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Grass Valley ID Manual-Abbreviated

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Selections from a 100 page corporate identity guide

Selections from a 100 page corporate identity guide

Published in: Design, Business

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  • 1. Table of ContentsCorporate Identity GuideSeptember 1, 2009 v 1.0 September 1, 2009 Corporate Identity Guide
  • 2. Section 1 Corporate IdentityCorporate Identity Guide 1-5September 1, 2009 The Grass Valley logo is available in 3 configura- tions to accommodate various space require- ments.The preferred format is the signature format,which is used for most outward bound communications.The column format and video format logos are generally used in space- constained situations where filling the available volume with the largest logo is important,such as in a list of sponsors for an event,or a small web banner ad. The examples shown at right are for full-color logos on a white or near-white background. The G-check should be reproduced in the back- ground color to achieve a white or near-white color. On the next few pages,we will cover usage on dark backgrounds as well as black and white usage. For a complete set of color and black and white logos, please visit the branding section of the Grass Valley Website. Signature Format examples:letterhead,1 RU products,advertising Video Format examples:web banners, videos,endorsements Column Format examples:vertical modules, small parts,binder edges 9X 3X3X 5X 16X Text aligns with “tail” 3/4X All dimensions based on 16:9 Roundtangle,therefore,X= 1/9 Roundtangle height X Logo Formats and Artwork—Color
  • 3. Section 1 Corporate IdentityCorporate Identity Guide 1-6September 1, 2009 When reproduced on a dark background,the G-check and the grass valley logotype should be white.If printing on a dark substrate (such as dark control panel surfaces) two-color printing with green and white inks may be required. Logo Formats—Color on Dark Background Signature Format examples:letterhead,1 RU products,advertising Video Format examples:web banners, videos,endorsements Column Format examples:vertical modules, small parts,binder edges
  • 4. Section 1 Corporate IdentityCorporate Identity Guide 1-7September 1, 2009 When printing in black and white,the Round- tangle behind the G-check changes to black. DO NOT use a color version of the logo as black and white printing would output the Round- tangle as gray instead of black—diluting the Grass Valley brand. Logo Formats—Black and White Signature Format examples:letterhead,1 RU products,advertising Video Format examples:web banners, videos,endorsements Column Format examples:vertical modules, small parts,binder edges
  • 5. Section 1 Corporate IdentityCorporate Identity Guide 1-13September 1, 2009 230 H 73 S 82 B 280 H 57 S 60 B 292 H 100 S 47 B 2 H 86 S 86 B 6 H 80 S 62 B 26 H 85 S 96 B 28 H 90 S 70 B 70 H 100 S 76 B 111 H 64 S 48 B Hue Sapphire Amethyst Ruby Amber GV Green 230° 300° 0° 35° 70° Saturation 75-100% Brightness 65-80% Saturation 75-100% Brightness 65-80% BRIGHTS Saturation 100% Brightness 37-45% Saturation 100% Brightness 37-45% DEEP Saturation 15-35% Brightness 90-95% Saturation 15-35% Brightness 90-95% PASTELS 203 H 100 S 64 B PMS 301 PMS 290 PMS 2612 PMS 484 PMS 487 PMS 3005 PMS 2593 PMS 485 PMS 160 PMS 158 PMS 156 PMS 364 PMS 366 PMS 368 202 H 25 S 96 B 267 H 9 S 92 B 1 H 33 S 92 B 30 H 39 S 100 B 80 H 27 S 90 B 50 H 100 S 100 B 43 H 92 S 83 B Gold 50° PMS 1245 PMS 100 PMS 116 55 H 40 S 100 B PMS 263 Secondary colors can help bring clarity to diagrams,add accents to documents,or prove useful in the development of software interfaces.The secondary color palette should be consulted when considering secondary color usage.The“brights”work well for color coding linework in diagrams.The“deeps”work well for back- ground tints for product drama shots. The "pastels”work very well for tint boxes behind text or facility icons in diagrams. Secondary Color Palette
  • 6. Section 2 Business DocumentsCorporate Identity Guide 2-6September 1, 2009 A PDF form for CD Labels is available from the Grass Valley internal website.This label is for generally business use and SHOULD NOT be used for Product Documentation or Software Disks. For product or commercial software CD/DVD formats,please see section 3. www.grassvalley.com www.grassvalley.com PDF template compatible with the following Avery-Dennison label stock: 15692, 18692, 5692, 5697, 5698, 5931, 6692, 8691, 8692, 8699, 8931, 8942, 8962 CD Labels for Inkjet or Laser Print
