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Social media lunch and learn series, Aug. 24th
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Social media lunch and learn series, Aug. 24th

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In the second week of our social media lunch and learn series, Claris Networks' Bill Piper and Ackermann PR's Katie Allison Granju presented a social media strategy, search engine optimization, and …

In the second week of our social media lunch and learn series, Claris Networks' Bill Piper and Ackermann PR's Katie Allison Granju presented a social media strategy, search engine optimization, and case studies in social media marketing.

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Transcript

  • 1. Social media lunch and learn series
    Session II
    The strategy
    Search Engine Optimization
    Case studies
  • 2. Monitoring, anyone?
  • 3. Our social media objectives
  • 4. Our social media objectives
    Make money
    Generate leads for our direct sales team
    Branding
    Be the most well known cloud computing/IT services provider in the markets that we serve
  • 5. Our social media objectives
    Make money
    Generate leads for our direct sales team
    Branding
    Be the most well known cloud computing/IT services provider in the markets that we serve
    That means great organic SEO
  • 6. The anatomy of Google search results
    Sponsored
  • 7. Action items
  • 8. Action items
    Create keyword-heavy content
    Embed keywords into website copy
    Generate blog posts around our keywords
    Drive traffic to website through social media
  • 9.
  • 10. Our strategy
  • 11. Our strategy
  • 12. Our strategy
  • 13. Our strategy
  • 14. Our strategy
  • 15. Social Media is About Your Business Success
    • Accept that you need expert guidance
    • 16. Align your social media efforts with overall business goals
    • 17. View social media as a public-facing area of operations
    • 18. Don’t do it just to do it
  • Strategy Before Execution
    Define success
    Choose tools and platforms based on goals
    Put metrics in place
    Monitor and measure
    Adjust and refine
  • 19. Case Study # 1Pimento’s Cupcake Giveaway
    Small business looking to grow brand awareness in Knoxville market
    Cupcake giveaway took advantage of existing overstock
    Contests on Facebook and Twitter
    Huge public engagement
    Traditional media coverage when a direct pitch would have flopped
  • 20. Case Study # 2Physician Recruiting Platform
    Large local/regional medical practice
    Spending too much to recruit new physicians without getting enough strong candidates.
    Interested in building national brand awareness
    Innovative, branded online recruiting platform built on “earned attention” concept
  • 21. Case Study # 3: Supercharged Personal Networking
    Individual employees given autonomy and time to enhance online brand for business networking.
    Cultivate online relationships in same way you cultivate off-line.
    Find your voice; be part of the conversation
    Convert online contacts to face-to-face interaction
  • 22. For next week
    Top 3 things that would keep you from being successful with social media
    Top 3 people in your organization that could execute these tasks