Social analytic metrics provide insight into the world of consumers unlike ever before, and are being used to proactively engage with consumers or potential consumers.

1. Powerful Social Analytic Tools Ensure Faster Insights
Social analytic metrics provide insight into the world of consumers unlike ever before, and are being
used to proactively engage with consumers or potential consumers. According to Forrester Research,
social networking platforms are a growing trend among businesses. The research company predicts that
social enterprise applications will grow at a compound annual growth rate of 61 per cent to become a
$6.4bn market in 2016.While the insights and actions derived from the analysis of social data can
produce significant ROI in a variety of business functions and processes, early attempts to develop social
analytics have centered around the marketing department’s needs.
Organizations across the social business spectrum are beginning to appreciate the immense intelligence
that can be derived by looking at millions of conversations taking place in the open, between those
engaging in social media. Social media has become an increasingly important source of website traffic.
Social networking sites paves the way for corporate sectors involved e-commerce to establish contacts
and enlarge their network through personal contacts. This further ensures a wider audience for their
marketing campaigns. And by understanding where the users are coming from and knowing what topics
excite them, there can be a tremendous difference which can make a successful website and a failed
social media campaign.
To ensure a wider customer base from the potential prospects requires the organizations to analyze and
evaluate their audience, and social media analytic tools help organizations in this effort. These tools can
efficiently identify the requirements and interests of the target audience by monitoring the activities
and tracking their online activities.
Social analytics are important today as one in every ten internet visit end on a social network. These
tools help the organizations with real-time reports of products and services that are of interest to these
customers. With the help of such engagement metrics, the new age enterprises can plan out and
incorporate customer retention strategies. Armed with the reports from social media, and actionable
intelligence the enterprises develop more efficient marketing techniques. Though the different websites
in the social space were first built with the aim of connecting people, it is now powerful platforms for
persuasion. A growing number of people now use social media to share opinions, make
recommendations and seek guidance and direction.
The ability to analyze and mine data in scale within social networks is enabling a range of intriguing and
useful applications that can plug into social media networks and make use of the knowledge inside
them. Each of these requires technologies that can handle the enormous scale, complexity, speed, and
computation requirements in a way that remains cost effective inside a rapidly-rising exponential
window. Invest in a solution that can provide faster insights into comprehend what keeps customers
engaged, and reveal the levers that can influence revenues for a significant ROI.
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