Digital project management & budgeting basics. Presentation to University of Western Sydney - Masters of Convergent Media students

1. Project
Management
&
Budge2ng
for
non
project
managers
Master
of
Convergent
Media
Claudia
Sagripan2

2. Agenda
• Project
Management
Principles
– What
is
Project
Management
– Stages
of
a
project
– Project
Management
Methodologies
– Waterfall
vs
Agile
• Project
Delivery
– Resourcing
– Artefacts
– Risks
&
Issues
– SoC-­‐skills
• Budge2ng
– Billing
models
– Profitability
Claudia
Sagripan2,
Digital
Na2on
2

3. PROJECT
MANAGEMENT
PRINCIPLES
Claudia
Sagripan2,
Digital
Na2on
3

4. Claudia
Sagripan2,
Digital
Na2on
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Client expectation

5. What
is
Project
Management?
Claudia
Sagripan2,
Digital
Na2on
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The
Iron
Triangle
Simple
truths:
-­‐ There
is
always
a
customer
-­‐ There
is
always
a
project
team
-­‐ There
is
always
a
goal
-­‐ It
comes
down
to
managing
the
iron
triangle

6. Stages
of
a
Project
6
Ini2a2on
–
The
Idea
Defini2on
–
What
(requirements)
Design
–
How?
Prototyping
UX/UI
Development
–
Build
Test
Deployment
–
Launch/Go
Live
Review
&
Follow
up
-­‐
Maintenance
Claudia
Sagripan2,
Digital
Na2on

7. Stages
of
a
Project
Claudia
Sagripan2,
Digital
Na2on
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4
Typical project flow diagram
© Copyright Vishy Narayanan - Cannot be reproduced in any format

8. Project
Methodologies
• Waterfall
• Agile
• Cri2cal
Path
Method
• Prince
2
• PMBok
• Six
Sigma/Lean
• SoCware
Development
Life
Cycle
(SLDC)
• Extreme
Project
Management
• And
many
more…
Claudia
Sagripan2,
Digital
Na2on
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9. Claudia
Sagripan2,
Digital
Na2on
9
Waterfall Methodology
© Copyright Vishy Narayanan - Cannot be reproduced in any format

10. Claudia
Sagripan2,
Digital
Na2on
10
Agile Methodology
© Copyright Vishy Narayanan - Cannot be reproduced in any format

11. Claudia
Sagripan2,
Digital
Na2on
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Atlassian’s
Jira
Introduc2on

12. Claudia
Sagripan2,
Digital
Na2on
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13. Sample
burn
down
chart
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Sagripan2,
Digital
Na2on
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14. Claudia
Sagripan2,
Digital
Na2on
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15. Claudia
Sagripan2,
Digital
Na2on
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16. Project
Methodologies
cont.
Agile vs. Waterfall
Waterfall! Agile!
“Comfortable slipper” – easy to
understand and buy into!
Less familiar; stakeholders might need
educating!
Emphases command and control
communication style with strict
protocols !
Encourages constant and informal
communication between all
stakeholders!
Define all knowns and unknowns
upfront before commencement!
Build understanding of end product
over time while delivering increments!
Difficult to respond to change! Change friendly!
Scope, cost & timings defined up-front! Scope and cost may change during
development!
Focus on documentation +
presentation!
Focus on face time + collaboration!
All functionality generally delivered
together = longer lead time!
Iterative delivery of functionality =
faster time to market!
Focus on finite project dates with a
clear expected outcome!
Focus on early delivery and
continuous improvement!Claudia
Sagripan2,
Digital
Na2on
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17. PROJECT
DELIVERY
–
KEY
ISSUES
Claudia
Sagripan2,
Digital
Na2on
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18. Resourcing
• Determine
quickly
what
resources
you
will
need
• Determine
who
the
best
people
are
• Approach
their
line
manager
and
check
on
their
availability
• Assuming
they
are
available
put
their
name
down
against
the
relevant
tasks
in
your
project
plan
• Get
your
project
plan
into
the
Project
Management
Officer/Traffic
or
equivalent
and
get
it
baselined
as
soon
as
possible
Claudia
Sagripan2,
Digital
Na2on
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19. How
do
you
measure
success?
• Project
Objec2ves:
Milestones,
on
2me,
on
budget
• Quality
Deliverables
• Effort
and
Cost
Tracking
• Project
Performance
Claudia
Sagripan2,
Digital
Na2on
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20. Claudia
Sagripan2,
Digital
Na2on
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21. Key
artefacts
• Milestones
–
as
per
the
Statement
of
Work
(SOW)
• Solu2on
Design
• IA/ROM
• Kick
off
pack
• Charter/Stakeholders
• Project
Plan/Gank
Chart:
MicrosoC
Project/Excel
• Budget
• Communica2on
Plan
• Risk
Management
Log
Plan
• Training
Plan
Claudia
Sagripan2,
Digital
Na2on
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22. Claudia
Sagripan2,
Digital
Na2on
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23. Risk
Matrix
Claudia
Sagripan2,
Digital
Na2on
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24. Common
Risks
&
Issues
• Technical
glitches
• Didn’t
deliver
to
brief
• Timeline
slippage
• Scope
creep
• Poor
results
• Poor
quality
• Cost
blow
out
• Unreasonable
client
Claudia
Sagripan2,
Digital
Na2on
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25. Claudia
Sagripan2,
Digital
Na2on
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26. Communica2on
Claudia
Sagripan2,
Digital
Na2on
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27. Align
expecta2ons
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Sagripan2,
Digital
Na2on
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28. Bring
people
along
on
the
journey
Claudia
Sagripan2,
Digital
Na2on
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29. Types
of
conflict
Conflict
is
not
always
nega2ve.
• Confron2ng
(problem
solving,
integra2ng,
collabora2ng
or
win-­‐win
style)
• Compromising
(“Give
and
take
“style)
• Smoothing
(accommoda2ng
or
obliging
style).
• Forcing
(compe2ng,
controlling,
or
domina2ng
style)
• Avoiding
(withdrawal)
Claudia
Sagripan2,
Digital
Na2on
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30. Discussion
What
challenges/problems
did
you
face
in
your
project?
?
Claudia
Sagripan2,
Digital
Na2on
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31. BUDGETING
Claudia
Sagripan2,
Digital
Na2on
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32. Common
Billing
Models
• Three
phase
=
Scope
up
front,
Produc2on
50%
produc2on
50%
at
the
end
• Time
&
Materials
–
bill
at
the
end
of
each
month
• Top
&
Tail
–
50/50
Start
&
Finish
• Pre
bill
–
All
up
front
• Post
bill
–
All
at
the
end
• Monthly
accrued
–
tally
%
complete
at
the
end
of
each
month
• Retainer
–
agreed
fixed
amount
per
month
for
services
Claudia
Sagripan2,
Digital
Na2on
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33. Budge2ng
-­‐
WBS
Claudia
Sagripan2,
Digital
Na2on
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34. Rates
Mul2media/Anima2on
• External
script
writer
$250-­‐$1000
• Professional
voice
over
$150+
• Produc2on/videographer
$1500
per
day
• Post
produc2on
$650
per
day
(depending
on
complexity
• Royalty
free
music
$15+
• Digital
Produc2on
$650+
Real
footage
Minimum
$2,500
($1,000
per
minute)
Digital/anima2on
Minimum
$1,500+
Development/Digital
Agency
• IT
Project
Manager
$1000+pd
• Digital
Project
Manager
$800+pd
• Informa2on
Architect
$180-­‐200
ph
• UX
Analyst/Director
$160-­‐250
ph
• Senior
Producer
$160-­‐200
ph
• Designer
-­‐
$160-­‐200
ph
• Web
Developer
$160-­‐200
ph
• Mobile
App
developer
$160-­‐225
ph
Claudia
Sagripan2,
Digital
Na2on
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35. Group
Exercise
Breaking
into
groups
of
3-­‐4
people
• Allocate
your
budget
of
$100K
for
a
mobile
app
across
the
phases
of
a
project
• Include
major
ac2vi2es
in
each
phase
?
Claudia
Sagripan2,
Digital
Na2on
35

