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Online College Search



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  • 1. Clark University Online College Search Plan April 22, 2009
  • 2. The Search Process Parents & Students Princeton UCan- USA.Edutim Peterson’s CollegeBoard USNews CTCL Zinch Naviance NCES facebook Google Review network e Q: Does the content and experience give prospective students and their parents what they want/need from the school website? Stealth Applicants ADMISSION
  • 3. Comparable Schools
  • 4. Market • More students enrolling than ever • Parents much more value conscious (Is our school worth it?) • Key is to differentiate • Everyone is responsible for advancing the mission • The internet has had the biggest impact on the college application process recently
  • 5. Market • 67% of undergraduate institutions used or planned to use a paid search • 57% of college-bound students use the World Wide Web to research colleges and universities • Generation-Y is looking for an instantaneous yet personalized approach to the college search • A recent survey in MA found that more than 90% of students interested in attending four-year colleges use “matchmaking” sites in their search • Colleges now use social media to reach their target more than Fortune 500, and Inc. 500 Companies • “Stealth Applicants”
  • 6. Recommendation Analyses of the ten target sites showed that the websites which may act as incubator for Clark’s developing brand are somewhat limited. Most of these important referring sites do not allow the flexibility to shape the university’s image. The university aims not only to differentiate itself from other schools, but to spread the word. Based on careful online research we found opportunities to market the Clark brand at five different websites;,,,, and
  • 7. Recomendation
  • 8. Clark Voices
  • 9. Join Clark Facebook Page
  • 10. Bring Clark materials back to your high school
  • 11. Send us feedback about the website and your ideas to advertise the Clark image at 138 Downing St Monday-Friday 8:30 a.m.- 5 p.m. Phone: 508-793-7441 Fax: 508-793-7565
  • 12. Become a Clark Marketer