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Stimulating visual thinking UXLX Claudia Ehmke
 

Stimulating visual thinking UXLX Claudia Ehmke

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this was a talk given at uxlx 2011 about how you can help your team to generate more ideas using certain exercises and card sets with open or closed (user experience specific) vocabulary.

this was a talk given at uxlx 2011 about how you can help your team to generate more ideas using certain exercises and card sets with open or closed (user experience specific) vocabulary.

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  • Lbi– marketing and technology agency4.5 yearsSketches to illustrate possible solutions2 things that helpUsing cards to stimulate the thinkingUsing specific exercises
  • Persona or take your mum- usually its not just one concept because you would want to try out a few more ideas Sometimes you get stuck with what came into your head first sometimes you forget what else is out there you want to do something differentiating
  • Put your ipads and smartphones away for a minute
  • Persona or take your mum- usually its not just one concept because you would want to try out a few more ideas Sometimes you get stuck with what came into your head first sometimes you forget what else is out there you want to do something differentiating
  • Have had projects where its all about bringing ideas onto paper quickly as client wants to see something asapWe’ve used cards with keywords around usability, the project’s background and even features to stimulate our thinking and generate ideas more quickly
  • Parallel thinking is where innovation and new ideas can come from Paradigm shiftDisruptionStimuli to get to this other layeron which scale depends on the openness of the project and the people working on it and which stimuli they got
  • Not exhaustive
  • Make it more specific for your clients and projectsFocus on aspects that differentiate
  • Make or choose the set of cards you’d like to useclarity
  • Mix of disciplines?Sketchers!
  • Everyone involved in the exercise should know the dictionary of sketching interaction designsIe.How do buttons look likeHow to input fields or drop downs look like etc
  • A lot of excercises and theories likeOne view of the creative process I like:according to Dave Gray – author of Gamestorming.But also six thinking hats, innovation games, ideo process cards etc.Shows how a problem is explored – with a multitude of solutions, these go into facets and subfacets of possible solution parts in the DIVERGE stage. Followed by the exploration part where you can see how some solutions are actually connected, some solve the same problem, some are not really feasible..And in the CONVERGE stage – where from the different solutions that are still there, you look critically at all of them and decide which one to go forward with.
  • Design course exercise that is often used at LbiThe Red Hat signifies feelings, hunches and intuition. When using this hat you can express emotions and feelings and share fears, likes, dislikes, loves, and hates.
  • The Green Hat focuses on creativity; the possibilities, alternatives, and new ideas. It's an opportunity to express new concepts and new perceptions.
  • converging
  • Easier if you have to communicate it to business stakeholders (specifically in finance sector)This comes back to the briefIf you have good acceptance criteria of what should be achieved, it will be easier to use these as criteria to select ideasAlternativesUser testStakeholder insightsTechnical limitations
  • For everyone who likes it a bit more scientific..It should also help to find opportunities for possible improvements of the winning solution
  • A quick exercise to get everyone engaged – handing out example cards and run a minute exercise to see whether they based on the earlier brief can now come up with a completely different idea.
  • Persona or take your mum- usually its not just one concept because you would want to try out a few more ideas Sometimes you get stuck with what came into your head first sometimes you forget what else is out there you want to do something differentiating
  • A quick exercise to get everyone engaged – handing out example cards and run a minute exercise to see whether they based on the earlier brief can now come up with a completely different idea.

