Question Three What have you learnt from your audience feedback?
<ul><li>When carrying out the audience research I needed to find the best possible way to get a wide range of research back. I therefore chose to use the most popular social networking sight for our target audience, Facebook. </li></ul><ul><li>As a group we made a Facebook group where we posted questions directed at our audience. These questions were; 1. What genre of music do you think the video is appropriate for and why? -Do you think the video matches the genre we chose? 2. Does it remind you of any other music videos or media texts? Why do you think this is? 3. When you watch the video, how does it make you feel? What do you think while watching it? </li></ul>This is the simple way of collecting qualitative data. It was easier for us to collect this type of data rather than quantative, as this type of research is very time consuming and can cost money. If we were to have both time and money and collect quantative data it wouldn’t have been as constructive to us as numbers wouldn’t have told us exactly what people thought.
Other Feedback… <ul><li>The shots represent the music. Quick takes and jump shots for fast and longer takes for slow. It kept my attention for the whole video with the video matching the genre. </li></ul><ul><li>Good editing, light and care-free style fits the song. </li></ul><ul><li>Genre suits video, good variety of shots, editing is good. </li></ul><ul><li>I really like this video and the song is beaut! love the different types of shots I think the video suits the genre perfectly. I think maybe you could of had someone else feature in the video as well, but other than that its fabulous :) </li></ul><ul><li>Obviously the song had an indie feel which your video made the most of. Simple but effective. </li></ul><ul><li>Good guitar playing, good location choices, looks amateur which is good because it suits music. I really like the music video and overall would say its a really good indie video. </li></ul><ul><li>Video matches genre of music: I think the video goes very well with the genre of the song. Sort of folksy- woodsy that kind of thing. overall good indie video. </li></ul>
<ul><li>After receiving mostly positive comments except the thought of using someone else within the video I was really pleased with the audience feedback and after taking the extra person comment on board I agree that that possibly could have been a nice gesture to the video, I also think if I were to do the video again I would get a greater variety of shots as although we had many when putting the video together we did struggle for making one shot differ to the other. </li></ul><ul><li>I found the comments very useful in getting an overall view of our video on a 'real' audience. I was pleased to hear that everyone felt it was the right type of video for the music used, as this was a huge focus of ours. </li></ul>
Goodwin's Theory <ul><li>Goodwin identified key features which he found to be common in many music videos. One of these was: ‘A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.’ This is shown in my video, for example where the lyrics read ‘footprints of passion’ the visuals show the artist’s feet walking. </li></ul><ul><li>Another point he made was: ‘a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music’ We practice this when the shot of the guitar is being strummed and when the music gets faster in beat so does the pace of editing. This proves that the visuals in my video both illustrate and amplify the music. </li></ul><ul><li>And finally one other thing Goodwin says is ‘Multiple close-ups of the main artist or vocalist.’ Our video certainly follows this convention, we made sure that we used many close-ups but at the same time we were aware of the fact we were to use long shots and mid shots to create a variety. Even though it is a convention that so many other music videos use, it is proven to be an effective one. </li></ul>