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Spreading the word: experiences of writing a plain-language newsletter - Sarah Carr

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In January 2007, Plain Language Commission (PLC) launched a free monthly e-newsletter, Pikestaff. By the time of the conference, we had published over 40 issues, distributed to around 2,000 customers, ...

In January 2007, Plain Language Commission (PLC) launched a free monthly e-newsletter, Pikestaff. By the time of the conference, we had published over 40 issues, distributed to around 2,000 customers, colleagues and others.
This session described our experiences of producing Pikestaff, using as a framework the PROCESS method (PLC’s five-stage approach to writing).

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    Spreading the word: experiences of writing a plain-language newsletter - Sarah Carr Spreading the word: experiences of writing a plain-language newsletter - Sarah Carr Presentation Transcript

    • Spreading the word:
      experiences of writing
      a plain-language newsletter
      Sarah Carr, 13 October 2010
    • Introducing Pikestaff
      • Free e-newsletter of 2,000–2,500 words
      • Written by me, edited by Martin Cutts
      • Started January 2007
      • Have now published 41 issues
      • Emailed to 2,000 customers and colleagues
      • Reader survey completed summer 2010
    • PROCESS method
      PLC’s five-stage approach to writing:
      • Purpose
      • Content
      • Structure
      • Style and language
      • Revision of everything
    • Purpose
      • What you want to achieve
      • Target readers
      • Title and logo
      • Frequency and timing
      • Method of distribution
      • Promoting the publication
    • Content
      • Overall length
      • Article types and lengths
      • Regular slots
      • Encouraging contributions from others
      • Ensuring factual accuracy
      • Archiving content
    • Structure
      • Organising topics and items
      • Navigational aids
      • Graphics
      • Layout and design
    • Style
      • Language used
      • Explaining technical jargon
      • Ensuring accuracy
    • Revision of everything
      • Editing and proofreading
      • Dealing with any errors that slip through
    • For more information
      • To subscribe to Pikestaff, visit
      www.clearest.co.uk and click on ‘Newsletter’.
      • To contact me, email
      sarahcarr@carrconsultancy.co.uk.
      • For further reading, try Producing Successful
      Magazines, Newsletters and e-Zines, by Carol
      Harris, How To Books, 2004.