Clare Munn Speaks at Ad Tech about Sustainability and Social Media

Be transparent Don’t lie or mislead Deﬁne your green story Create a green integrated communication plan Roll out your green story internally Roll out your green story externally Address the hard questions Implement a phased approach Test your brand Have measurable data Ask yourself “What’s in it for the consumer?” For additional tips and hints you are invited to visit: tcgagency.com 29.0

Be transparent Be transparent Don’t lie or mislead Don’t lie or mislead Deﬁne your green story Deﬁne your green story Create a green integrated communication plan Create a green integrated communication plan Roll out your green story internally Roll out your green story internally Roll out your green story externally Roll out your green story externally Address the hard questions Address the hard questions Implement a phased approach Implement a phased approach Test your brand Test your brand Have measurable data Have measurable data Ask yourself “What’s in it for the consumer?” Ask yourself “What’s in it for the consumer?” For additional tips and hints you are invited to visit: For additional tips and hints you are invited to visit: tcgagency.com 40.0 tcgagency.com

Clare Munn Speaks at Ad Tech about Sustainability and Social Media

by Clare Munn on Jul 11, 2009

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Clare Munn Speaks at Ad Tech about Sustainability and Social Media — Presentation Transcript