real time Paper Email Web Blog IM/Chat Phone Face to Face Virtual World isolated shared Web Phone Email Blog IM/Chat Webcast Face to Face Virtual World © Alcus International Ltd. 2008 Sunday, 7 December 2008 3
    • A virtual world has unique characteristics asynchronous real time Paper Email Web Blog IM/Chat Phone Face to Face Virtual World isolated shared Web Phone Email Blog IM/Chat Webcast Face to Face Virtual World anonymous identified IM/Chat Blog Webcast Email Phone Face to Face Virtual World © Alcus International Ltd. 2008 Sunday, 7 December 2008 3
    • A virtual world has unique characteristics asynchronous real time Paper Email Web Blog IM/Chat Phone Face to Face Virtual World isolated shared Web Phone Email Blog IM/Chat Webcast Face to Face Virtual World anonymous identified IM/Chat Blog Webcast Email Phone Face to Face Virtual World © Alcus International Ltd. 2008 Sunday, 7 December 2008 3
    • A virtual world has unique characteristics asynchronous real time Paper Email Web Blog IM/Chat Phone Face to Face Virtual World isolated shared Web Phone Email Blog IM/Chat Webcast Face to Face Virtual World anonymous identified IM/Chat Blog Webcast Email Phone Face to Face Virtual World simple media rich multi-media Phone Email IM/Chat Webcast Blogs Web Face to Face Virtual World © Alcus International Ltd. 2008 Sunday, 7 December 2008 3
    • A virtual world has unique characteristics asynchronous real time Paper Email Web Blog IM/Chat Phone Face to Face Virtual World isolated shared Web Phone Email Blog IM/Chat Webcast Face to Face Virtual World anonymous identified IM/Chat Blog Webcast Email Phone Face to Face Virtual World simple media rich multi-media Phone Email IM/Chat Webcast Blogs Web Face to Face Virtual World © Alcus International Ltd. 2008 Sunday, 7 December 2008 3
    • There is a wide range of business applications of virtual environments DON’T • High volume, low margin product marketing • Very personal information • Too simple, time critical • Use in isolation • Do something just because you can Sunday, 7 December 2008 4
    • There is a wide range of business applications of virtual environments DON’T • High volume, low margin product marketing • Very personal information • Too simple, time critical • Use in isolation • Do something just because you can Sunday, 7 December 2008 4
    • There is a wide range of business applications of virtual environments DON’T DO • Benefitting from dialogue • High volume, low margin and explanation product marketing • Enriched by human • Very personal information interaction • Too simple, time critical • Characterized by • Use in isolation simulation, role-play • Do something just • Integrate, “user-centric” because you can across channels • Do something because you can when it adds value • Use anonymity Sunday, 7 December 2008 4
    • There is a wide range of business applications of virtual environments DON’T DO Examples • Benefitting from dialogue • Seminars, • High volume, low margin and explanation conferences product marketing • Enriched by human • Training • Very personal information interaction • Recruiting, • Too simple, time critical • Characterized by onboarding • Use in isolation simulation, role-play • HR, counseling • Do something just • Integrate, “user-centric” • B2B marketing because you can across channels • Healthcare • Do something because you can when it adds value • Use anonymity Sunday, 7 December 2008 4
    • Imperial College London: Visualization and Training Sunday, 7 December 2008 5
    • International Virtual Association of Surgeons holds regular conferences 47 Delegates 8 Professors, 5 countries Surgeons have held conferences in Second Life Leong et al. BMJ.2008; 337: a683 Source: Imperial College London: Department of Biosurgery and Surgical Technology © Alcus International Ltd. 2008 Sunday, 7 December 2008 6
    • From real simulated patient in a real simulated operating theatre... Source: Imperial College London: Department of Biosurgery and Surgical Technology © Alcus International Ltd. 2008 Sunday, 7 December 2008 7
    • to virtual patients in a virtual operating theatre, improving effectiveness at lower cost Source: Imperial College London: Department of Biosurgery and Surgical Technology © Alcus International Ltd. 2008 Sunday, 7 December 2008 8
    • Cigna: Virtual Health Seminars Sunday, 7 December 2008 9
    • Healthcare cost continues to rise US spend $2.3 trillion 16% to 18% of GDP UK Spend in 2006 £120 billion 7% to 9.4% of GDP Aging population: Greater proportion utilising healthcare resources with fewer contributing to the costs Sources: Office of Health Economics Compendium Organisation for Economic Co-operation and Development. OECD Health Data 2006 © Alcus International Ltd. 2008 Sunday, 7 December 2008 10
    • The Old Way of Thinking - Heal the sick Healthcare Cost “Churn” 24% Other Other 85% 76% 59% Sick Sick 15% Individuals Costs of ill health Individuals Source: Mercer HR Consulting. March 2005 © Alcus International Ltd. 2008 Sunday, 7 December 2008 11
    • The New Way of Thinking - prevent the healthy from getting sick • Pre-emptive health care • Prevent long-term chronic diseases Other 85% • Examples: weight management, smoking cessation, stress/sleep management Sick 15% Individual © Alcus International Ltd. 2008 Sunday, 7 December 2008 12
    • Behaviour: the biggest health determinant 50% 20% 20% 10% Access to Genetics Environment Behaviour Sources: FTF, Center for Disease Control and Prevention © Alcus International Ltd. 2008 Sunday, 7 December 2008 13
    • Consistent branding starts on the web • Custom brand experience starts with branded registration website • Registration easy and simple • Consistent branding, visual language, graphic design • Circular, extensible design © Alcus International Ltd. 2008 Sunday, 7 December 2008 14
    • and extends to social community, interactivity, and games © Alcus International Ltd. 2008 Sunday, 7 December 2008 15
    • What questions do you have? Sunday, 7 December 2008 16