Social media lunch and learn series, Aug. 17th part b

Social Media 101 An Introduction to new communications tools

Can Business Be “Social”?

Can Business Be “Social”?
Social Media’s value as a business tool:
Ultimate audience segmentation tool
Opportunity to reach customer at marketing, sales, and service points
Delivers message directly to customers
Enhance existing marketing strategy
Customer referrals for lead generation and recommendations
Increase sales productivity – verify leads, gather info, engage

Overview of Well-Known Social Networking Platforms

Facebook is the most well-known of today’s social networking platforms
500 million registered users by July 2010
Site was open only to students in 2004, but expanded to public Sept. 2006
Fastest growing audience: 55+ (up 922.7% in 2009)
Average American user is on Facebook site for 7+ hours/month
The 500 Million Pound Gorilla

Sample Business Uses
Sharing brand news with consumers
Coupon/Discount promotions
Promoting special events
Generating support for company-supported charitable causes
Funnel for directing consumers to primary web site and other social channels

Short and Sweet
Twitter is the best known of the so-called “microblogging” sites.
Combination of instant messaging with blogging
190 million users send 65 million “tweets” per day.
Service initially launched July 2006
45-54 year olds are the top demographic
Women comprise 53% of Twitter users

Twitter has found significant business use as a customer service channel
Outreach to journalists and trade media
Communicate time-sensitive alerts
Crisis communications
Event coverage & promotion
Reputation management and SEO

Every minute, 24 hours of video is uploaded to YouTube
Second most popular search engine
Serves almost 2 billion videos per day
Daily audience exceeds combined primetime audiences of ABC, CBS, NBC
The Revolution Will Be Televised…without Televisions

Customer service – visual installation/assembly instructions
Contests and promotions
Provide video content for media releases
Behind the scenes tours
Product demonstrations

The Gray Flannel Network
The oldest of the “Big 4” social networks – Launched in 2003
75 million users in 200 countries
64% male, average age 41, average income > $100k
Adding 1 new member every second

Employee recruitment; headhunting
Networking with existing customers for new customer referrals
Research industry trends and topics
Identify potential vendors, suppliers, and outsourcing opportunities
Competitor research

Blogs: Freedom of the Press Belongs to Those Who Own One
A key element in the early evolution of social media
Evolved from forums and message boards in the early 1990s
Encouraged participation from readers in comments and in cross-linking
Technorati.com was tracking more than 112 million blogs by 2008

Establish company representative as industry thought leader
Build SEO
Brand building/management
Networking and consumer communications

Social media lunch and learn series, Aug. 17th part b

by Claris Networks on Aug 17, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 10

Statistics

Social media lunch and learn series, Aug. 17th part b — Presentation Transcript

http://clarisnetworks.com	9
http://www.clarisnetworks.com	1