Social media lunch and learn series, Aug 17th - Part BPresentation Transcript
SOCIALLY ACCEPTABLE: Social media and digital strategies for the small to medium sized business. Presented by:
What to expect What’s in this for you? How do I do social media? Should I? Monitoring what’s said about you on the web Increasing your Google ranking Making money A corporate social media policy
Where are you? Facebook? LinkedIn? Twitter? Four Square?
The Big Question
The Big Question WHAT IS SOCIAL MEDIA?
The Big Question A social medium is any web platform that enables and encourages participation, openness, and interactivity.
Ignore Nike Know what you hope to accomplish for your brand with social media
Ignore Nike Know what you hope to accomplish for your brand with social media Cool technologies are a waste of money if they don’t make sense for your business.
Common Objectives Lead generation? Produce revenue? Public relations? Branding? Customer service?
The often neglected step
The often neglected step MONITORING
What to monitor
What to monitor Keywords for your products/services Slogan Competition Clients/business partners Industry terms
For next week: Consider this: What are your customer’s top 2 or 3 needs? What are 10 terms that you think people would search for what you do? How many times do those terms show up on your website’s home page?