  • 7. Section 2 Business DocumentsCorporate Identity Guide 2-7September 1, 2009 Business cards can be ordered directly from the internal Grass Valley Website. Artwork files are available for regions where printing is done locally. Jeff Rosica President Grass Valley 2255 North Ontario Street Suite 150 Burbank, CA 91504 USA Office +1 (818) 729-7706 Cell +1 (818) 729-7777 Jeff.Rosica@grassvalley.com www.grassvalley.com .5”(12.7 mm) 1.28” (32.5 mm) .1”(2.5 mm) .15”(3.8 mm) .2”(5 mm) 3.5”(89 mm) 2” (51 mm) .1”(2.5 mm) 2.76 Logo Length 1 pt. wide PMS 368C Green Line 8 pt. Helvetica Neue 57 Condensed PMS 368C Green Name: 9.5 pt. Helvetica Neue 77 Bold Condensed 10 pt. leading Title: 8 pt. Helvetica Neue 57 Condensed 9 pt. leading Company: 8 pt. Helvetica Neue 77 Bold Condensed 9 pt. leading, 6 pts. leading before paragrah Address, Phone, E-mail: 7.5 pt. Helvetica Neue 57 Condensed 8 pt. leading. Seperate blocks with 3 pts. extra space. Type Specifications Business Cards
  • 8. Section 2 Business DocumentsCorporate Identity Guide 2-8September 1, 2009 Executive Business Cards Executive business cards are printed on the backside with a custom-glow in-the-dark un- dervarnish and additional spot varnishes over a double-black background.Because these cards are more expensive,they should be ordered by customer-facing employees only. Dual Language Business Cards Dual language business cards should be for- matted as shown.Alternatively,these cards can be printed two-sided using normal business card formatting on both sides. 50 Years of On-Air Innovation 1”(25.4 mm) CL CL .36”(9 mm) 7.25 pt. Helvetica Neue 53 Extended 2-color (PMS 368 + Black) 3D Logo with Luminous Yellow-Green Invisible Undervarnish Executive Cards Backside Guillaume Lefevre Vice President Sales, Asia Grass Valley 6/F, Tower A, Technology Fortune Center No.8 Xue Qing Rd, Haidian District Beijing, 100192 China Tel: (86) 010 5883 7469 Fax: (86) 010 5883 7482 Mobile: (86) 159 0118 7609 guillaume.lefevre@grassvalley.comwww.grassvalley.com Andrew Smith Manager of Press Relations Marketing Communications Department Grass Valley 1-12-8 Nihonbashi, Chuou-ku, Tokyo 103-0027 Phone. +81-3-3516-2578 Fax. +81-3-3516-2519 Andrew.Smith@grassvalley.com www.grassvalley.com 1-12-8 Horizontal Dual Language Vertical Dual Language 7pt. type Name and Title align to right edge of logo 7pt. type Address Align to left edge of logo 2pt. extra leading between address and phone numbers to align with English text Special Business Cards
  • 9. Section 2 Business DocumentsCorporate Identity Guide 2-10September 1, 2009 Two PowerPoint Templates are available for preparing presentations. For customer presen- tations,the 16:9 format is preferred. The 3:4 format is ideal for handouts and for internal presentations that have a high likelihood of being printed. These templates use transparency reflection ef- fects that are only available in PowerPoint 2007. PowerPoint documents authored in 2007 can be viewed faithfully in earlier versions,but not all editing features nor all slide formats (there are a total of 11) are available. The PowerPoint template is meant to comple- ment the photography that is available on the Grass Valley Image Archive on the Grass Valley Website.By using the images in .PNG format, you will be able to place images with transpar- ent backgrounds that include transparent re- flections and shadows. For users of earlier versions of PowerPoint,or for applications where printouts will be made for an audience (such as training slides),the 3:4 format may be preferable. 16:9 Customer Presentaton 3:4 Internal Presentation PowerPoint Templates
  • 10. Section 3 Publications and PackagingCorporate Identity Guide 3-1September 1, 2009 Expanding current systems with new storage can add many more years to the life of your Profile or K2 video server. Expanding K2 or Profile XP Systems with K2 Lx0 RAID Storage Expanding Existing Systems with the Latest in Storage Technology Roger Crooks October 2008 APPLICATION NOTE www.grassvalley.com EExpanding K2 o s with K2 SSSSSSSSSSSSSSSSSSSSSyyysstteemmsExpanding E KAYENNE VIDEO PRODUCTION CENTER grassvalley.com/switchers Leadership powered by innovation. www.grassvalley.com EDIUSEditing for the Digital Generation Édité pour la génération de digitals Editing for the Digital Generation Edición para la generación digital Version 5Install Disk 1 071853102April 2008 Copyright © 2009 Grass Valley. All rights reserved. Grass Valley, the GV logo, and Ignite