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Soap Operas LM13 1937
 

Soap Operas LM13 1937

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    Soap Operas LM13 1937 Soap Operas LM13 1937 Presentation Transcript

    •  
    •  
      • In late 1930s, consumerist population was on the rise
      • People were able to buy leisure commodities – i.e. radios
      • Women were able to stay at home and became the predominant demographic soap operas catered to
      • Soap opera families were created to reflect this comfortable living class of the suburban housewife
    • http://www.youtube.com/watch?v=tMHKF3HzM00&feature=related
      • Radio was heavily dependent on the money that its sponsors provided and advertising was its main source of income
      • To attract listeners to bring in money, broadcasters turned to programming
      • Serials were a form of story that whose plot continued indefinitely, a daily basis in order to form a loyal audience base
      • Soap manufacturers helped sponsor the first radio serials in exchange for advertising time
      • As the popularity of soap operas grew, soap companies began buying whole shows to increase revenues
    • A Radio Advertisement
      • Soap operas formed from serials as serials became increasingly complex, with multiple and overlapping plot lines
      • When one story line ended, another continued
      • Plot was moved forward primarily through the conversation between characters
    •  
      • Writers maintained the conversational aspect of the radio format and drew in more aesthetic aspects
      • Soap opera began to visually stress the importance on material goods, as part of latent commercial advertising
    • http://www.youtube.com/watch?v=wxtKk2sMs-E&feature=channel
      • Introduction of primetime soap operas changed some of their production aspects
      • Networks and the shows’ producers required the flexibility to make soap operas appealing to wider audiences of television viewers
      • Soaps shifted to taped broadcasts from live shoots
      • Taped products were better revenue generators because it allowed for easier distribution to foreign markets as well as reruns in syndication on televisions across the nation
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      • Originally, soap operas used everyday locations such as a doctor’s office, law firm, or living room
      • In the last few decades, there was an introduction of more interesting and often- exotic locations .
        • 1978 – All my Children, St. Croix
    • http://www.youtube.com/watch?v=UMnuly5DO0I
      • In the 1980s, plotlines began to focus on then-appealing motifs like business and romance
      • Paralleled society: tough economic times
      • Romance as escape from business/economic problems
    • http://www.youtube.com/watch?v=QkeRVWUAmbY
      • 1990s: Focus on Social Issues (Mental Health, Drug and Alcohol Abuse, Physical Illness, Sex and Relationships)
      • Paralleled society: better economic times , issues of the 1980s no longer held sway
      • Focus on the barebones of soap operas
    • http://www.youtube.com/watch?v=IkKowG-xmmg&feature=related
    •  
      • Early Days of Soap Operas: domesticity , motherhood, maintaining the household
      • 1970s and on: Professional Roles for women, mirrored changing role of women in society post WWII
      • Soap operas manage to mirror daily life as well as dramatize it
      • “ [Soap opera] offers itself to its audience as the representation of lives that are separate from but continuous with their own ” (Porter 782)
      • Soap operas break free from banality of everyday lives, yet still remain realistic
      • Viewers can “identify with the anonymity of [these soap opera] location[s] ” (Hobson 32).
      • Soap opera families usually consist of upper middle-class professionals and wealthy business people
      • They are careful in choosing which parts of everyday life they portray
        • The soap opera world lacks politics, war, international relations or economic and commercial influences
      • The prominence of soaps have in culture helped shape their audience’s understanding of culture and reality
      • Though viewers know that soap operas do not always accurately parallel their own lives, the do draw concepts of social norm from them
    • http://www.youtube.com/watch?v=3IgejVyp2gA&feature=related
      • Most audiences understand that the situations and circumstances of their characters, while relatable, are not generally an accurate portrayal of life, but a dramatization. As the next clip aptly demonstrates-
    • http://www.youtube.com/watch?v=lNJBNtEfFaE
      • In that they are generally watched on a daily basis, soap operas are fixtures in the lives of much of their audiences, and thus, bear a considerable amount of weight in molding their perception of social norm.
      • Soaps are thus both reflectors and creators of culture .
    •  
      • Hobson, Dorothy.  Soap Opera . Cambridge: Polity, 2003. Print.
      • Porter, Dennis. "Soap Time: Thoughts On a Commodity Art Form."  College English  38.8 (1977): 782-88. Print.