A polished online presence is critical for professional services businesses. Learn why WordPress is an ideal tool to build your brand, establish credibility and win more clients.
Learn about the must-have’s for your site and how to make an impression on prospective clients, setting your business apart.
Whether you’re a solopreneur or part of a growing firm, this presentation is built for anyone providing professional services, including Consultants, CPAs, Attorneys, Financial Planners, and Freelance service providers.
7. HOW?
TRUST INTEREST CREDIBILITY
Examples (Case
Studies, Articles)
Endorsements &
Testimonials
Social Proof
I have a need.
Tell me more.
I’ll be better off
with you.
Are you qualified?
Do you work for
people like me?
You’ve done this
before?
15. TEACH what you know
Resource Center
Share your knowledge
Educate prospects
Reinforce your expertise
Free stuff
VIDEO:
• YouTube
• Vimeo
PRESENTATIONS:
• SlideShare
• Prezi, HaikuDeck
PODCAST
• BluBrry
TESTIMONIALS
• Testimonial Widget
• Quote Rotator
• Video Testimonials
16. OPEN the door
Invite them in…
Minimal commitment
Start small and grow
Affirm their choice
Provide lots of options
Make it easy to connect
NEWSLETTER:
• MailChimp
• Contact Form 7
DOWNLOADS:
• Download Monitor
• Email Before
Download
CONNECT:
• vCITA
• Chat
• HelloBar
17. Mindset: List building vs. lead generation
• Capture contact and cultivate
• Only ask for what you need (email, maybe name)
• Value relationship over transactions
Open Access – a quick (PAID) consult
• Judi Knight: “talk it out session”
• Others “Quick Fix,” “Fast Access,” etc.
Being responsive / mobile friendly is a mandate
EASY
OPEN
18. ENGAGE consistently
Create a community
Blog regularly (1-2x/wk)
Email – newsletter, articles,
blog recap
Social Media
Provide special offers
COMMUNITY:
• S2 Member
• BuddyPress
SOCIAL:
• Sharing plugins
• Buttons / Icons
• ShareThis, etc.
CONVERSATION:
• Gravatar
• Disqus
• CATCHPA
19. Site Speed: Google hates S...L…O…W… sites
Compress images; delete unused plugins
Security (please don’t use “Admin”)
Updates and DB backups (automate)
Kill comment spam
Respect copyright (use Dreamstime, iStock, etc.)
Watch
Out
20. T I C
T CA
T O E
@JoellynSargent
TRUST INTEREST CREDIBILITY
LEADER ACCESSIBLE CONNECTION
THOUGHT
TEACH OPEN ENGAGE
21. take it home,
put it to work
One
Thing
@JoellynSargent
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