Stimulating visual thinking UXLX Claudia Ehmke Stimulating visual thinking UXLX Claudia Ehmke Presentation Transcript

  • Stimulating visual thinking
    Claudia Ehmke
  • Overview
    - Set of cards to disrupt thinking
    - Certain exercises to stimulate team
  • Over to you…
  • Your brief
    - You have 1 minute.
    - Think of the last persona you worked with.
    - Sketch a personalised start page for their online banking.
  • On projects…
  • Background
  • Sketching is a Dialogue
    Create
    mind
    sketch
    (new) knowledge
    representation
    Read
    Bill Buxton. Sketching User Experiences
  • Disruption
    Parallel thinking
    How? Which projects? Which team?
    Status quo
  • Project types (or phases in project)
    KNOW BOTH
    e.g. iPhone app for recording expenses
    KNOW GOAL
    e.g. product for recording expenses
    KNOW TECHNOLOGY
    e.g. iPhone app for business users
    KNOW NOTHINGe.g. new product for business users
    Eddie Obeng, All change! Project leaders’ secret handbook
  • Project types (or phases in project)
    KNOW BOTH
    e.g. iPhone app for recording expenses
    KNOW GOAL
    e.g. product for recording expenses
    KNOW TECHNOLOGY
    e.g. iPhone app for business users
    KNOW NOTHINGe.g. new product for business users
    Eddie Obeng, All change! Project leaders’ secret handbook
  • Existing card sets
  • Overview of card types
    Process oriented
    • A day in the life
    • Affinity diagrams
    Game oriented
    • Prune your product tree
    • Create your product (cereal) box
    Keywords – closed (user experience-related) vocabulary
    • Limited access
    • Social validation
    Keywords – open vocabulary
    • Helicopter
    • Cloud
  • Ps: this is not an exhaustive list
  • Current card categories
    architecture
    Behavioural psychology
    security
    Recognition/perception
    (Ergonomics)
    Interaction design elements
    Error-proofing
    memory
    Game play
  • What else…
    architecture
    Interaction features
    Behavioural psychology
    Aspects of your personas
    security
    Anti-
    (the dark side)
    Recognition/perception
    (Ergonomics)
    Interaction design elements
    Error-proofing
    Experience principles
    (brand values)
    memory
    Game play
  • What you need…
  • A thorough brief:
    What do you want to get out of it?
    What challenges should be addressed?
    What are the limitations?
    Which scenarios/personas should be considered?
  • Personas or other project insights
  • Set of cards to disrupt
    Footer
    - Big
    • Mega
    • normal
  • team, paper, wall space
  • Set the lingo
  • Activities
    Problem
    Solution
    Ideation/
    Diverging
    Exploration
    Selection/
    Converge
    Dave Gray, Gamestorming
  • Activities forIDEATION
  • Exercise 1: 6 in 8 – gut instincts
    Draw 6 sketches in 8 minutes
    Focus on the key parts that make your solutions different
    This will help focusing everyone to engage with the problem on a high level.
    6-up template to help set the frame
  • Exercise 2: Force-in cards
    Spread the cards around your team – about 5-8 each.
    Ask everyone to use each of their cards to create another round of sketches (limiting the time usually helps).
  • Exercise 3: Pass around
    Everyone to choose to of their sketches
    Pass them around to the next person around the table.
    Everyone is solutionising based on their cards on the unknown sketches and therefore coming up with different solutions.
  • Exercise 4: Share the pen(Collaborative sketching)
    Draw in pairs or groups – the team will be working on the solution together!
    It’s all about communication
    First person is allowed to draw one line (not lifting the pen)
    Then pass on and the next person adds their line before passing it on.
  • Activities forSELECTION
  • Selecting ideas
    • Cards as criteria (weighted)
    • Assess solutions
    Pugh matrix
  • Opportunities
    • Select which aspects could be combined to create something better
    • Find compromise between options
    Pugh matrix
  • What’s next??
  • A card template
    Project specific vocabulary
    Easily extended
    Specific for the clients you are working for
    Share with the UX community – more inspiration for everyone
    category
    title
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  • A wrap-up
    Set of cards to disrupt thinking
    • Closed or open vocabulary
    Certain exercises to stimulate team
    • 6 in 8
    • Force-in cards
    • Pass around
    • Share the pen
    Other exercises to select
  • Thanks
    .claudiaehmke
    bewoelkt
    claudia.ehmke@lbi.com