36. Recap
–
Phases
of
a
Project
1. Scoping
2. Design
3. Build
4. QA/Tes2ng
5. Launch
&
delivery
Claudia
Sagripan2,
Digital
Na2on
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37. Profitability
• PROJECT
PROFITABILITY
Profitability
of
clients,
projects
or
accounts
has
a
major
effect
on
cash
flow.
• Ques2on:
How
can
you
nega2vely
affect
the
profitability
of
a
project?
?
Claudia
Sagripan2,
Digital
Na2on
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38. Profitability
Claudia
Sagripan2,
Digital
Na2on
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Source:
SODA
Agency
Workflow
Management
Report
Sept
2015

39. Profitability
cont.
Claudia
Sagripan2,
Digital
Na2on
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Source:
SODA
Agency
Workflow
Management
Report
Sept
2015

40. Profitability
&
Change
Requests
Claudia
Sagripan2,
Digital
Na2on
40
!

41. Tools
• Jira
(Atlassian)
• Asana
• Basecamp
• Trello
• Excel
• Office
365
Claudia
Sagripan2,
Digital
Na2on
41

42. Resources
Reading
• Project
Management
Methodologies
hkps://www.wrike.com/library/ebooks/pm-­‐methodologies/
• A
Girl’s
Guide
to
Project
Management
hkp://www.girlsguidetopm.com
• The
Digital
Project
Manager
hkp://www.thedigitalprojectmanager.com/
• Agile
Overview
hkp://www.agile-­‐process.org/
• Twelve
Principles
of
Agile
hkps://www.agilealliance.org/agile101/12-­‐principles-­‐behind-­‐the-­‐agile-­‐manifesto/
• Project
Team
Communica2on
Plan
-­‐
hkp://exceltemplates.net/planner/project-­‐team-­‐communica2on-­‐plan/
• Discovery
Workshop
Canvas
–
Bringing
people
along
on
the
journey
hkp://thesodareport.com/2015v1/marketers/agency-­‐client-­‐communica2on/
• Project
Smart
hkps://www.projectsmart.co.uk/tools.php
• SoDA
Speaks
State
of
Agency
Workflow
Management
hkp://www.slideshare.net/sodaspeaks/the-­‐soda-­‐report-­‐on-­‐the-­‐state-­‐of-­‐agency-­‐workflow-­‐management
Workshops
and
training
• www.digital-­‐na2on.com.au
Email:
claudia@digital-­‐na2on.com.au
Claudia
Sagripan2,
Digital
Na2on
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