John Ryan, Oxford House - social media presentation at Locality's Convention 2012

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Presentation by John Ryan, CEO at Oxford House on social media and building community engagement, at Locality's convention 2012.

Presentation by John Ryan, CEO at Oxford House on social media and building community engagement, at Locality's convention 2012.

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Transcript

  • 1. Oh!Community hub – office space – venue space – variety of community usesArts centre – theatre, dance & gallery – arts activities – youth theatreYouth employability – 16 – 26 years – volunteering & internships – tasters + projects e.g. takeover
  • 2. What did we want to do?• New trustees• Advertise hire space• Build awareness of OH
  • 3. Where did we start from?• Little in-house knowledge as work application• Personal use by staff & volunteers• An ok web site• General interest & willing to give it a go
  • 4. (1) Recruiting trusteesOur problem – How to find new blood? – Limitations of existing channels – No budget or cast of thousandsA solution? – To Tweet or not to Tweet – Plus a bit of FaceBook too
  • 5. Oxford House @oxhse@NatWei @oxhse lookingfor Chair & Trustees.Talented & committed thencome & join us.More info go tohttp://tinyurl.com/bm85ueePls RT
  • 6. (2) Advertise hire spaceOur problem – Spaces not being used – Lord Leverhulme dilemma? Which 50%?Solution – Facebook www.facebook.com/pages/Oxford-House – Twitter https://twitter.com/oxhse – Pinterest http://pinterest.com/oxfordhouse/ – Enews www.mailchimp.com
  • 7. Facebook
  • 8. Pinterest
  • 9. (3) Build awareness of OHOur problem – Not enough people know about – Unused spaces & events – Need to generate more income – No little ‘black book’Solution – Create a presence – Tell the story or stories – Bury the myths – Build engagement
  • 10. Has it worked?• Difficult to prove but…• Reached new audience of trustees & we did recruit successfully• Increase in use of hire space & activities over last 12 months• Awareness has increased both through anecdotal feedback & increase in enquiries for our 3 strands of work
  • 11. Lessons• It’s a medium not the medium• Relate it to your communications strategy• Be bold• Use strong images• Be yourself• Try humour? Or Maybe not…• Use measures & tools to help evaluate• Don’t get hung up blaming the internet for everything
  • 12. ContactJohn RyanCEOOxford House in Bethnal Greenjohn.ryan@oxfordhouse.org.ukwww.oxfordhouse.org.uk