HD are trademarks of Grass Valley. All other trademarks are the copyrights of their respective companies.This CD-ROM contains: • Encore 1.7.3.2 Software (SW) and ReadMe.txt • Encore Salvo Editor 1.1.0 SW • Encore Soft Panels 2.2.0 SW • NetConfig 2.0.9 SW • Concerto 1.7.5 Matrix SW • Trinix 2.4.2 Matrix SW • SMS 7500 8.3.2 Matrix SW and related utility SW and documentation. By following the guidelines in this section,it will be possible to reuse graphic assets quickly and implement them easily and consistently in customer-facing materials.This not only saves time,it saves money and helps build our brand identity. Grass Valley’s identity extends beyond the application of the logo and the formatting of information to templates.The methods devel- oped for conducting photoshoots and creating technical diagrams,which begin this section, form important building blocks that help all groups develop materials quickly without un- necessary rework of graphic assets. Product Documentation and Packaging
  • 11. Section 3 Publications and PackagingCorporate Identity Guide 3-2September 1, 2009 A successful photoshoot begins with planning the session. Since it can take up to 4 hours to set up a scene, its important to group similar shots together to maximize the time invest- ment. Your Marcom representative can help you coordinate a photoshoot that will be dis- tributed company-wide through the online image archive on the Grass Valley Website. Models and Talent Where models or hands are required in pho- tos, a professional model from a talent agency should be used. While a professional model does add expense to the shoot, the result- ing images are generally superior compared to using in-house personnel recruited for the day. Model selection should focus on trying to achieve the best demographic match to a typical product user, with a neutral ethnic or regional look. Lighting Products should be lit with neutral lighting. Any glows or special effect lighting should concentrate on a black backdrop so that im- ages can be clipped from backgrounds and still look natural. Photoshoots
  • 12. Section 3 Publications and PackagingCorporate Identity Guide 3-3September 1, 2009 Shot list organized by stage setup, then by scene Technical requirements Scene sketch and notes speed setup and planning for publications Shots grouped by scene, building to product family photo The final results of a well planned and coordinated effort The Shot List The shot list drives the photoshoot. Work with your Marcom representative to develop a series of “scenes” when photographing product fami- lies so that setup time can be minimized. On large photoshoots where multiple products are being shot, sketches that accompany the shot list help everyone understand what is expected and keep scene changes moving. Do’s and Don’ts for Photoshoots • Do remove all manufacturing stickers, test labels and clean up any blemishes • Do have all the parts necessary to build a complete product and have all products ready to go on photoshoot day • Do identify to the Marcom team what im- ages you expect from the shoot and what features are important • Don’t have the photographer take manu- facturing or technical manual photos. These should be done by in-house personnel. Professional photography should be shot primarily for advertising and promotional materials, with additional uses a bonus. On-Site Photoshoots Where possible, photoshoots are best done in the photographer’s studio. When this is not possible, a suitable unobstructed space approx. 15’ x 20’ (5 x 7 m) in the facility is needed. Con- ference rooms, when cleared of furniture, work very well. The ability to shut off the lights and block sunlight is necessary too, along with the need for plenty of power for the camera light- ing equipment. If equipment has illuminated buttons or displays, they should be lit and technical personnel from the product line will need to be available for assistance. Photoshoot Planning
  • 13. Section 3 Publications and PackagingCorporate Identity Guide 3-4September 1, 2009 While every product seems to have a special feature that needs a photo,there are some “standard”photo poses that have become par- ticularly useful. The photos shown here should be considered standard photo poses when shooting individual products.On the follow- ing pages,we’ll put these images to use in our customer facing materials. Front View Shot Note how products can be stacked into families. Slight view of top adds 3D realism. 3/4 View“Hero”Shot Note exagerated perspective and low point of view. Meant to imply power. “Glamour”Shot Generally designed around an advertising or marketing strategy. Styled for advertising and product reviews in magazines. “Standard” Shots and Scenes
