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Qpx CLab unipro

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  • 1. Brainstorming QPX > Unipro, 29 Marzo 2011
  • 2. FACTS & FIGURES Over 800 clients 25 million emails and 400 campaigns broadcast daily 11 years of Internet and email marketing experience Over 90 e-mail marketing experts at your service 5 offices in Milan, Paris, London, Madrid and Munich
  • 3. VISION & MISSION We believe in the power of email marketing to: Build brand reputation Deliver value-added content Engage with clients and prospects Generate business
    • We embrace email marketing ’s 3 roles:
      • Generator of direct response
      • Relationship and brand builder
      • Digital facilitator, supporting action through other media and channels
  • 4. OVER 800 CLIENTS FROM ALL INDUSTRIES INCLUDING
  • 5. 1) E-MAIL MARKETING PLATFORM
  • 6. USER-FRIENDLY E-MAIL PLATFORM CREATE YOUR NEWSLETTER IN A FEW CLICKS USE PRE-EXISTING TEMPLATES, OUR NEWSLETTER CMS OR UPLOAD NEW HTML FILES 
  • 7. TEMPLATE EDITOR PAGEBUILDER CHOOSE A TEMPLATE, INSERT CONTENTS AND BROADCAST YOUR CAMPAIGN A SELECTION OF AVAILABLE TEMPLATES CHOOSE ONE TEMPLATE ENDLESS COMBINATIONS 
  • 8.  SUMMARY LINK TRACKING USERS THAT CLICKED WHERE THEY CLICKED LINK CATEGORIES BASIC STATISTICS BROADCAST RECAP FIND OUT WHO OPENED, WHO CLICKED AND WHERE
  • 9. ADVANCED STATISTICS BEYOND OPENS AND CLICKS MEASURE E-MAIL ROI  CONTACTLAB POST-CLICK ANALYSIS CONTACTLAB CAN BE EASILY INTEGRATED WITH THE MOST WIDELY USED WEB ANALYTICS PLATFORMS
  • 10. 2) NURTURING PROGRAMS
  • 11. EMAIL MARKETING ONE TO ONE
  • 12. NURTURING PROGRAMMES POST-PURCHASE SERIES INTERACT WITH CLIENTS WHO HAVE JUST PURCHASED  USEFUL INFORMATION ITINERARY AND TIPS WELCOME BACK SURVEY POST-PURCHASE UP/CROSS SELLING EXPEDIA
  • 13. NURTURING PROGRAMMES POST PURCHASE / CROSS & UP-SELLING OFFER RELEVANT PRODUCTS OR SERVICES TO CLIENTS WHO HAVE JUST PURCHASED  TRANSACTIONAL E-MAIL FLIGHT BOOKED: HAVE YOU BOOKED YOUR HOTEL? TRIP BOOKED: DO YOU NEED A CAR? HOTEL BOOKED: DISCOVER TOP ATTRACTIONS SOME EXAMPLES PURCHASE POST-PURCHASE PERSONALISED MESSAGE BASED ON PURCHASE @ EXPEDIA @
  • 14. NURTURING PROGRAMMES POST-CLICK TRIGGERING SEND AUTOMATIC MESSAGES BASED ON RECIPIENT CLICK ACTIVITY  TRIGGERING BASED ON LAST CLICK EXPEDIA
  • 15. NURTURING PROGRAMMES PERSONALIZATION AND CONSISTENCY BUILD DYNAMIC CONTENT BASED ON RECIPIENT PROFILE  OVER 50 POSSIBLE COMBINATIONS: FAMILY STATUS, PRODUCT PREFERENCES, LOCATION IKEA
  • 16. IKEA NURTURING PROGRAMMES EMAIL MARKETING + SURVEY 
  • 17. NURTURING PROGRAMMES SPECIAL OCCASIONS PERSONALISE YOUR OFFER FOR SPECIAL OCCASIONS  VALENTINE’S DAY ILLY
  • 18. NURTURING PROGRAMMES SPECIAL OCCASIONS PERSONALISE YOUR OFFER FOR SPECIAL OCCASIONS  BIRTHDAY IKEA
  • 19. NURTURING PROGRAMMES RELEVANT MESSAGES: ACTION/REACTION 
  • 20.
    • 3) CASE HISTORY: COIFFURE
  • 21.  
  • 22. NURTURING PROGRAMMES RELEVANT MESSAGES: SOME EXAMPLES 
  • 23. http://www.contactlab.com http://www.loyaltyintelligence.it/