Social media lunch and learn series<br />Session II<br />The strategy<br />Search Engine Optimization<br />Case studies<br />
Monitoring, anyone?<br />
Our social media objectives<br />
Our social media objectives<br />Make money<br />Generate leads for our direct sales team<br />Branding<br />Be the most w...
Our social media objectives<br />Make money<br />Generate leads for our direct sales team<br />Branding<br />Be the most w...
The anatomy of Google search results<br />Sponsored<br />
Action items<br />
Action items<br />Create keyword-heavy content<br />Embed keywords into website copy<br />Generate blog posts around our k...
Our strategy<br />
Our strategy<br />
Our strategy<br />
Our strategy<br />
Our strategy<br />
Social Media is About Your Business Success<br /><ul><li>Accept that you need expert guidance
Align your social media efforts with overall business goals
View social media as a public-facing area of operations
Don’t do it just to do it</li></li></ul><li>Strategy Before Execution<br />Define success <br />Choose tools and platforms...
Case Study # 1Pimento’s Cupcake Giveaway<br />Small business looking to grow brand awareness in Knoxville market<br />Cupc...
Case Study # 2Physician Recruiting Platform<br />Large local/regional medical practice<br />Spending too much to recruit n...
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Social media lunch and learn series, Aug. 24th

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In the second week of our social media lunch and learn series, Claris Networks' Bill Piper and Ackermann PR's Katie Allison Granju presented a social media strategy, search engine optimization, and case studies in social media marketing.

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Social media lunch and learn series, Aug. 24th

  1. 1. Social media lunch and learn series<br />Session II<br />The strategy<br />Search Engine Optimization<br />Case studies<br />
  2. 2. Monitoring, anyone?<br />
  3. 3. Our social media objectives<br />
  4. 4. Our social media objectives<br />Make money<br />Generate leads for our direct sales team<br />Branding<br />Be the most well known cloud computing/IT services provider in the markets that we serve<br />
  5. 5. Our social media objectives<br />Make money<br />Generate leads for our direct sales team<br />Branding<br />Be the most well known cloud computing/IT services provider in the markets that we serve<br />That means great organic SEO<br />
  6. 6. The anatomy of Google search results<br />Sponsored<br />
  7. 7. Action items<br />
  8. 8. Action items<br />Create keyword-heavy content<br />Embed keywords into website copy<br />Generate blog posts around our keywords<br />Drive traffic to website through social media<br />
  9. 9.
  10. 10. Our strategy<br />
  11. 11. Our strategy<br />
  12. 12. Our strategy<br />
  13. 13. Our strategy<br />
  14. 14. Our strategy<br />
  15. 15. Social Media is About Your Business Success<br /><ul><li>Accept that you need expert guidance
  16. 16. Align your social media efforts with overall business goals
  17. 17. View social media as a public-facing area of operations
  18. 18. Don’t do it just to do it</li></li></ul><li>Strategy Before Execution<br />Define success <br />Choose tools and platforms based on goals<br />Put metrics in place<br />Monitor and measure<br />Adjust and refine<br />
  19. 19. Case Study # 1Pimento’s Cupcake Giveaway<br />Small business looking to grow brand awareness in Knoxville market<br />Cupcake giveaway took advantage of existing overstock<br />Contests on Facebook and Twitter<br />Huge public engagement<br />Traditional media coverage when a direct pitch would have flopped<br />
  20. 20. Case Study # 2Physician Recruiting Platform<br />Large local/regional medical practice<br />Spending too much to recruit new physicians without getting enough strong candidates.<br />Interested in building national brand awareness<br />Innovative, branded online recruiting platform built on “earned attention” concept<br />
  21. 21. Case Study # 3: Supercharged Personal Networking<br />Individual employees given autonomy and time to enhance online brand for business networking.<br />Cultivate online relationships in same way you cultivate off-line.<br />Find your voice; be part of the conversation<br />Convert online contacts to face-to-face interaction<br />
  22. 22. For next week<br />Top 3 things that would keep you from being successful with social media<br />Top 3 people in your organization that could execute these tasks<br />
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