  • 14. Section 3 Publications and PackagingCorporate Identity Guide 3-7September 1, 2009 Technical diagrams are an important tool for conveying the power and flexibility of Grass Valley equipment.The following pages will illustrate Grass Valley con- ventions for creating diagrams that are consistent in design and clearly commu- nicate functions and signal flow. Diagrams that are prepared for publications are generally drawn in Adobe Il- lustrator.The specifications in this document are based on the Adobe Illustrator tool set.For users of office drawing applications,this section can be used as a more general guide,which will need to be adapted for the limitations of the application. • HQ • WMV • QuickTime Nonlinear Editing System T2 iDDR 640 GB hard drive provides up to 9 hours of HD @ 150 Mb/s FTP • HQ • WMV • QuickTime • HQ • WMV • QuickTime Video Equipment Portable HDD and Flash Drives DVD-R/RW HD-SDI USB 2.0 Disk DVI Component Composite HD-SDI RS-422 HD-SDI RS-422 HD-SDI XLR A/V Mixer Vision Mixer Linear Editor Projector Diagrams In the example below,the T2 iDDR is the featured product and we have chosen to use a product photo from the image archive to make it stand out in the dia- gram.Were this a rackmounted product,we would use a front-view photo to make for neater signal flow paths.When a featured product is shown in a dia- gram,it’s generally scaled 150-175% larger than the other icons in the diagram. Diagrams are generally drawn at a“natural”size,based on the size of product icons in the Image Archive on the Grass Valley Website,and then scaled to a final size for publication.On documents with multiple diagrams,all diagrams in the publication should be scaled the same percentage for consistent presentation.
  • 15. Section 3 Publications and PackagingCorporate Identity Guide 3-11September 1, 2009 Data sheets make extensive use of the assets in the Grass Valley Image Archive. Data sheets generally consist of product photos,key fea- tures list,product description,specifications, and ordering information.Optional elements include rear panel illustrations,workflow dia- grams,and comparison tables.The examples shown here illustrate how different assets are formatted within data sheets. Marcom templates currently include versions for 2,4,or 6 page datasheets. Reflective Photo from Image Archive Rear Panel Illustrations Created from Reference Library Detail Photos from Well-Planned Photoshoot used in Roundtangles Data Sheets
  • 16. Section 3 Publications and PackagingCorporate Identity Guide 3-17September 1, 2009 Retail documentation uses rich black (40% C, 100% K) background color. The product name and version number are bolder and more prominent as well.The template provides room for up to 4 language translations to meet retail packaging requirements. www.grassvalley.com 071853102 April 2008 EDIUS Quick Start Guide Guía de Inicio Rápido version 5 EDIUSQuickStartGuide GRASS VALLEY, INC. • 400 PROVIDENCE MINE RD. • NEVADA CITY, CA 95959 USA © Copyright 2009 Grass Valley. All rights reserved. [product names] are registered trademarks and [product names] are trademarks of Grass Valley. All other tradenames referenced are service marks, trademarks, or registered trademarks of their respective companies. Specifications subject to change without notice. version5 Editing for the Digital Generation Édité pour la génération de digitals Editing for the Digital Generation Edición para la generación digital Quick Start or “Try Out” Guides—Retail
  • 17. Section 3 Publications and PackagingCorporate Identity Guide 3-19September 1, 2009 A multi-language template for CDs and DVDs destined for retail channels is available on the Grass Valley Web site. The Product Name and Version Number needs to stand out,so is print- ed in PMS 368C or the CMYK equivalent (57% C, 100% Y),our corporate color. Additional design for product-specific cam- paigns may be desired.Please work with your Marcom representative to ensue consistency. www.grassvalley.com EDIUS Editing for the Digital Generation Édité pour la génération de digitals Editing for the Digital Generation Edición para la generación digital Version 5 Install Disk 1 071853102 April 2008 Copyright © 2009 Grass Valley. All rights reserved. Grass Valley, the GV logo, and Ignite HD are trademarks of Grass Valley. All other trademarks are the copyrights of their respective companies. This CD-ROM contains: • Encore 1.7.3.2 Software (SW) and ReadMe.txt • Encore Salvo Editor 1.1.0 SW • Encore Soft Panels 2.2.0 SW • NetConfig 2.0.9 SW • Concerto 1.7.5 Matrix SW • Trinix 2.4.2 Matrix SW • SMS 7500 8.3.2 Matrix SW and related utility SW and documentation. CDs and DVDs for Retail
