Social media lunch and learn series, August 31

Corporate policy
Your team
Creating your strategy
What’s next?
Social Media Lunch and Learn Series Session III

Review: Our strategy

Honda’s negative Facebook attention

Honda’s responses

Handling negative attention
Have a procedure in place

Is the problem legitimate or is this person unreasonable?

Respond appropriately and honestly – with discretion

Act like a market leader

Act like a market leader
Take issues offline when needed

A corporate policy

A corporate policy
Is Facebook the issue, or is it our employees?
Social media on company time: losing or making money?
What do employees need to know?

Enabling employees effectively
Social media policy in the employee handbook
What should it say?
Have them sign it.

What employees should avoid
Client names

Client names
“We’re having a bad day”

Client names
Proprietary information

Client names
False information

Client names
False information
Internal issues

The bottom line
Your employees represent your brand on the internet.

The bottom line
Your employees represent your brand on the internet.
Make sure they know how to represent your company.

Social media execution
Who can use social media on company time?
When is use acceptable?
How much is acceptable?

SocialMediaGovernance.com

SocialMediaGovernance.com
152 corporate policies viewable by industry
176 research studies on social media use
Some free, some paid
Blog that features additional research and case studies multiple times per week

Social media team
Identify
Meet
Consult

Social media lunch and learn series, August 31

by Claris Networks on Sep 02, 2010

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Social media lunch and learn series, August 31 — Presentation Transcript

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