Oh!Community hub  – office space  – venue space  – variety of community usesArts centre  – theatre, dance & gallery  – art...
What did we want to do?• New trustees• Advertise hire space• Build awareness of OH
Where did we start from?• Little in-house knowledge as work  application• Personal use by staff & volunteers• An ok web si...
(1) Recruiting trusteesOur problem – How to find new blood? – Limitations of existing channels – No budget or cast of thou...
Oxford House @oxhse@NatWei @oxhse lookingfor Chair & Trustees.Talented & committed thencome & join us.More info go tohttp:...
(2) Advertise hire spaceOur problem – Spaces not being used – Lord Leverhulme dilemma? Which 50%?Solution – Facebook     w...
Facebook
Pinterest
(3) Build awareness of OHOur problem  –   Not enough people know about  –   Unused spaces & events  –   Need to generate m...
Has it worked?• Difficult to prove but…• Reached new audience of trustees & we did recruit  successfully• Increase in use ...
Lessons•   It’s a medium not the medium•   Relate it to your communications strategy•   Be bold•   Use strong images•   Be...
ContactJohn RyanCEOOxford House in Bethnal Greenjohn.ryan@oxfordhouse.org.ukwww.oxfordhouse.org.uk
John Ryan, Oxford House - social media presentation at Locality's Convention 2012
John Ryan, Oxford House - social media presentation at Locality's Convention 2012
John Ryan, Oxford House - social media presentation at Locality's Convention 2012
John Ryan, Oxford House - social media presentation at Locality's Convention 2012
John Ryan, Oxford House - social media presentation at Locality's Convention 2012
John Ryan, Oxford House - social media presentation at Locality's Convention 2012
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John Ryan, Oxford House - social media presentation at Locality's Convention 2012

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Presentation by John Ryan, CEO at Oxford House on social media and building community engagement, at Locality's convention 2012.

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John Ryan, Oxford House - social media presentation at Locality's Convention 2012

  1. 1. Oh!Community hub – office space – venue space – variety of community usesArts centre – theatre, dance & gallery – arts activities – youth theatreYouth employability – 16 – 26 years – volunteering & internships – tasters + projects e.g. takeover
  2. 2. What did we want to do?• New trustees• Advertise hire space• Build awareness of OH
  3. 3. Where did we start from?• Little in-house knowledge as work application• Personal use by staff & volunteers• An ok web site• General interest & willing to give it a go
  4. 4. (1) Recruiting trusteesOur problem – How to find new blood? – Limitations of existing channels – No budget or cast of thousandsA solution? – To Tweet or not to Tweet – Plus a bit of FaceBook too
  5. 5. Oxford House @oxhse@NatWei @oxhse lookingfor Chair & Trustees.Talented & committed thencome & join us.More info go tohttp://tinyurl.com/bm85ueePls RT
  6. 6. (2) Advertise hire spaceOur problem – Spaces not being used – Lord Leverhulme dilemma? Which 50%?Solution – Facebook www.facebook.com/pages/Oxford-House – Twitter https://twitter.com/oxhse – Pinterest http://pinterest.com/oxfordhouse/ – Enews www.mailchimp.com
  7. 7. Facebook
  8. 8. Pinterest
  9. 9. (3) Build awareness of OHOur problem – Not enough people know about – Unused spaces & events – Need to generate more income – No little ‘black book’Solution – Create a presence – Tell the story or stories – Bury the myths – Build engagement
  10. 10. Has it worked?• Difficult to prove but…• Reached new audience of trustees & we did recruit successfully• Increase in use of hire space & activities over last 12 months• Awareness has increased both through anecdotal feedback & increase in enquiries for our 3 strands of work
  11. 11. Lessons• It’s a medium not the medium• Relate it to your communications strategy• Be bold• Use strong images• Be yourself• Try humour? Or Maybe not…• Use measures & tools to help evaluate• Don’t get hung up blaming the internet for everything
  12. 12. ContactJohn RyanCEOOxford House in Bethnal Greenjohn.ryan@oxfordhouse.org.ukwww.oxfordhouse.org.uk

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