Brand Development in the Broadcast Industry<br />When Grass Valley separated from its parent company Thomson, it refocused the brand on the professional video market. Extending brand values throughout their corporate culture has positioned them as the leader in ergonomic, efficient, and reliable enterprise video products.<br />Geothermal Marketing Plan v1.0<br />Video Spots<br />Booth at NAB ‘09<br />Los Vegas<br />Billboard<br />
Consistent Brand Impressions at Grass Valley<br />An extensive 100-page manual solves branding issues from advertising through video production and helps marketing programs scale quickly and efficiently.<br />Geothermal Marketing Plan v1.0<br />
Brand Identity and Advertising Background<br />At ADinfinitum, I drove hundreds of campaigns across retail and industrial sectors in a variety of markets<br />Geothermal Marketing Plan v1.0<br />Grass Valley “YES” campaign<br />Native Botanicals Packaging Program<br />Retail Display Manufacturer<br />
Advocacy and Public Service Advertising<br />Geothermal Marketing Plan v1.0<br />I was honored to receive commissions to create these memorial advertisements. Emotionally difficult to do, they are personally my most satisfying samples.<br />Post-911 Memorial Ad, Broadcast Engineering-Special Edition<br />Post-Katrina White House Press Awards Ad<br />
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