Social media lunch and learn series, Aug. 24th

Social media lunch and learn series
Session II
The strategy
Search Engine Optimization
Case studies

Monitoring, anyone?

Our social media objectives

Make money
Generate leads for our direct sales team
Branding
Be the most well known cloud computing/IT services provider in the markets that we serve

Make money
Generate leads for our direct sales team
Branding
Be the most well known cloud computing/IT services provider in the markets that we serve
That means great organic SEO

The anatomy of Google search results
Sponsored

Action items

Action items
Create keyword-heavy content
Embed keywords into website copy
Generate blog posts around our keywords
Drive traffic to website through social media

Our strategy

Social Media is About Your Business Success
Accept that you need expert guidance
Align your social media efforts with overall business goals
View social media as a public-facing area of operations
Don’t do it just to do it

Strategy Before Execution
Define success
Choose tools and platforms based on goals
Put metrics in place
Monitor and measure
Adjust and refine

Case Study # 1Pimento’s Cupcake Giveaway
Small business looking to grow brand awareness in Knoxville market
Cupcake giveaway took advantage of existing overstock
Contests on Facebook and Twitter
Huge public engagement
Traditional media coverage when a direct pitch would have flopped

Case Study # 2Physician Recruiting Platform
Large local/regional medical practice
Spending too much to recruit new physicians without getting enough strong candidates.
Interested in building national brand awareness
Innovative, branded online recruiting platform built on “earned attention” concept

Case Study # 3: Supercharged Personal Networking
Individual employees given autonomy and time to enhance online brand for business networking.
Cultivate online relationships in same way you cultivate off-line.
Find your voice; be part of the conversation
Convert online contacts to face-to-face interaction

For next week
Top 3 things that would keep you from being successful with social media
Top 3 people in your organization that could execute these tasks

Social media lunch and learn series, Aug. 24th

by Claris Networks on Aug 25, 2010

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Social media lunch and learn series, Aug. 24th — Presentation Transcript

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