Heritage Key - Culturemondo Taipei

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presentation given by Claus Nehmzow at "culturemondo"roundtable in Taipei, on Dec 12, 2008.

presentation given by Claus Nehmzow at "culturemondo"roundtable in Taipei, on Dec 12, 2008.

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  • 1. Heritage Key - Experiencing Ancient Culture Claus Nehmzow Alcus International Ltd. 4th Culturemondo Digital Culture and Heritage Roundtable Taipei, Taiwan December 10th to 12th 2008 Friday, 12 December 2008 1
  • 2. Agenda • Consumer demand for ancient culture • Current offerings and their limitations • An immersive, consumer-centric approach to experiencing ancient cultures Friday, 12 December 2008 2
  • 3. Global demand for Ancient World experiences is massive Source: Unesco, UK TV Survey, other US/UK stats Friday, 12 December 2008 3
  • 4. Current offerings are mostly museum/ media - not consumer/interest centric Friday, 12 December 2008 4
  • 5. Visiting original exhibitions and locations: highlights but also limited • Visiting real locations might suffer might shrink in a recession • Real locations have limits of number of visitors before suffering irreparable damage • Most popular exhibitions are crowded, you can’t get close to the artefacts Friday, 12 December 2008 5
  • 6. Heritage Key: high quality ancient world experience - enhanced by community Friday, 12 December 2008 6
  • 7. Working with many culture experts and institutions • Egypt: • leading antiquities expert • Nigel Hetherington, Owner, Past Preservers, Egypt • Dr Kent Weeks, American University of Cairo, Director Theban Mapping Project, discovered KV 5 • China: • X'ian Museum of Teracotta Horses and Warriors • Prof Wang Tao, Chair of SOAS, University of London • Janice Lee, PHd student SOAS and staff member X'ian Museum • Others • Museums:Robert Knox, ex Keeper (30 years) of SE Asia Dept, British Museum • Ashley Brown, CEO, Brown Reference Group. Content provider. • Sandro Vannini, Owner, Studio Vannini Photos, Italy Friday, 12 December 2008 7
  • 8. Focus on quality: best content, museums, collections, heritage sites, and historians Friday, 12 December 2008 8
  • 9. Rich media, including video content, photos, maps Friday, 12 December 2008 9
  • 10. Unique: a 3D immersive time machine - “as is” and “as was” virtual original Friday, 12 December 2008 10
  • 11. Multiple visitors can share a virtual visit to the egyptian tombs, “as they were” Friday, 12 December 2008 11
  • 12. The high quality cultural artefacts can contain further embedded multi-media • Original high quality photography • Work with site owners and archaeologists • Real world replication / virtual experience Friday, 12 December 2008 12
  • 13. Historians and experts will provide lectures and tours Friday, 12 December 2008 13
  • 14. A video filmed “in-world” illustrates work in progress on the terracotta warriors Friday, 12 December 2008 14
  • 15. The (virtual) valley of kings at an early stage Friday, 12 December 2008 15
  • 16. Heritage Key will not compete but complement and partner with others • Free website access • Subscriptions (masterclasses, virtual exhibitions) • Exhibition/Massterclass entrance fee • Cross promotion with partners • Affilitate programs • Cross links from virtual world - • Merchandizing website • Sponsorship programs • Centered around topics of interest • Creating original artwork • Licensing partner content • Creating original artwork Friday, 12 December 2008 16
  • 17. What questions do you have? Friday, 12 December 2008 17