  • 18. Section 4 Product Hardware IdentityCorporate Identity Guide 4-1September 1, 2009 Consistent product branding on the product and its packaging and technical documenta- tion helps ensure customer confidence in Grass Valley products.The following guidelines are provided to ensure consistency in our message of quality to our customers. Usage of the Grass Valley Logo and the Grass Valley Logomark on Products The first encounter of Grass Valley branding on a product should bear the entire Grass Val- ley logo,with subsequent encounters using only the logomark.When applied to typical broadcast products that often consist of a rackmounted frame and a remotely connected control panel or user interface,the entire logo is applied to the control panel or the splash screen of the user interface.Just the logomark is applied to the frame. For product documentation,the entire Grass Valley logo shall be used on the cover of the document and the logomark can be used as a footer on individual pages. For product packaging,the entire Grass Valley logo shall be used. Logomark or“G-check” Complete Logo Logotype Use the complete logo on splash screens, control panels, and packaging Use just the logomark on rackmounted products, circuit boards, and accessories Product Hardware Identity
  • 19. Section 4 Product Hardware IdentityCorporate Identity Guide 4-4September 1, 2009 Desktop devices or panels that are used in control rooms will bear the complete Grass Valley logo,including the“grass valley”text. The proportion of the logo size to the product branding text should be consistent with the specifications on page 4-2 of this guide. Control Panels with Dark Backgrounds Use two-color logo silkscreened PMS 368C and white. Note the white G-check, which must be carefully aligned. Control Panels with Bright Backgrounds Use single-color logo silkscreened black. Note the transparent G-check, Which minimizes production issues. Unusual Products Products for both desktop and rack se should use the complete logo. Logo and product branding placement may need to be adjusted in some cases. Branding on Control Panels
  • 20. Section 4 Product Hardware IdentityCorporate Identity Guide 4-8September 1, 2009 Rackmount Products 1-3 RU 124132 12.5 10 12 Translucent Window Smoked acrylic window to match Pantone plastic chip ref. T705-1-2 Allows user to see LCD and LEDs inside product. Can be drilled for venting, if needed. SAPPHIRE BROADCAST SERVER ransluTr Wiinddoww PS 1 PS 2 Status Activity 12 PS 1 PS 2 Status Activity LCD Displays Where possible, LCD displays should have a bright green background, similar to PMS 368 Membrane Buttons Minimum 12 mm square with 2 mm round corners. Silkscreen PMS Cool Grey 9 background White numbers 14 pt. Helvetica Neue Medium Extended Scale other legends as needed to minimum 8 pt. Clear = / * 8 9 – 5 6 + 2 7 4 1 3 0 • Enter Format Frame Rate 10.0.1.1 SAPPHIRE BROADCAST SERVER PS 11 PS 2 tatusSt Activity PS 11 PS 2 tatusSt Activity 10.0.1.1 625 720i 720p 1080i 1080p 24 25 30 50 60 LED Legends White, flush right, initial caps 8 pt. Helvetica Neue Medium Extended 10 pt. Helvetica Neue Medium Extended for group headings Grouping lines are 1.5 pts. wide Note: All dimensions in millimeters Additional Specifications by Feature Type Shown on 3 RU Bezel
  • 21. Section 5 Software IdentityCorporate Identity Guide 5-3September 1, 2009 Grass Valley applications make extensive use of the“Floating Panel”concept for zoning user interface activity areas.This allows the applica- tion to“push forward”the controls that are in use,while retaining tabs that provide quick access to additional features. Desktop Application User Interface
  • 22. Section 6 Building Signage and FacilitiesCorporate Identity Guide 6-1September 1, 2009 Each Grass Valley site will need to be addressed individually for exact signage requirements to develop a harmonious site plan that addresses the current architectural constraints and regu- lations at the particular facility. The following guidelines present“ideal”sig- nage scenarios and can be adapted to meet site-specific requirements.Be sure and work with you facilities and Marcom representative, should you need building signage. Building Signage
