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Powering Professional Services Growth
Win More Clients with WordPress
Presented by: Joellyn ‘Joey’ Sargent
@JoellynSargent
 Often intangible
 It’s about relationships
 You must differentiate
Why?
Is Professional Services Different?
@JoellynSargent
 Flexible & Affordable
 Simple & Easy
 Wealth of Resources
Why?
Is WordPress Ideal?
 Security
 SEO
 Integration
@JoellynSargent
trepanierlaw.com
CaptainCreative.com.au
T
I
C
Trust
Interest
Credibility
@JoellynSargent
HOW?
TRUST INTEREST CREDIBILITY
Examples (Case
Studies, Articles)
Endorsements &
Testimonials
Social Proof
I have a need.
Tell me more.
I’ll be better off
with you.
Are you qualified?
Do you work for
people like me?
You’ve done this
before?
Setili.com
T
A
C
Thought Leader
Accessible
Connection
You’re a
You’re
We have a
@JoellynSargent
Thought Leader
Highly
Visible
Challenge
Convention
Exceptional
Quality
 Are you constantly creating new IP?
 Do you deliver outstanding content?
 Are you visible in leadership roles?
 What about public speaking? Writing?
Publishing? Media coverage?
Accessible
ENGAGING OPEN GENEROUS
Do you readily
share your talent?
Do you invite
conversation?
Are you friendly
and polite?
I LIKE
YOU
Connection
I
RESPECT
YOU
IT’S
MUTUAL
 Create opportunities to connect
 Demonstrate how you treat clients
 Reinforce the connection by staying in touch
danweedin.com
T
O
E
Teach what you know
Open the door
Engage consistently
@JoellynSargent
TEACH what you know
Resource Center
 Share your knowledge
 Educate prospects
 Reinforce your expertise
 Free stuff
VIDEO:
• YouTube
• Vimeo
PRESENTATIONS:
• SlideShare
• Prezi, HaikuDeck
PODCAST
• BluBrry
TESTIMONIALS
• Testimonial Widget
• Quote Rotator
• Video Testimonials
OPEN the door
Invite them in…
 Minimal commitment
 Start small and grow
 Affirm their choice
 Provide lots of options
 Make it easy to connect
NEWSLETTER:
• MailChimp
• Contact Form 7
DOWNLOADS:
• Download Monitor
• Email Before
Download
CONNECT:
• vCITA
• Chat
• HelloBar
 Mindset: List building vs. lead generation
• Capture contact and cultivate
• Only ask for what you need (email, maybe name)
• Value relationship over transactions
 Open Access – a quick (PAID) consult
• Judi Knight: “talk it out session”
• Others “Quick Fix,” “Fast Access,” etc.
 Being responsive / mobile friendly is a mandate
EASY
OPEN
ENGAGE consistently
Create a community
 Blog regularly (1-2x/wk)
 Email – newsletter, articles,
blog recap
 Social Media
 Provide special offers
COMMUNITY:
• S2 Member
• BuddyPress
SOCIAL:
• Sharing plugins
• Buttons / Icons
• ShareThis, etc.
CONVERSATION:
• Gravatar
• Disqus
• CATCHPA
 Site Speed: Google hates S...L…O…W… sites
 Compress images; delete unused plugins
 Security (please don’t use “Admin”)
 Updates and DB backups (automate)
 Kill comment spam
 Respect copyright (use Dreamstime, iStock, etc.)
Watch
Out
T I C
T CA
T O E
@JoellynSargent
TRUST INTEREST CREDIBILITY
LEADER ACCESSIBLE CONNECTION
THOUGHT
TEACH OPEN ENGAGE
take it home,
put it to work
One
Thing
@JoellynSargent
Get the Checklist
email: jsargent@claravon.com
twitter: @JoellynSargent
linkedIn: linkedin.com/in/jsargent
blog: JoeySargent.com
book: Beyond the Launch (out soon)
Questions
?

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WordCamp ATL 2014 Powering Professional Services Growth

  • 1. Powering Professional Services Growth Win More Clients with WordPress Presented by: Joellyn ‘Joey’ Sargent @JoellynSargent
  • 2.  Often intangible  It’s about relationships  You must differentiate Why? Is Professional Services Different? @JoellynSargent
  • 3.  Flexible & Affordable  Simple & Easy  Wealth of Resources Why? Is WordPress Ideal?  Security  SEO  Integration @JoellynSargent
  • 7. HOW? TRUST INTEREST CREDIBILITY Examples (Case Studies, Articles) Endorsements & Testimonials Social Proof I have a need. Tell me more. I’ll be better off with you. Are you qualified? Do you work for people like me? You’ve done this before?
  • 10. Thought Leader Highly Visible Challenge Convention Exceptional Quality  Are you constantly creating new IP?  Do you deliver outstanding content?  Are you visible in leadership roles?  What about public speaking? Writing? Publishing? Media coverage?
  • 11. Accessible ENGAGING OPEN GENEROUS Do you readily share your talent? Do you invite conversation? Are you friendly and polite?
  • 12. I LIKE YOU Connection I RESPECT YOU IT’S MUTUAL  Create opportunities to connect  Demonstrate how you treat clients  Reinforce the connection by staying in touch
  • 14. T O E Teach what you know Open the door Engage consistently @JoellynSargent
  • 15. TEACH what you know Resource Center  Share your knowledge  Educate prospects  Reinforce your expertise  Free stuff VIDEO: • YouTube • Vimeo PRESENTATIONS: • SlideShare • Prezi, HaikuDeck PODCAST • BluBrry TESTIMONIALS • Testimonial Widget • Quote Rotator • Video Testimonials
  • 16. OPEN the door Invite them in…  Minimal commitment  Start small and grow  Affirm their choice  Provide lots of options  Make it easy to connect NEWSLETTER: • MailChimp • Contact Form 7 DOWNLOADS: • Download Monitor • Email Before Download CONNECT: • vCITA • Chat • HelloBar
  • 17.  Mindset: List building vs. lead generation • Capture contact and cultivate • Only ask for what you need (email, maybe name) • Value relationship over transactions  Open Access – a quick (PAID) consult • Judi Knight: “talk it out session” • Others “Quick Fix,” “Fast Access,” etc.  Being responsive / mobile friendly is a mandate EASY OPEN
  • 18. ENGAGE consistently Create a community  Blog regularly (1-2x/wk)  Email – newsletter, articles, blog recap  Social Media  Provide special offers COMMUNITY: • S2 Member • BuddyPress SOCIAL: • Sharing plugins • Buttons / Icons • ShareThis, etc. CONVERSATION: • Gravatar • Disqus • CATCHPA
  • 19.  Site Speed: Google hates S...L…O…W… sites  Compress images; delete unused plugins  Security (please don’t use “Admin”)  Updates and DB backups (automate)  Kill comment spam  Respect copyright (use Dreamstime, iStock, etc.) Watch Out
  • 20. T I C T CA T O E @JoellynSargent TRUST INTEREST CREDIBILITY LEADER ACCESSIBLE CONNECTION THOUGHT TEACH OPEN ENGAGE
  • 21. take it home, put it to work One Thing @JoellynSargent Get the Checklist
  • 22. email: jsargent@claravon.com twitter: @JoellynSargent linkedIn: linkedin.com/in/jsargent blog: JoeySargent.com book: Beyond the Launch (out soon) Questions ?