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A Winning Online Marketing Program: The Chicago Public Library Foundation Presented by Veronica Brown, Director of Individual Giving & Communications, Chicago Public Library Foundation
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A Winning Online Marketing Program: The Chicago Public Library Foundation Presented by Veronica Brown, Director of Individual Giving & Communications, Chicago Public Library Foundation

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  • TITLE SLIDE.
  • Transcript

    • 1. 5/30/2014 Footer 1 CHICAGO PUBLIC LIBRARY FOUNDATION
    • 2. 5/30/2014 Blackbaud Confidential 2 • Established in 1986, the Chicago Public Library Foundation (CPLF) is the fundraising partner to the Chicago Public Library. Donors to the Library Foundation enrich programs, technology, innovation initiatives and collection development at the Chicago Public Library (CPL). • In 2014, donors will provide $5.9 million in support of CPL programs and initiatives. WHO WE ARE
    • 3. 5/30/2014 Footer 3 WHO WE ARE Chicago Public Library Receives a 2014 National Medal for Museum and Library Service
    • 4. 5/30/2014 Footer 4 WHY CONVIO? •Communicate effectively with our donors •Offer multiple communication and engagement methods •Reporting tools •Integrate data with our offline database, Raisers Edge
    • 5. 5/30/2014 Footer 5
    • 6. 5/30/2014 Footer 6 Outdated website & archaic online donation processing system •Content heavy •Long-form template •Non PCI compliant donation process •Difficult and slow turn-around CMS system KEY CHALLENGES
    • 7. 5/30/2014 Footer 7 Irregular and outdated communication w/donors •One annual, printed, 8-page, newsletter •No email communication KEY CHALLENGES
    • 8. 5/30/2014 Footer 8 Small Email Database •759 email addresses •No strategic efforts to grow the database KEY CHALLENGES
    • 9. 5/30/2014 Footer 9 WHERE WE WERE
    • 10. 5/30/2014 Footer 10 WHERE WE WERE
    • 11. 5/30/2014 Footer 11 WHERE WE WERE
    • 12. 5/30/2014 Footer 12 WHERE WE WERE
    • 13. 5/30/2014 Footer 13 Redesigned website & Integrate an Online Merchant Processing system • Site that used photography/ images to tell the story • Easy to navigate • Easy to donate/support • Automated credit card processing • Donation auto responders and email acknowledgements STEPS TO SUCCESS
    • 14. 5/30/2014 Footer 14
    • 15. 5/30/2014 Footer 15
    • 16. 5/30/2014 Footer 16 DONATION AUTO RESPONDERS AND THANK YOU EMAILS
    • 17. 5/30/2014 Footer 17 Donor Stewardship: Implement regular and strategic communications with donors and supporters STEPS TO SUCCESS
    • 18. 5/30/2014 Footer 18 Subscriber Welcome Series Monthly Email Newsletter Solicitation Emails
    • 19. 5/30/2014 Footer 19
    • 20. 5/30/2014 Footer 20 Strategic Efforts to Grow our Database •Online newsletter sign up process •Collecting emails at special events •Asking print newsletter supporters to sign up for eNews STEPS TO SUCCESS
    • 21. 5/30/2014 Footer 21 ENGAGEMENT RESULTS 2012: 24% 2013: 29% Retention Rate