  • 23. Section 6 Building Signage and FacilitiesCorporate Identity Guide 6-2September 1, 2009 Monument signs are extremely site specific and need to be coordinated not only with Marcom and Facilities organizations,but local planning authorities as well. The example shown here is from the Nevada City main plant entrance. Built primarily from thick aluminum sheets and semi-transparent white plexiglass,the G-check is illuminated at night via solar powered LEDs. Other major sites can use this example when developing their site for signage. 1/2”aluminum, paint to match PMS 368 satin or pebble finish 1/2”aluminum, paint gloss black Mounting Studs, As Required Cool white LED rope light,12V mount behind diffuser panel Inlaid 3/4”raised Plexiglass G-check over 1/4”milk plex diffuser 45” 54-5/8” 85-5/16” 25-5/16” 7-1/2” 10-1/2” Monument Signs—Dimensional Letters
  • 24. Section 6 Building Signage and FacilitiesCorporate Identity Guide 6-3September 1, 2009 In many facilities,a panel system for signage is used. Logos should be sized to he maximum amount as shown,within the margins in this specification.The signature format for the logo is prefered, the video format of the logo is ac- ceptable as well. Background Colors for Signage The preferred background color for signage is black. An alternate background color is white. Where Grass Valley signage must be integrated into colored systems at shared facilities,please add either a white or black background or use a single-color version of the logo.See the follow- ing pages for examples. Minimum margin is 1/2 the logomark height from all edges Minimum margin is 1/2 the logomark height from all edges Vinyl Colors PMS 368 match for Green White for all type Substrate 5 mm black Diebond, 6 mm black Econolite, or equivalent Lay-up white vinyl G-check on top of PMS 368 vinyl Center logo vertically and horizontally on panel Center logo vertically and horizontally on panel as shown. do not include decenders of logotype Logo in Video Format Works Well for Shorter Signs Monument Signs—Vinyl
  • 25. Section 7 Tradeshows and EventsCorporate Identity Guide 7-1September 1, 2009 Tradeshow booth configurations change from show to show.The guidelines presented in this section are based on NAB 09,where our new brand was introduced.This booth is quite modular and can be re-configured for specific show requirements. Tradeshows and Events
  • 26. Section 7 Tradeshows and EventsCorporate Identity Guide 7-2September 1, 2009 Main Demo Pods Secondary Demo Pods Camera Stage Reception Conference Rooms and Lounge Booth Property Overview
  • 27. Section 7 Tradeshows and EventsCorporate Identity Guide 7-3September 1, 2009 KAYENNE VIDEOPRODUCTIONCENTER Introducing the world’s most powerful production switcher. 50” Monitor 50” Monitor50” Monitor 12” 3” 21” 17.5” KAYENNE VIDEO PRODUCTION CENTER 39” 58” 39” 58” 9” 9”14.5” PRODUCT NAME: Helvetica Neue 73 Bold Extended 650 pt.,all caps DESCRIPTION: Helvetica Neue 63 Medium Extended 300 pt.,all caps HEADLINE: Helvetica Neue 63 Medium Extended 400 pt.,sentence caps Main Demo Pod—FrontDemoArea BillboardWall Main Demo Main Demo Area—Front
  • 28. Section 7 Tradeshows and EventsCorporate Identity Guide 7-6September 1, 2009 Tablet Graphics are used to draw customers into a discussion of the featured product or workflow.They are generally produced in sets starting with a“tag line”introduction graphic followed by more detailed product information and diagram graphics. Tablet Graphics are inkjet on 11x17”high-qual- ity imaging devices and then back-mounted to oversize plexiglass panels with polished edges. They are slipped into stands that can contain up to 4 graphics to provide a narrative stack of informational graphics. All tablet graphics are prepared by the Marcom department and conform to templates held within the department.Graphics submitted by other departments for tradeshows will be con- sidered input files and will be reformatted as necessary to maintain style consistency. These graphics are meant to be handled,so use them to your advantage.During slow periods, place a“Tag Line”graphic at the front of the stack to draw customer interest. Flip to the next graphic,which could be a set of top fea- tures.As you begin a more technical discussion, flip to a workflow diagram.As the discussion gets deeper,hand the graphic to your customer and ask them about their facility.With graphic in hand,you’ve anchored your customer,who’s already beginning to imagine our equipment in his facility. Tablet Graphics